Ibm pure systems sales bootcamp

IBM PureSystems Sales Bootcamp
Simon Womack - Technical Business Development Manager – IBM
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Housekeeping
– Fire Alarms
– Fire Exits
– Telephones
– Toilets
– Refreshments
2

Agenda
– Test Information
– Exam Objectives
– PureFlex Positioning
– Components
– Configuration
– Lunch
– Tools and useful Links
– Sample Questions
Partnering for value and growth
ARROW ECS Confidential

Test 000-780: IBM PureFlex System Sales V1
• Test information:
• Number of questions: 47
• Time allowed in minutes: 75
• Required passing score: 65%
Partnering for value and growth
ARROW ECS Confidential

Exam Objectives
– Gather Requirements
– Understand market environment for expert integrated infrastructure solution. Recognize
PureFlex opportunity.
– Evangelize the business benefits for converged or consolidated PureFlex solutions ease of
automation and management (innovate, consolidate, optimize, and enable for cloud).
– Understand the customer environment and map needs to benefits. Which type of
PureSystems offerings apply.
– Describe PureSystems family components
– Relate customer requirements to and compare the PureFlex family to competitors, and
position it with previous and alternative System x and Power Systems servers, previous
solutions, and communicate the business value to customers
– Describe total cost of ownership including total cost of acquisition, energy efficiency, power
and cooling, backward and forward compatibility, and systems management.
– High level description of typical migration considerations.
6

Exam Objectives (Continued)
– 2. Apply Information / Propose Solution
– Describe and use applicable presales tools (i.e. - xRef, Competitive Sales Tool,
Configuration and Options Guide (COG), and Server Proven, ATSMon, Power
Calculator, Interoperability Guide, SSCT, Blue Horizon, Disk Magic, xConfig,
eConfig).
– Engage appropriate support structure (i.e. - PureFlex Sales and Technical Sales
structure, Tiger Team, ATS, Techline, Competeline, FTSS, Business Partner
support, Distributor support).
– Manage presales channel and option issues.
– Propose an PureFlex solution framework based upon customer needs.
7

IT Needs
• Deliver new
capabilities faster
• Shift resources from
maintenance to
transformation
• Control growing
complexity
What are today’s pressures and realities
Business Demands
• Address opportunities
more quickly
• Drive business
innovation
• Leverage technology
more strategically
Consumerization
• Mobility
• Social business
• Iterative solutions

As IT moves to the strategic center of business
The model must shift to Smarter Computing
Traditional
Computing
Businessinnovation
Technology Innovation
Smarter
Computing
Smarter with:
• Built-in expertise
• Ability to sense
and anticipate
• Systems of
engagement

You experience the barriers of time, cost and risk
today
Aligning IT and business goals
• Driving business
innovation
• Make new markets
• Respond to competitive
threats
• Enhance the customer
experience
Getting Up and Running
Takes months:
• Specify/Design
• Procure
• Integrate
• Deploy
Development Operations
Takes 30-90 days:
• Provision • Configure
Ongoing Effort
Takes months and requires
downtime:
• Customize/Tune
• Scale
• Manage
• Maintain
• Upgrade
IT Reality
Business Goals
Grow top and
bottom line by:

IBM PureFlex System
To meet today’s complex and ever-changing business demands, you need a solid
foundation of server, storage, networking and software resources that is simple to deploy
and can quickly and automatically adapt to changing conditions. You also need access
to, and the ability to take advantage of, broad expertise and proven best practices in
systems management, applications, hardware maintenance and more.
IBM PureFlex System recommends workload placement based on virtual machine
compatibility and resource availability. Using built-in virtualization across servers,
storage and networking, the infrastructure system enables automated scaling of
resources and true workload mobility.
IBM PureFlex System combine advanced IBM hardware and software along with
patterns of expertise and integrate them into three optimized configurations that are
simple to acquire and deploy so you get fast time to value for your solution.

PureFlex Benefits and Advantages
Configurations that ease acquisition experience and match your needs
 Optimized to align with targeted workloads and environments
 Designed for cloud with SmartCloud Entry included on Standard and
Enterprise
 Choice of architecture, operating system, and virtualization engine
 Designed for simplicity with integrated, single-system management across
physical and virtual resources
 Simplified ordering which accelerates deployment into your environments
 Ships as a single integrated entity directly to you
 Includes factory integration and lab services optimization

PureFlex Options
IBM PureFlex System Express -- designed for small and medium businesses and is the
most affordable entry point for PureFlex System.
IBM PureFlex System Standard -- optimized for application servers with supporting
storage and networking and is designed to support your key ISV solutions
IBM PureFlex System Enterprise -- optimized for transactional and database systems
and has built-in redundancy for highly reliable and resilient operation to support your
most critical workloads

Component Express Standard Enterprise
42U Rack 1 1 1
Chassis 1 1 1
10GB Ethernet Switch 1 1 2
8GB Fibre Channel
Switch
1 2 2
Flex Management
Node
1 1 1
Chassis Management
Node
2 2 2
Power Supplies 2/6 4/6 6/6
Fan Modules 4/8 6/8 8/8
Storwize V7000 1 1 1

IBM Flex System Enterprise Chassis
The IBM Flex System Enterprise Chassis offers compute, networking, and storage
capabilities far exceeding currently available in the market. With the ability to
handle up 14 compute nodes, intermixing POWER7 and Intel x86.
The Enterprise Chassis provides flexibility and tremendous compute capacity in a
10-U package. Additionally, the rear of the chassis accommodates 4 high speed
networking switches. Interconnecting, computing, networking, and storage via a
high performance and scalable mid-plane, Enterprise Chassis is capable of
supporting 40Gb speeds.

IBM Flex System Manager
The IBM Flex System Manager (FSM) is a high performance scalable systems
management appliance with a preloaded software stack.
As an appliance, the hardware is closed, residing on a dedicated compute node
platform and designed to provide a specific purpose: configure, monitor, and
manage IBM Flex System resources in multiple IBM Flex System Enterprise
Chassis (Enterprise Chassis), optimizing time-to-value.

FSM Functionality
Support up to four managed chassis
Support up to 5,000 managed elements
Auto-discovery of managed elements
Overall health status
Monitoring and availability
Hardware management
Security management
Administration
Network management (Network Control)
Storage management (Storage Control)
Virtual machine life cycle management (VMControl Express)
IBM Flex System Manager advanced feature set offers all capabilities of the base feature
set plus:
Image management (VMControl Standard)
Pool management (VMControl Enterprise)

Compute Node – X220
• IBM Flex System x220 Compute Node, a two socket Intel Xeon-based
compute node
Two Intel Xeon E5-2400 series multi-core processors,
12 DIMM modules
Two hot-swap drives
Two PCI Express I/O adapter cards
Two optional internal USB connectors
IBM Flex System offers compute nodes varying in architecture,
dimension, and capabilities. The new, no compromise nodes feature
leadership designs for current and future workloads.
Optimized for efficiency, density, performance, reliability, and security, the
portfolio includes the following IBM POWER7-based and Intel Xeon-
based nodes:

Compute Node – X240
• IBM Flex System x240 Compute Node, a two socket Intel Xeon-based
compute node
Two Intel Xeon E5-2600 series multi-core processors,
24 DIMM modules
Two hot-swap drives
Two optional internal USB connectors

Compute Node – P260
• IBM Flex System P260 Compute Node, a two socket POWER7-based
compute node
Two POWER7 processors
16 memory slots
Option for up to two internal SAS or SATA drives

Compute Node – P24L
• IBM Flex System P24L Compute Node, a two socket POWER7-based
compute node
Two POWER7 processors
16 memory slots

Compute Node – P460
• IBM Flex System P460 Compute Node, a four socket POWER7-based
compute node
Four POWER7 processors
32 memory slots
Four PCI Express I/O adapter cards

Compute Nodes Functionality
Virtualization solutions
Database applications
Infrastructure support
Line of business applications
Support of a variety of hypervisors including:-
VMready works with all major virtualization products, including VMware, Hyper-V,
Xen, KVM and Oracle VM, without modification of virtualization hypervisors or guest
operating systems.

Flex System Software Maintenance
Express IBM Flex System Manager with 1-year service and
support
Storwize V7000 Base with 1-year software maintenance agreement
Standard IBM Flex System Manager Advanced with 3-year
service and support
Enterprise Flex System Manager Advanced with 3-year service
and support

Storage Functionality
The storage capabilities of IBM Flex System allows you to gain advanced functionality
with storage nodes in your system while taking advantage of your existing storage
infrastructure through advanced virtualization.
• Single User Interface
• Intelligent Data Tiering giving you improved balance performance and cost
• Local and remote replication
• FlashCopy snapshots for flexible business continuity and disaster recovery capabilities
External storage systems connecting to Enterprise Chassis can be either:-
•Storage area networks (SANs) based on Fibre Channel technologies
• SANs based on iSCSI
• Converged Networks based on 10 Gb Converged Enhanced Ethernet (CEE).

IBM Flex System
Compute
Nodes
Power 2S/4S*
x86 2S/4S
Storage Node
V7000
Expansion inside
or outside chassis
Management
Appliance
Optional
Networking
10/40GbE, FCoE, IB
8/16Gb FC
Expansion
PCIe
Storage
IBM PureFlex System
Pre-configured, pre-integrated
infrastructure systems with compute,
storage, networking, physical and
virtual management, and entry cloud
management with
integrated expertise.
Chassis
14 half-wide bays
for nodes
IBM PureApplication
System
Pre-configured, pre-integrated
platform systems with
middleware designed for
transactional web applications
and enabled for cloud with
integrated expertise.
Starts at Acquisition: A continuum of value from building blocks to systems
Simplified experience
Reduce time, effort and risk throughout the solution lifecycle
Expert
Integrated
Systems

Supported Storage Options
IBM Storwize V7000
IBM XIV® Storage System series
IBM System Storage DS8000® series
IBM System Storage DS5000 series
IBM System Storage DS3000 series
IBM System Storage N series
IBM System Storage TS3500 Tape Library
To confirm latest supported option, check SSIC
http://www-
03.ibm.com/systems/support/storage/ssic/interoperability.wss

System Storage Interoperability Guide (SSIC)

Networking
Network resources are virtualized and managed by workload. These capabilities
are automated and optimized to make your network more reliable and simpler
to manage.
•Supports the networking infrastructure you have today, including Ethernet,
Fibre Channel and InfiniBand
• Offers industry-leading performance with 1 Gb, 10 Gb and 40 Gb Ethernet;
8 Gb and 16Gb Fibre Channel and FDR InfiniBand
•Provides pay-as-you-grow scalability so you can add ports and bandwidth when
needed
•VMready is a unique solution that enables the network to be virtual machine
aware. The network can be configured and managed for virtual ports (v-ports)
rather than just for physical ports. VMready allows for a define-once-use-many
configuration.

Converged Networks
Many environments are looking for a way to reduce management points. One common
way to do this is by converging technologies that had previously been implemented on
separate infrastructures. Just has been done with collapsing office phone systems from
a separate cabling plant and components to a common IP infrastructure, Fibre channel
networks are also experiencing this type of convergence. And like phones moving to
Ethernet, so too is Fibre Channel. FCoE (Fibre Channel over Ethernet) removes the
need for separate HBAs on the servers and separate Fibre Channel cables coming out
of the back of the server or chassis. Instead a CNA (Converged Network Adapter) is
installed in the server, that presents what appears to be both a NIC and an HBA to the
OS, but the output out of the server is 10 Gb Ethernet.
Virtual Fabric Adaptor or embedded Adaptors on compute nodes connect to Pass Thru
modules to provide this connectivity.

High availability and redundancy
To provide redundancy, the Enterprise Chassis has built-in network
redundancy. All I/O Adapters servers are dual port, and I/O modules can be
installed as a pair into the Enterprise Chassis to avoid where possible single
points of failure in the storage infrastructure.

Chassis Management Module
The Chassis Management Module (CMM) provides single chassis management
and the networking path for remote keyboard-video-mouse (KVM) capability for
compute nodes within the chassis.
The chassis can accommodate one or two CMM. The first is installed into CMM
Bay 1, the second into CMM bay 2. Two would be installed, to provide CMM
redundancy.

Chassis Management Module functionality
The CMM provides these functions:
• Power control
• Fan management
• Chassis and compute node initialization.
• Switch management
• Diagnostics
• Resource discovery and inventory management
• Resource alerts and monitoring management
• Chassis and compute node power management
• Network management

Configuration Methods
BTO – Build to Order via SSCT – Intel nodes only
Express – Configured via EConfig –POWER, Linux, Intel, Storage
Standard – Configured via Econfig - POWER, Linux, Intel, Storage
Enterprise – Configured via Econfig - POWER, Linux, Intel, Storage

IBM Pure Application System
IBM PureApplication System is a platform system that pre-integrates a full application
platform set of middleware and expertise in with the IBM PureFlex System with a single
management console. It is a workload-aware, flexible platform that is designed to be
easy to deploy, customize, safeguard and manage in a traditional or private cloud
environment, ultimately providing superior IT economics.
With the IBM PureApplication System, you can provision your own patterns of software,
middleware and virtual system resources. You can provision these patterns within a
unique framework that is shaped by IT best practices and industry standards—standards
that have been culled from many years of IBM experience with clients and from a deep
understanding of smarter computing. These IT best practices and standards are infused
throughout the system.

IBM PureFlex System
Expert at: sensing and
anticipating resource
needs to optimize your
infrastructure
• Factory integrated
and optimized system
infrastructure
• Integrated
management
• Automation and
optimization expertise
IBM Pure Application
System
Expert at: optimally
deploying and running
applications for rapid
time-to-value
• Expert designed,
integrated and optimized
application aware
platform
• Platform patterns
of expertise
• Simplified management
with a single console
The first members of a new family of expert integrated systems with:
• Built-in expertise to address complex business and operational tasks automatically
• Integration by design to tune systems for optimal performance and efficiency
• Simplified experience from design to purchase to maintenance
Announcing IBM PureSystems

Patterns of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system
IBM PureSystems “patterns of expertise”
Patterns deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors
Through unmatched expertise in:
• System design
• Infrastructure management
• Application deployment
• Data management
• Datacenter management
• High availability
and scalability
• Security
• Storage optimization
• Networking

IBM Pure Systems are integrated by design
Optimizes the complete
solution stack:
• All hardware and software components
integrated and optimized
• Born virtualized and ready for cloud
• Storage tuned to data needs
• Hardware directly tuned to the software
• System resource allocation uniquely
optimized per selected pattern for each
application workload
Servers
Storage
Networking
Virtualization
Management
Development
Middleware
Deployment
Applications

Configuration Options
IBM
PureApplication
System
W1500-96
IBM
PureApplication
System
W1500-192
IBM
PureApplication
System
W1500-384
IBM
PureApplication
System
W1500-608
Cores 96 192 384 608
RAM 1.5 3.1 6.1 9.7
SSD
Storage
6.4TB
HDD
Storage
48.0TB
Application
Services
Entitlement
Included

IBM Flex System: The Building Blocks
Management

IBM SmartCloud Entry
Benefits
• Reduce data centre footprint and management cost
• Automated server request/provisioning solution
• Improve utilization, workload management and capability to deliver new services
• Rapid service deployment – improving from several weeks to just days or hours.
• Built-in metering system
• Improve IT governance and risk management
• Create and deploy server images
The product provides in a single product, a comprehensive cloud software stack with
capabilities that can only be provided by multiple products from other providers, such
as VMware. It enables customers quickly deploy their Cloud environment and in
addition.
Clients can leverage existing IBM server investments and virtualized environments to
deploy IBM SmartCloud Entry with the essential cloud infrastructure capabilities:
http://www-03.ibm.com/systems/cloud/
Further Information is available from

IBM Tiger Team
STG
S (Steve) Horobin Email: steve_horobin@uk.ibm.com Telephone: 44-7801-909301
Ashley Beevers Email: a.beevers@uk.ibm.com Telephone: 44-208-818-4748
M (Michael) Mauchline Email: mauchline@uk.ibm.com Telephone: 44-7764 666813
K (Kate) Harvey Email: kate.harvey@uk.ibm.com Telephone: 44-7720 353487
PureSystems (BPO)
William Burns Email: william_burns@ie.ibm.com
M A (Angelo) Apa Email: angelo.apa@uk.ibm.com Telephone: 44-7885-786264
Nick Emerson Email: nick_emerson@uk.ibm.com Telephone: 44(0)7730 052609

Useful Links
Competitive
http://www-
03.ibm.com/partnerworld/partnerinfo/src/compdlib.nsf/BPWebSourceByCat
egory/B98A73D626531A37852579D8005B7A97?OpenDocument
SSIC
http://www-03.ibm.com/systems/support/storage/ssic/interoperability.wss
Quick Reference Mobile Apps
http://www-03.ibm.com/systems/power/resources/mobileapp/

Sample Questions
QUESTION NO: 1
A PureFlex sales professional needs to select the best PureFlex Fibre Channel
switch and mezzanine card options for connecting a new PureFlex solution to an
existing SAN and storage system. Which of the following are the best two
resources for this need?
A. Techline or Distributor
B. Competeline or Supportline
C. Briefing Center or Competeline
D. Distributor or Supportline
Answer: A

QUESTION NO: 2
A customer is looking to deploy applications quickly and more consistently for their
user community. Faster time-to-value of the applications takes out the manual
steps and automating delivery. Which attribute of the PureFlex address this
requirement?
A. Agility
B. Control
C. Efficiency
D. Simplicity
Answer: A

QUESTION NO: 3
A customer needs an infrastructure for AIX and Windows application servers with
supporting storage and networking. The customer is not concerned about high
availability. Which of the following is the minimal solution that meets this need?
A. PureFlex Express
B. PureFlex Standard
C. PureFlex Enterprise
D. Flex BTO
Answer: A

QUESTION NO: 4
Which of the following PureFlex attributes leverages the expertise and best
practices from the industry to intelligently tune and manage environments and
leverages cloud while ensuring mission critical reliability?
A. Agility
B. Control
C. Efficiency
D. Simplicity
Answer: B

QUESTION NO: 5
A certified PureFlex business partner sales specialist is dealing with a prospective
customer for a PureFlex where both x86 and Power nodes are required. Another
business partner has provided this prospect a Flex BTO configuration. The
prospect will not share the Flex BTO configuration information with the certified
business partner. Which of the following should the certified Specialist emphasize
with this prospect?
A. The Flex BTO configuration cannot contain or be upgraded to include the
Power node.
B. The Flex BTO configuration will require a storage node or external storage
C. The Flex BTO configuration requires business partner certification
D. The Flex BTO configuration cannot contain an x86 node
Answer: A

Question 6
A midsized customer is looking to simplify their x86 and UNIX environment and
move in to a private cloud. They currently have two POWER7 720's running
various business applications and four x3550 servers hosting exchange and web
front ends for the applications on the POWER systems. Which IBM software is
selected by default when choosing a PureFlex System Standard to enable cloud
services?
A. DB2 Universal Database
B. Smart Cloud Entry
C. Smart Cloud Enterprise
D. ISDM
Answer B

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