Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile

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SILICON SAVANNAH
WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL
June
2013

Soﬁa
Zab

THIS
PRESENTATION
IS INTERACTIVE!
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LINKS, ICONS & LOGOS:
Æ

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THAT AFRICA’S
FASTEST GROWING
MOBILE MARKET
IN THE WORLD?
DID YOU KNOW...
IS THE
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK

KEY AFRICA MOBILE TRENDS
Mobile
=
4.4%
of
African
GDP

500
million
mobile
connections
in
2013

#
Mobile
has
contributed
$32
billion
to
the
Sub-‐Saharan

African
economy,
which
has
been
growing
at
5%
during
the

last
decade.

Mobile
connections
in
Sub-‐Saharan
Africa
are

projected
to

increase
by
an
additional
50%
by
2018.

Ansr.io
M&C
Saatchi
Mobile,
March
2013

82%
annual
mobile
growth
rate

Between
2010-‐2013
Africa
was
the
fastest
growing
region
in

terms
of
mobile
broadband.

O eMarketer,
Jan
2013

ITU,
February
2013

I

UNDERSEA
CABLES
AFRICAN
Ansr.io
INTERNET

Ansr.io
Internet
users
in
2010
as
a
percentage
of
a

country’s
population

Kenya

Source:
Wikipedia.com,
June
2013

KENYA’S TELECOM REVOLUTION
Ansr.io
Source:
World
Bank,
2010

KEY STATS KENYA
41.6
Million

41%

O 78%

20.3
million

T 75%

251,000

INTERNET PENETRATION 2013
MOBILE PHONE PENETRATION
POPULATION POPULATION UNDER 18
ANNUAL GROWTH
LANDLINE PHONES
,

cck.go.ke
April
2013

Ansr.io
Sources:
Dahlberg,
April
2013

Ansr.io
Figure 3: Mobile Penetration (%)
Source: CCK, Operators’ Returns
1.2 Mobile Money Transfer Service
As shown in Table 3, the mobile money transfer service continued to record tremendous
growth during the period. The number of mobile money transfer subscribers grew by 9.4
percent to 21.1 million up from 19.3 million recorded in the previous period. Similarly,
the total deposits grew by 10.3 percent to 226 billion up from 205 billion recorded during
HIGH GROWTH

HIGH GROWTH
Ansr.io
As Figure 7 illustrates, the quarter under review recorded growth of 4.3 percentage points
of the people with access to the internet to reach 41.1 percent up from 36.8 percent in the
previous period. An increase of 18.4 percentage points was recorded compared to the
same period of the previous year.
Figure 7: Estimated Number of Internet Users and Internet Penetration
Source: CCK, Operators’ Returns
The level of concentration as measured by market share by subscription in the mobile
data/Internet market segment changed for the four mobile operators during the period.
Safaricom Limited increased its market share by subscription to 72.6 percent during the

Mobile
data
continues

to
dominate
the

internet
market,

contributing
99%
of
the

total
internet/data

subscriptions

“
”
Source:
CCK,
April
2013

Ansr.io

KENYA MOBILE NETWORKS
Source:
CCK,
April
2013

11%

8%

17%

64%

Essar
Telecom
Orange

Airtel
Safaricom

MAIN NETWORKS & NUMBER OF SUBSCRIBERS
Ansr.io
19.814
million
5.205
million

2.484
million
.227
million

MOST KENYANS USE FEATURE PHONES
Ansr.io
Source:
statcounter.com

45%

of
Kenyans
using
the
mobile
web…

have
a

phone

Use
Android
32%

MOST KENYANS USE FEATURE PHONES
Ansr.io
Source:
statcounter.com

HOW DO KENYANS USE THEIR MOBILES?
Source:
iHubResearch,
2011

Ansr.io

HOW DO KENYANS USE THEIR MOBILES?
Ansr.io
Kenya
has
the
second
most
active
Twitter

users
in
Africa
after
South
Africa

2.4
million
tweets
were
sent
out
in
the
ﬁnal

3
months
of
2011.

1.8
million
Kenyans
use
Facebook.

SOCIAL MEDIA IN KENYA
Source:
socialbakers.com

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Infographic
designed
by

@invanisawesome

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KENYA ECOMMERCE
Source:
Jana,
March
2013

Ansr.io
77,1%
of
Internet-‐enabled

mobile
phone
users
in

Kenya
buy
products
online.

Their
favourite

eCommerce
websites
are:

OLX,
Amazon,
eBay,

Google
and
WapTrick.

Ã
Ã
Applications
such
as

PesaPal
allow
payment

with
mobile
money.

Ã

Source:
Jana,
March
2013

Ansr.io

KENYA IS THE
Ansr.io
IN MOBILE MONEY
TRANSFER SERVICES
GLOBAL LEADER

HOW MOBILE MONEY IS USED
Ansr.io
…and
all
without
needing
a
bank
account,

bank
card,
smartphone
or
contract!

Send
money
to

relatives
and

friends
–
even

from
abroad

Disburse

salaries
and
pay

bills

Loans
and

Savings

Products

Mobile
top-‐ups

(eg
29%
of

Safaricom
top-‐
ups)

In-‐Store

purchases

M-‐ticketing

MOBILE MONEY PENETRATION
Ansr.io
Source:
CCK,
April
2013

2/3
of
Kenyans
over
15
are
subscribed

to
mobile
transfer
services

$2.63bn

USD

In
the
ﬁnal
quarter
of
2012,

deposits
totalled

KENYA MOBILE MONEY
Ansr.io
Sources:
Economist,
May
2013;
Safaricom,
2013

Launched
in
2007
by
Safaricom
Ã
25%
of
the
country’s
GDP
ﬂows

through
it

Ã
19
million
total
users,
monthly
active

user
base
of
10.5
million

Ã

KENYA MOBILE MONEY
Ansr.io
Sources:
Economist,
May
2013;
Safaricom,
2013

M-‐PESA
contributes
to
18%
of

Safaricom’s
total
revenue,
more

than
SMS
and
data
put
together

Ã
M-‐PESA
has
over
60.000
agents,

26000
of
whom
were
recruited
in

2012.

Ã
In
2012
M-‐PESA
revenues
grew
by

29%

Ã
78%
of
mobile
money
subscribers

use
M-‐PESA

Ã

Ansr.io
JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
““Launched
in
January
2013,
Konza

technology
city
is
expected
to

cement
Kenya’s
role
as
a
regional

technology
leader
in
Africa.

The
project
is
expected
to
cost

$10
billion
and
create
more
than

200,000
jobs”

Source:
theafricareport.com,
April
2013

STRONG KENYAN GOVERNMENT LEADERSHIP

Ansr.io
“Kenya’s
growth
has
been

attributed
to
strong
national

leadership,
particularly
the

establishment
of
a
strong

regulator
and
the
inclusion
of
ICT

as
a
pillar
for
national
growth
in

the
Vision
2030
plan.

Source:
Dalberg,
April
2013


Ansr.io
Kenya
was
the
ﬁrst
country
in
Sub-‐Saharan
Africa

to
introduce
a
government
open
data
portal

Central
drive
to
increase
access
to
bandwidth

More
than
80%
SMEs
surveyed
expect
that
the

Internet
will
help
them
grow
their
business,
and

70%
of
those
expect
to
hire
new
employees
as
a

result

ICT
has
led
to
innovation
across
departments
in

Kenya
eg
online
training
of
Nurses

Kenya
has
a
strong
business
environment
and

good
education
system
but
weaker
physical

infrastructure.

Ã
Ã
Ã
Ã
Ã

THERE ARE 50 AFRICAN TECH HUBS...
Ansr.io
Source:
https://africahubs.crowdmap.com/

TOP KENYAN TECH ORGS
Ansr.io
Identifying,
nurturing,
and
helping
to
build

sustainable
East
African
enterprises
with
a
mobile

technology
focus.

Nairobi’s
Innovation
Hub
for
the
technology

community
is
an
open
space
for
the
technologists,

investors,
tech
companies
and
hackers
in
the
area.

It
has
over
10.000
members,
150
incubated

companies
and
backing
from
companies
including

Google,
Intel
and
Samsung.

Ansr.io
Provide
access
to
seed
funding
(up
to
$100,000),

mentorship,

collaborative
working
space
in
the

heart
of
Nairobi’s
business
district,

intensive
series

of
workshops
and
access
to
investors.

VC4Africa
is
the
largest
online
community
of

venture
capitalists,
angels
and
entrepreneurs

dedicated
to
building
businesses
on
the
African

continent.

Savannah
Fund
is
a
seed
capital
fund
specializing
in

US$25,000-‐US$500,000
investments
in
early
stage

high
growth
technology
(web
and
mobile)
startups

in
sub-‐Saharan
Africa.


Ansr.io
Business
incubator
focused
on
providing
the
right

ingredients
to
turn
business
ideas
into
viable

startups.

Three-‐month
accelerator
programme
in
Nairobi

and
Cape
Town,
investing
up
to
$100k
in
10-‐12

startups.
Funding,
entrepreneurs-‐in-‐residence
and

oﬃce
space
provided.


KENYA
Ansr.io
STARTUPS...
HAS LOTS OF
COOL

Ansr.io
REAL-TIME CROWDSOURCED
CRISIS-MAPPING
•  Ushahidi
is
an
open-‐source

tool
to
crowd-‐source

information
using
SMS,
e-‐mail,

Twitter
and
the
web.

•  Used
in
128
countries
to
map
&

respond
to
crises
including

Haiti
earthquake,
US
Oilspill
&

Kenyan
election
monitoring.

AFRICA’S ANSWER TO
INTERNET CONNECTIVITY
BRCK
is
a
back-‐up
generator
for
the
internet.

•  A
router
for
20
people
with
8+
hours
of
battery

for
when
the
power
goes
out

•  Fails
over
to
3g
when
the
Internet
goes
out
and

can
become
a

travelling
mobile
hotspot

•  M-‐Farm
provides
farmers
with
access
to
current
market
prices

•  Aggregates
their
needs
into
discount
orders
with
suppliers

•  Gives
them
direct,
collective
access
to
both
regional
and

export
markets

HELPING FARMERS THROUGH
THE MEDIUM OF SMS

MKOPA
Ansr.io
M-‐KOPA
provides
aﬀordable

solar-‐powered
lighEng
and
mobile

charging
to
rural
Kenyans
on
a

pay-‐as-‐you-‐go
basis,
with

payment
via
M-‐PESA

RENT-TO-OWN
SOLAR FINANCING

WANT TO REACH KENYAN CONSUMERS?
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The
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researching
Kenya’s
consumers
is
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mobile
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What
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What
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How
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Where
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she
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