32. TheREXpedition.com
Today’s Tech Trends
• Smartphones
• Social Media (data trails)
• Big Data Analytics
• Machine Learning
• Automation of all work
• Internet of Things (IoT)
• Bitcoin/Blockchain
• 3D Printing
• Virtual & Augmented Reality
• Robocars and Drones
• Wearable fitness trackers
• Sensors everywhere
42. TheREXpedition.com
If we:
Stretch the truth
Call you “consumers”
Go to war on you
Treat you like cattle
Fill your world with noise
Stalk you
Deny mistakes and wrongdoing
43. TheREXpedition.com
If we:
Stretch the truth
Call you “consumers”
Go to war on you
Treat you like cattle
Fill your world with noise
Stalk you
Deny mistakes and wrongdoing
Don’t really listen or engage
44. TheREXpedition.com
If we:
Stretch the truth
Call you “consumers”
Go to war on you
Treat you like cattle
Fill your world with noise
Stalk you
Deny mistakes and wrongdoing
Don’t really listen or engage
Why trust us?
70. TheREXpedition.com
Good consumers
• Amass goods and services
• Buy what’s on offer
• Don’t ask too many questions
• Don’t make the good or service
themselves
• Buy a lot (or the economy fails!)
90. TheREXpedition.com
Consumer Mass Marketing
Producer Consumer
Store Shelf
Distribution
Center
Wholesaler
Transport
Retail Location
Retailer
Indie Film
Studio
Ad Agency
Marketing
Department
Multichannel
Distribution
Devices
112. TheREXpedition.com
How to build trust
• Gestures of trust
• Openness
• Listening
• Not betraying trust
• Moments of risk
• Vulnerability
• Gifting
• Treating people well
• Handling crises well
• Relying on community
• Minding the Commons
127. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
The Sharing Economy
128. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
Animal Gentling
The Sharing Economy
129. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
Animal Gentling
Restorative Justice
The Sharing Economy
130. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
Animal Gentling
Restorative Justice
The Sharing Economy
Natural Farming
131. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
Animal Gentling
Restorative Justice Workplace Democracy
The Sharing Economy
Natural Farming
132. TheREXpedition.com
Examples of Design from Trust
Open Source Software
Unconferences
Participatory Budgeting
Unschooling
Traffic Calming
Animal Gentling
Restorative Justice
For-Benefit Companies
Workplace Democracy
The Sharing Economy
Natural Farming
141. TheREXpedition.com
Design from Trust is often:
• Counterintuitive
• Uncomfortable
• Less expensive
• More effective
• Regenerative,
reconnecting
• But:
• It’s social, so there are no
guarantees
• It’s nested inside other
problems
148. TheREXpedition.com
Wonderful design questions
• What new kinds of value can we
uncover?
• How should companies
communicate?
• What offers can we invent?
• What company structures should
we use?
149. TheREXpedition.com
Wonderful design questions
• What new kinds of value can we
uncover?
• How should companies
communicate?
• What offers can we invent?
• What company structures should
we use?
• How should we measure
success?
150. TheREXpedition.com
Wonderful design questions
• What new kinds of value can we
uncover?
• How should companies
communicate?
• What offers can we invent?
• What company structures should
we use?
• How should we measure
success?
• How do we redesign our
institutions?
151. TheREXpedition.com
Wonderful design questions
• What new kinds of value can we
uncover?
• How should companies
communicate?
• What offers can we invent?
• What company structures should
we use?
• How should we measure
success?
• How do we redesign our
institutions?
• What does it mean for a
company to be vulnerable?
152. TheREXpedition.com
Wonderful design questions
• What new kinds of value can we
uncover?
• How should companies
communicate?
• What offers can we invent?
• What company structures should
we use?
• How should we measure
success?
• How do we redesign our
institutions?
• What does it mean for a
company to be vulnerable?
• How do we earn trust?
153. TheREXpedition.com
Thorny Questions
Stalk or serve?
Are people really trustworthy?
How do we shift from mistrust to trust?
How do we deal with the bad actors?
How do we manage the Commons together?