Our slides from a presentation at AppsWorld London Nov 2014 covering iBeacon, Proximity, Retail, In-Store Engagement and more. Covers our belief in the power of proximity as a force for good. Don't push offers, instead, acquire great data!

1. Sean O Sullivan
twitter: @sos100 blog: blog.mylocalsocial.com
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Proximity & In-Store Engagement

2. Proximity software track record at scale (350M phones)
Who are we? Proximity Nerds!
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Impronto
‣ Java/Bluetooth
Middleware based
on JSR82 standard
‣ Sold to handset
manufacturers
‣ LG, Samsung,
Motorola,
SonyEricsson
‣ 350M+ units
shipped
Embedded Proximity
LocalSocial
‣ Proximity Platform
‣ Simplify creation of
proximity-enabled
apps and services
‣ WiFI, Bluetooth,
NFC, Low Energy
Bluetooth
‣ SDK, API, Cloud
Proximity Platform
‣ Build out for retail
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Push / Pull APIs
In-Store Engagement Platform

3. The Near and the Now
Proximity

4. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Technology
Proximity

5. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
User is Nearby
User Taps
User Scans
SignalsTechnology
User in-store
Proximity
User dwells
User left

6. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Unlock
Collect
Display
Reward
RAOK*
Signals TriggersTechnology
RAOK = Random Act of Kindness
Proximity
Log
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left

7. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Unlock
Collect
Display
Reward
RAOK*
Signals TriggersTechnology
RAOK = Random Act of Kindness
Proximity
Log
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
Analytics
Insight
Top Visitors
Busy hours
Busy Areas
Dead Areas
Dwell times

8. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
iBeacon
Signals TriggersTechnology
Analytics
Insight
Top Visitors
Busy hours
Busy Areas
RAOK = Random Act of Kindness
Proximity
User is Nearby
User Taps
User Scans
User in-store
User dwells
User left
Dead Areas
Dwell times
Unlock
Collect
Display
Reward
RAOK*
LogiBeacon

10. 10
So what *is* an iBeacon?
Bluetooth Low Energy Device
Battery powered, mains powered, solar powered, passive powered
Repeatedly transmits a message in an agreed way (it advertises itself)
All iOS and all new Android devices can “see” this message
Range : 10M / 30 feet

11. 11
So what!

12. 12
Greetings and Notifications
Trigger welcome messages on arrival, after a
certain dwell time, or after departure

13. 13
Offers / Promotions
Trigger offers in certain areas, or make them
“unlockable” only if in the store or specific area

14. 14
Points or Rewards
Trigger points for walking in

15. 15
Store “re-arranges” itself
As you move - so what’s nearest is under the
thumb

16. 16

17. 17
“eCommerce Style
Science, for real world
Locations”

19. Data. Data. And Data.
Same as eCommerce: where, how long, who
came back, what engaged, etc.

20. College Square
Brand New Housing Scheme, Dublin, Ireland
€600K- 750K range

23. Experience for visitor, data for Savills

24. Data. Data. And Data.
Which houses were most popular? Who dwelled
longest? Which rooms didn’t work?

25. 25
OFFERS PUSH

26. 26
OFFERS PUSH
Lots of the initial focus has been on “pushing offers”. Not good!

27. 27
Instead : ask yourself - “what would Steve do” :-)

28. 28
Try it! Search “localsocial” in Store

29. Quick Demo

30. Quick Demo

31. Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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32. 32
Background Slides - Non Retail
Use Cases
See a great list at Mobisfera (link at end)

33. 33
Sports, Venues

34. 34
Hailo in-cab payment

35. Airlines & Airports

36. Museum / Galleries

37. 37

38. Welcomes / Goods Pick-up

39. Hig Value : Cars

40. Hig Value : Real Estate / Property

42. Data. Data. And Data.
Which houses were most popular? Who dwelled
longest? Which rooms didn’t work?

43. 43
OFFERS PUSH
Lots of the initial focus has been on “pushing offers”. Not good!

44. 44
Instead : ask yourself - “what would Steve do” :-)

45. 45

46. 46
Hurdles and Issues

47. In no order…
Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean you should!
Backlash Privacy, Nordstrom, NSA, “black” phones…
Scaling Power, management, control, refresh, firmware,…
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2
3
4
5

48. Obviously not exhaustive…
Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best
practise? Code of conduct.
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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2
3
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5

49. In no order…
Key Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Right Place Right Time - Harder than we all think :-)
Digital Product
Information
Jewellery, Houses, Cars, …
Directions MLB, Department Stores, Airports,…
Presence Driver in-cab, child arrives @home, @school, infrastructure
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3
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5

50. 50
Some Resources

51. 51
blog.mylocalsocial.com
#proximityrules!

52. More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer
Advocate, Google Ventures,
Investor
Covers nearly everything that
moves involving HyperLocal
Ads, Publishing, indoor
advertising, etc.
Great Blog - also active twitter
@dusanwriter
“Be the Beacon” :-)

53. More information
ABI PLACE / OPUS @Launch
Research on Indoor, Proximity,
Location, iBeacon
Indoor marketing, advertising,
positioning conference
(Nov, Lon)
From @Jason and the
@Launch Team
(Mar, SF)

54. More information
MobisFera TI Radius
http://www.mobisfera.com/
summary-real-cases-close-
real-using-ibeacons/
App, Source, iBeacon-able,
inexpensive, great support
SDK, active on GitHub

55. Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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