2.
Islam means “surrender to the one god, Allah”
Principles of Islam are conveyed through
◦ The Holy Qur’an: the scared text for Muslims
◦ Hadith & Sunnah: the sayings and doing of Prophet
Muhammad
Shariah: Islamic constitution and law
3. "No Arab has any superiority over a non-Arab, nor does
a non-Arab have any superiority over an Arab.
Nor does a white man have any superiority over a
black man, or the black man any superiority over the
white man. You are all the children of Adam, and Adam
was created from clay“
Prophet Muhammad (PBUH)
4.
Muslims searching for ways to accommodate
there religious values into there day to day
activity
Muslims buying and consumption is heavily
influenced by Islamic “shriah”
These adaptation are becoming more
challenges due to media and globalization
5.
Becoming essential for them to adapt global
changes .
Due to this the have formed there own
consumption behavior that bring there
Islamic pattern .
This made people to examine the trends in
Islamic marketing
6.
This study is focused on
Comes under major countries having the max
Muslim population
Having a historical sources of dissemination
for Islam and Islamic knowledge
7.
Spread throughout all the continents and
regions of the world .
Max live in Asia pacific region rather than in (
middle east region .
Muslim population 1.6 billion expected to inc
by 35% in next 20 yrs reach 2.2 billion.
8.
9.
These have stats indicate significant growth
in no of Muslim consumers world wide .
Islamic application in different countries
Egypt , Indonesia , the UAE
the largest Arab country is Egypt which is
know for “Al Azhar” .
People come to Al Azhar to know more about
qur‟an , hadith, shari‟ah .
10.
Interest is inc at fast pace
Co are trying to adapt Islamic principles in
there businesses Islamic branding , halal
branding , Islamic fashion
Academic side establishment journals that
focus on Islamic marketing (lead to academic
conf and executive workshops)
11.
in past Muslim dint have much attention but
from past few decade they have gained
attention due to there economic development
and competitiveness
This has attracted many FDIs into this market
.
And they have changed themselves in Muslim
countries as well as non Muslim countries
12.
Largest Muslim country
Has oldest Islamic institutions Al Azhar
Which motivate students from all over the
world to come and learn more about Islam
Students became the major contribution to
the Egyptian GDP ( more than 80%)
13.
consumer beliefs and attitudes toward various
consumer practices
they hypothesized that religion and religiosity
constitutes a main part of a person's
characteristics.
They hypothesized that religiosity
is positively related to consumer ethical beliefs
, that age is positively related to ethical
behavior of consumers
there is a positive relationship between Islamic
based marketing and consumers' Islamic-based
behavior.
14.
the relationship between Islamic identity and
managers' business practices.
the study found that the Qur'an and Prophet
Muhammad's Hadith are the main source for
Islamic ethics Hadith when making buying
and consumption decisions.
multinationals are trying to associate their
brands with Islamic values
15.
study investigated the area of Islamic
branding
understanding of Islamic branding through
conceptualizing the terms relevant to the
brand-'Islamization„.
It differentiates between Islamic products and
Islamic brands .
16.
examined the extent to which Islamic banks
are following Islamic Shariah
The researchers developed an index called
the 'Ethical Identity Index' (EII) which is a
measure that relates the ethical identity
communicated in the annual reports of the
studied banks
banks from the Arabian Gulf region ,
17.
Gain popularity in 1970s
Its fundamentally different from traditional
banking.
Based on investment on real assets
Requires banks to partner with institutions to
invest in projects
Its fundamentally different from traditional
banking.
Its fundamentally different from traditional
banking.
18.
Central concept in Islamic baking and finance
is justice which is achieved through sharing
of risk
In this shareholder has to share profits and
losses
Main diff they operate in accordance with the
rules of shari‟ah
20.
India's present laws obstruct the
establishment of Islamic banking the
banking resolution act (1949)
21.
prohibits the operation of banks on a profit-loss
basis , forbids murabaha, or, the buying, selling,
or barter of goods (8), impedes ijara, or, bars the
holding of immovable property for a period
greater than seven years (9), and requires the
payment of interest (21).
However, there is no reason for these regulations
not to be amended. The purpose of regulations is
to ensure smooth and standardised operations,
not vet business models; the market will be the
best judge of the efficiency and pitfalls of Islamic
banking.
22.
23. •
•
pork or pork by products
•
animals that were dead prior to slaughtering
•
animals not slaughtered properly or not slaughtered in the name of Allah
•
blood and blood by products
24.
Global size US$ 547billion in 2009
Western markets invested in Halal market to
meet the inc in demand
In UK the governament revealed 51% of local
students acquire halal
retail sales exceeded GBP 400million in UK
25.
QSR Brands guarantees that all the products it
manufactures and sells in Malaysia are Halal.
The QSR Brands Shariah Advisory Council
stringently oversees the whole chain of its
Halal food manufacturing processes to ensure
Halal compliance with JAKIM's Halal
Certification requirements.
JAKIM's Halal logo are displayed on all of our
product packaging certifying that it has
passed the tests of Halal compliance.
26.
27.
MCDONALD’S TO PAY $700,000 TO MUSLIM
GROUPS OVER ISLAMIC DIETARY LAW
DISPUTE
28.
Growing market of $96 billion
Fashionable Islamic dresses for woman
Local brands started to grow like
EL motahageba , tie shop
Some other examples Fulla replica of barbie
Even cartoons and and other fulla recived
great attention
29.
Fulla encouraged Muslim girls to wear veiled
dresses outdoors were as at home were
allowed to wear western sloths and t-shirts
31.
An Egyptian Muslim cleric has called on the
Muslim and Arab world to boycott Starbucks
because he claims the female character
depicted in the company‟s logo is actually
Queen Esther, the heroine in the story of
Purim
32.
33.
•
“Do you know who Queen Esther was and
what the crown on her head means?“
Higazi asked. "This is the crown of the
Persian kingdom. This queen is the queen of
the Jews. She is mentioned in the Torah, in
the Book of Esther. The girl you see is
Esther, the queen of the Jews in Persia."
34.
Someone gave me a 'Nike' shoe. Can I wear it.
'Nike' brand is always under controversies.
Once I saw a picture in a paper showing the
Arabic word 'ALLAAH' written on the shoes'
sole. But this shoe which is with me does not
have any such markings.
35.
36.
All perfect praise be to Allah, The Lord of the
Worlds. I testify that there is none worthy of
worship except Allah, and that Muhammad is
His slave and Messenger.
If it is true that this company had produced
shoes on which the word “Allah” is written,
then it is a company that is an enemy to Allah
and His Prophet . Therefore, the Muslims are
obliged to boycott such a company
37.
38.
High growth rate
Success of many Islamic products
Services proved to be successful during
turbulent times by banking
Place for many MNC companies to innovate
and expand there businesses .
Taking into consideration in increase in
population
