Conference made at NGO Passerelle Numerique to explain to students the importance of linkedin

1. Why should you go on
linkedin ?

2. For money.

3. thanks for your
attention

4. Nicolas Sosnowiez
http://www.linkedin.com/in/sosnowiez
http://www.facebook.com/sosnowiez

5. about.me
Digital Marketing Expert
10 years
3 years as journalist
E-commerce
Blogs, Social Networks
Last Job Ferrero 11M$ budget

6. One day, my life
changed.

7. One day, my life
changed, again.

8. One day, my life
changed, again, again.

9. So you’re a student ?

10. and one day, you’re
going to have to find a
job ?

11. so tell me…

12. once you’ll get
graduate…

13. how are you going to
find a job ?

14. how are you going to
build a network ?

15. How are you going to find
the best opportunities ?

16. how are you going to convince
a recruiter that it’s worth
having you on interview ?

19. How a recruiter is going
to be convince that you’re
skilled on what you do ?

20. How are you going to manage that
he doesn’t see your Facebook
account first when he’s going to
Google you.

21. Yes, he’s going to
google you.

23. And your Facebook is
probably going to be the
first result about you.

24. If you didn’t set correctly
your privacy options on
Facebook…

25. He’ll see everything a
recruiter doesn’t need to
see…

26. A recruiter doesn’t need to
see
• Your holidays
• You in bath suit
• You in a fancy dress
• You drunk, high…
• You in disco (drunk or not)
• You at the fun fair
• You doing things that belongs to your personal life, not to the
professional life, whatever what we are talking about…

27. For god sake take care
of your e-reputation!!!!

28. You know what a recruiter
should be able to see from
your Facebook account ?

29. Nothing.

30. And this have a
name :

31. Privacy.

32. Google

33. Is not your friend.

34. Google index images from you,
articles about you, your Facebook
account, your twitter, your instagram,
your badoo account, everything.

35. So take the control.

36. My philosophy ?

39. I’ve been working for 13
years, and so far had a
great career.

40. and I use linkedin

41. You know why ?

42. Why ?
• Personal SEO
• Network
• Best jobs ads
• International
• Best salaries
• Best companies
• Simple to apply
• Personal Branding
• Recommandation
• Content publishing : credibility
• Powerful sale tool

43. So what should you do ?

44. Create an account

45. a kick ass one.

46. Use the most relevant
words

47. Connect everyone you
know

48. Ask for recommendation
and endorsement

49. Show what you do or
did

50. Expose yourself as a
product !

51. Keep it update

52. Modify things somehow

53. Post about your work

54. Join groups

55. This is how you get
the best job

56. The best job is the one
you want

57. The best money

58. And happy to go to
work every morning

59. If you have a better
idea…

60. please contact one of
these guys

62. Or this one, he is
coming soon…

64. But this is not what
you studies for ?

66. Ah, one last thing

67. Get the app.

68. Thank you

69. Nicolas Sosnowiez
http://www.linkedin.com/in/sosnowiez
http://www.facebook.com/sosnowiez

70. Must read
http://www.youngupstarts.com/2012/05/24/the-new-
networking-ultimate-linkedin-guide-for-2012-grads/

71. Must read
http://pt.slideshare.net/aglogopro/why-use-linkedin-13242098

72. Must read
http://sociallyexceptional.net/social-media/why-use-linkedin/

73. Must read
http://www.sohotechtraining.com/10-compelling-reasons-to-
use-linkedin/

74. Must read

75. Must read