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How to Promote a Mobile App ?


Published on - Beginner’s guide to publishing eCommerce apps on iOS and Android Store with all the guidelines to make the process super smooth.

Published in: Marketing
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How to Promote a Mobile App ?

  1. 1. Over 73% of Total E-commerce Sales are Made via Mobile Apps
  2. 2. A Complete Package to Successful Mobile App Launch 1. Marketing Strategy Before the App Launch 2. Marketing Strategy On the Launch Day 3. Marketing Strategy After the App Launch
  3. 3. Before The App Launch 1. Build a teaser website 2. Pitch to app review websites. Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it 3. Create a six-second how-to series 4. Run a contest 5. Create Blog 6. Create Webinars 7. Post on Pinterest.
  4. 4. How to launch A Mobile App ? 1. Submit Your App On Google Play Store and App Store 2. Create a Landing Page 3. Notify your Existing Customers of your app's availability 4. Notify your press list and influencers 5. Use giveaways to get thousands of downloads.
  5. 5. Steps to follow to Submit app on Play Store App Store Product Page App Name : OnGoBuyo App Icon :
  6. 6. ScreenShots
  7. 7. Ingredients That Make A Description Better 1. Engaging 2. Informative content 3. Professional language (according to industry) 4. Highlights the features and functionality 5. Content that user reads, appreciate & understand.
  8. 8. What’s New : 1.Opportunity to communicate with active users 2.List updates & changes 3.Add call-to-action message 4.Let users know for changes made after their feedbacks
  9. 9. Keywords Keywords are limited to 100 characters total, with words separated by commas. Maximize the number of words that fit in this character limit by avoiding the following: 1. Plurals of words that you’ve already included in singular form 2. The names of categories or the word “app” 3. Duplicate words Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords: 1.Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases 2. Terms that are not relevant to the app 3. Competing app names 4. Irrelevant, inappropriate, offensive, or objectionable terms
  10. 10. How to Promote Your App ?
  11. 11. Social Media lets You Go Viral Over 78 % of U.S. Americans have a social media profile The number grows 5% with 1.96 billion people using social media The number expected to reach 2.5 billion by 2018
  12. 12. 1.Set up a page. 2.Use the audience network. 3.Choose your advert audience. 4.Reach customers you know. 5.App install and engagement adverts 6.Share your content and products 7.Share updated features 8.Get Likes and Reviews
  13. 13. App Card The App Card represents mobile applications on Twitter and drives installs. It’s designed to allow for a name, description & icon and to highlight attributes such as the rating and price. Sample Code¶ Adding an App Card to your tweets is as simple as adding the below meta tags to your site: <meta name="twitter:card" content="app"> <meta name="twitter:site" content="@TwitterDev"> <meta name="twitter:description" content="Cannonball is the fun way to create and share stories and poems on your phone.
  14. 14. 1. Set Up Google+ Business Listings 2. Use Circles to Segment Connections 3. Create and Join Communities to Network 4. Share Google Photos to Tell Stories
  15. 15. Video Promotion Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. 1. Create a simple 30 second-demo video 2. Your videos, along with all your content, should be updated weekly or monthly 3. After demo video, leverage social media to promote the app. 4. Try including blog post, Instagram, and Youtube channels in video
  16. 16. Link To Your App In Your Email Signature It can often take weeks if not months for all of your existing customers to know that you’ve finally launched a mobile app. But those same customers that don’t know, likely get emails from you weekly or maybe even daily. Amandeep Kaur OnGoBuyo We’re also available on app Now . Check it out