Where in the World is Mobile Advertising Headed? (EU)
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Call it a perfect storm – the proliferation of smart devices, the shift in how consumers research and buy products, and the mobile advertising ecosystem going programmatic. If you’re not reaching consumers with your ads on mobile then you’re missing out on an ever-increasing part of their lives, in both work and play. The mobile ecosystem is a vast and dynamic place, and it’s hit a growth spurt. Find out how quickly mobile usage and mCommerce are spreading, and along with them, mobile advertising.
