See how Sony Online Entertainment increased their memberships by 10% using Sonamine predictive player scores. Sonamine provides scores that predict the future behavior of players; by showing users that had specific scores relevant messages, SOE drove higher revenues. This resulted in a positive 5x Return On Investment on the Sonamine program.
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Soe adds 10 percent more sales with Sonamine case study 2014
1. Case study approved by SOE May 2014
“Sonamine predictive scores allowed us to send extremely relevant messages, improving
both the bottom line and player satisfaction.”
Laura Naviaux, VP Global Sales & Marketing, Sony Online Entertainment