How the evolution of medias change the way we work
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presentation for SMKC2016 in Phnom Penh How the evolution of medias change the way we work in marketing and communication www.smkc2016.com
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How the evolution of medias change the way we work
- 1. La French Tech Cambodge present The fabulous story of the wonderful history of medias Social Media Keys Cambodia 2016
- 2. The fabulous story of the wonderful history of medias by Nicolas Sosnowiez, Snackshot co-founder, storyteller www.digitalmarketingcambodia.com
- 3. Nicolas Sosnowiez SnackShot 13 years in digital marketing Teacher of e-marketing @ PSE StoryTeller, Content Maker Former Digital & Social Media Manager @ Ferrero
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- 11. 11 Jesus : what are you doing beloved father ? God : Move son, i’m getting ride of this assholes
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- 13. 19th & 20th century 13
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- 16. 16 2015
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- 24. You may think « it’s just another media » 24
- 25. no it’s not. 25
- 26. 26
- 27. no it’s not. 27
- 28. 28
- 29. 29
- 30. did i say dozens ? maybe more… 30
- 31. 31
- 32. how many can you count ? 32
- 33. 33
- 34. seriously ? 34
- 35. First, they are all LIVE 35
- 36. 36
- 37. Secundo, they walk their way, or almost. 37
- 38. 38
- 39. 39
- 40. 40
- 41. 41
- 42. and third : they make everyone a content producer, and everyone is your competitor, brands, people, tv… 42
- 43. and in case you wonder… we went from useful informations with one newspaper to tons of crap with thousands of medias 43
- 44. 44
- 45. 45
- 46. knowledge about the platform, the guidelines, the target, the goal, and the culture, 46
- 47. because, yes, it’s became a culture 47
- 48. 48
- 49. you got to learn or to hire 49
- 50. we learnt, we did not have the choice… 50
- 51. In the workshops you will get all the keys to understand and use social media for your business. 51
- 52. and if you want a pro to do… 52
Editor's Notes
- there was a time life was simple, our job was… easy, and almost anyone can do it
- First weekly newspaper « La Gazette » in France in 1631 1777 : First newspaper in France 1788 : First edition of Times
- and this is the way we advertise, with a tagline and simple artwork, but everything is already there ! Logo, Mascotte, Big Idea…
- the way you write also changes, even for a Celery Cola, really ? Celery ?
- the way you write also changes, even for a Celery Cola, really ? Celery ?
- don’t be fooled, the choice go the gentlemen
- but God hates marketing and communication…
- and things quickly changed settings some new rules, but this time, more than 10.
- the more time passes, the more magazine and newspapers were arriving, 1888 : National Geographic 1892 : Vogue 1911 : The Sun then Radio ! Then TV ! 1921 : First Radio Show in Europe 1931 : First TV broadcast
- and this is how we advertise, still a lot of text, but color arrives, and concept : emotional, inspirational, the joy brought by the product
- speaking of being inspirational, this type of ads still the basic
- speaking of being inspirational, this type of ads still the basic
- so basically, we went from nothing to ONE newspaper, to several newspaper, to several newspaper and magazines, to newspaper and magazine and radio, to newspaper, magazine, radio, TV and OOH
- our job starts requiring more and more knowledge
- from the 30’s until 2000, nothing changed that much, more channel, more newspaper, more radios… Quicker, Bigger, MORE. Color TV, HD, HD Satellite radio, 4K, Cable TV, internet and computer get faster.
- then internet put a mess in our lives. Netscape, Mirc, Aol, AIM, ICQ, Yahoo, MSN, Google and so and so, for each name a revolution
- it all started in 1971 but i let you read that alone !
- so internet put a big, huge, gigantic, mess
- that lets us to rely on Gen Y and Gen Z to get it all
- Facebook, Twitter, Emailings, Banners, Affiliation, SEO, Bloggers…
- for each one of these words you got a specific way to communicate and to buy it’s not « another media » it’s like dozens of new medias
- take a look at that 10 seconds. how many can you count ?
- how did it change our work ?
- that lets to a lot of misuse from celebrities, brands or politics ! for good bad buzz
- a lot happens, and the more time goes by the more things are happening
- and we have choices to make, to fit the target, the goal…
- Once upon a time, you had only one option
- today we are talking about « touchpoint », « brand experience map », about JPGs, videos, IAB banners, CPV, CPC, CPL, engagement rate, and more.
- in 16 years, we invented more medias and ways to use it that we did in the whole world history.
- so communication and media buying, can’t be done without any knowledge