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The Relationship Economy (a lens)


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What is the Relationship Economy? How will it affect our business and personal lives?

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The Relationship Economy (a lens)

  1. 1. The Relationship EconomySlideShareZipcastFebruary 21, 2011<br />Jerry Michalski<br />1<br />
  2. 2. Conclusion:<br />2<br />We’re in an enormous period of rebalancing.<br />
  3. 3. The Relationship Economy…<br />3<br />…is an oxymoron<br />We don’t really buy and sell true relationships, do we?<br />
  4. 4. The Relationship Economy…<br />4<br />…is a lens<br />
  5. 5. Addressing questions such as:<br />What’s the future of [ ] industry?<br />How might we rethink education?<br />What makes a company trustworthy?<br />Why don’t people vote?<br />How can we govern ourselves?<br />Will we be wealthier or poorer in 2021?<br />5<br />
  6. 6. 6<br />“Point of view is worth <br />80 IQ points.” <br />– Alan Kay<br />
  7. 7. Relationships that matter<br />7<br />Stakeholders<br />Customers<br />Suppliers<br />Company<br />Management<br />Regulators<br />Investors<br />Employees<br />Competitors<br />Communities<br />The Media<br />
  8. 8. A great question:<br />8<br />How can organizations build authentic relationships?<br />
  9. 9. Authentic relationships…<br />9<br />…should be between peers<br />…aren’t primarily economical<br />…involve vulnerability<br />Hold those thoughts.<br />
  10. 10. Relationships that matter<br />10<br />Producers<br />Consumers<br />
  11. 11.
  12. 12. We Can’t Trust Them!<br />They don’t know what they want<br />It will kill our business model<br />If they find out about…<br />They’re being manipulated anyway<br />They’re not capable<br />Too much choice paralyzes<br />We know better<br />12<br />
  13. 13. Advertising is war<br />13<br />
  14. 14. Alternatives to “Consumer”<br />14<br />Person<br />User<br />Citizen<br />Household<br />Individual<br />Member<br />Co-producer<br />Guest<br />Family<br />Client<br />Shareholder<br />Player<br />Customer<br />Fan<br />Stockholder<br />Viewer<br />Seller<br />Participant<br />Stakeholder<br />Buyer<br />Constituent<br />
  15. 15. Relationships that matter<br />15<br />Closed<br />Open<br />
  16. 16. 16<br />Why creators create<br />Make $$<br />Change the world<br />Entertain self/friends<br />Exorcise demons<br />
  17. 17. 17<br />The old way<br />Lock up the IP<br />Start a company<br />Join a big company <br />Possible outcomes: <br />Product fails<br />Company fails <br />Product succeeds, but limited<br />Product never sees light of day<br />
  18. 18. 18<br />The creator’s dilemma<br />Two conflicting needs<br />Make a living<br />Help many people enjoy the creation<br />Existing business models create the conflict<br />
  19. 19. 19<br />Recent defensive innovations<br />Prolong ownership of © (CTEA)<br />Cripple threatening technology <br />CPRM, EMMS, HDCP, TCPA, DTCP<br />= “Trusted” Computing Architecture<br />Own all ideas (gene & process patents)<br />Bend nature (Monsanto Terminator gene)<br />Criminalize circumvention (DMCA)<br />Limit recourse (WTO, WIPO)<br />
  20. 20. 20<br />Leaf-cutter ants<br />Symbiosis vs. Ownership<br />
  21. 21. A great question:<br />21<br />How can organizations thrive around the Commons?<br />
  22. 22. Relationships that matter<br />22<br />Commerce<br />The Commons<br />
  23. 23. Conventional wisdom<br />23<br />The Tragedy of the Commons<br />Companies have to sequester and own their chunk of the Commons<br />
  24. 24. Commons-based peer prod’n<br />24<br />
  25. 25. 25<br />OpenStreetMap<br />
  26. 26. 26<br />PatientsLikeMe<br />
  27. 27. 27<br />Unleashes Quantum (Personal) Energy<br />
  28. 28. Now people can…<br />Band together<br />Share bits (©)<br />Improve them over time<br />28<br />
  29. 29. Network effects<br />29<br />Social Capital<br />Lead Users<br />Hive Mind<br />Social Search<br />The Long Tail<br />Sharing Nicely<br />Social Media<br />Collective Intelligence<br />Media Sharing<br />The Commons<br />Gift Economy<br />Wisdom of Crowds<br />Peer Production<br />Word of Mouth<br />Smart Mobs<br />Virtuous Circles<br />Metcalfe’s Law<br />User-Generated Content<br />Social Networking Services<br />
  30. 30. Relationships that matter<br />30<br />Government<br />governance<br />
  31. 31. Relationships that matter<br />31<br />Scarcity<br />Abundance<br />
  32. 32. On scarcity<br />32<br />Scarcity = Value<br />Economics is the science of allocating scarce resources<br />Attention is Scarce<br />Time is Scarce<br />
  33. 33. On abundance<br />33<br />Data!!<br />Ideas<br />Relationships<br />Communications<br />Other Resources<br />Love<br />
  34. 34. Relationships that matter<br />34<br />Money<br />Wealth<br />Value<br />
  35. 35. 35<br />
  36. 36. Here’s one sector<br />36<br />
  37. 37. 37<br />
  38. 38. 38<br />
  39. 39. A great question:<br />39<br />How might we shift what we value?<br />
  40. 40. Relationships that matter<br />40<br />Greed<br />Generosity<br />
  41. 41. Raj Patel<br />41<br />“The opposite of consumption isn’t thrift. It’s generosity.”<br />
  42. 42. Relationships that matter<br />42<br />Science<br />Spirituality<br />
  43. 43. Relationships that matter<br />43<br />Yang<br />Yin<br />
  44. 44. Coming back into relationship<br />44<br />Logical<br />Rational <br />Analytic<br />Scientific<br />Hierarchical<br />Power Over<br />Linear<br />Left-Brained<br />Algorithmic<br />Intuitive<br />Emotional<br />Spiritual <br />Feminine<br />Emergent<br />Ecological<br />Decentralized<br />Unmeasurable<br />Joyful<br />
  45. 45. The six forces<br />45<br />Of the Relationship Economy<br />Free<br />Social<br />Open<br />Abundant<br />Emergent<br />Thrivable<br />
  46. 46. 46<br />Breaching Barriers<br />
  47. 47. 47<br />Wiring the Global Brain<br />
  48. 48. Conclusion:<br />48<br />We’re in an enormous period of rebalancing.<br />
  49. 49. 49<br />Model T Era<br />
  50. 50. 50<br />“What gets us into trouble is not what we don’t know, it’s what we know for sure that just ain’t so.”<br />– Mark Twain<br />
  51. 51. Jerry Michalski <br /><br />@jerrymichalski+1 (415) 465-0256<br />Questions?<br />51<br />Under Creative Commons by-nc-sa license; see last page<br />
  52. 52. Except where noted, the contents of this presentation are licensed to the public under the Creative Commons Attribution-Non-Commercial-Share Alike 3.0 United States license. The terms are available here.<br />Some rights reserved<br />52<br />Under Creative Commons by-nc-sa license; see last page<br />