LinkedIn does a great job of helping you set up your profile. However, there are common mistakes everyone makes that takes away from their professionalism. Here are top tips on how to create an effective LinkedIn profile.

1. Linkedin Profile

2. Your Digital
Footprint

3. Personal Brand
∎ Identify your ideal visitor: what’s your profile’s purpose?
∎ Points of differentiation
∎ Main takeaways - 3 characteristics, 2 highlights

4. Let’s begin
1. Experiences, Education
2. Contact, Certification
3. Skills
4. Summary
5. Headshot
6. Following, Volunteer
7. Sprinkle of Glitter Recommendations, Pulse

5. Business Card
∎ Tailor your industry
∎ Clean up your URL

6. 68% of users use Linkedin to reconnect
with past business associates
▸ Use experiences to gain connections,
get warm introductions, be discovered
▸ Begin with company description (1-2
sentences)
▸ Bullet point RAC statements
▸ Start strong

8. Generated leads by leading marketing initiatives.
Generated qualified leads through nurture journeys, webinars and email
automation.
Lifted qualified leads by 22% by optimizing nurture journeys after
analyzing the purchasing behaviours of successful clients.

9. Responded to a high volume of customer issue tickets.
Successfully resolved customer tickets with high customer service and
satisfaction.
Decreased the response time for customer tickets by 15% and increased
client satisfaction by 4% by implementing a streamlined workflow for the
support team.
Always keep in mind, it depends on the experience, purpose of your
profile.

10. Why wouldn’t your LinkedIn Profile have
a CTA?
▸ Direct visitors to CTA in summary
▸ Certifications build authority, yes, but
also help you be searched

11. Roll up your sleeves. Time to think like a
fiction writer.
▸ Using those 3 characteristics, and 2
highlights, write a story
▸ Start with a hook
▸ End with a CTA
▸ Keep it concise

12. Up to 90% of HR people say they check
out LinkedIn and Facebook before
inviting a candidate in for an interview.
Seven times more likely to have your
profile viewed if you have one.
When paging through LinkedIn
profiles, 19% of recruiters look only at
your profile picture.

13. ∎ Edit & format… this is your professional appearance
∎ Endorse your colleagues! It will be reciprocated
∎ Ask for recommendations - be specific
∎ Connect before or after
∎ Like and comment on the Pulse
∎ Follow groups and influencers
∎ Shine your interests through volunteer experiences to
make connections
Like websites, update your
profile