Blank Kano model chart which you can use in stakeholder workshops to assess importance of features and investment required to delight your users. Terms of use: I've released this with a Creative Commons - Attribution license, which means you are free to copy, download, use and modify as you wish, so long as you credit me and include link to my website (sophiedennis.co.uk).

1. Feature Sophistication
UserSatisfaction
Not Present Poor Best of BreedBasic
Dissatisfied
Disappointed
Neutral
Satisfied
Delighted
Feature/Theme
Kano Model
Sophie Dennis
sophiedennis.co.uk | @sophiedennis
‘Understanding the Kano Model - A
Tool for Sophisticated Designers’
Jared Spool, UIE
uie.com/articles/kano_model/
‘Leveraging the Kano Model for
Optimal Results’
Jan Moorman, UX Mag
uxmag.com/articles/leveraging-
the-kano-model-for-optimal-results
Further Reading
Plot the implementation
options on the Kano chart,
based on how satisfied or
disatisfied you think users
will be with each option.
1. Write the name of the
overall feature or theme
in the box above.
2. Write the number of
each option where you
think it falls on the
chart, based on its level
of user satisfaction and
feature sophistication.
Task