4. A few things about me!
I’m totally random!! (please get used to it)
I’m (almost) never stressed
I’m generally very confident
Sometimes I can be really stubborn
Sometimes (or a lot of times) I might seem angry but do NOT get
scared!
I can’t hold a grudge!
I love Marketing, Tennis, Technology, designing stuff
I use more English words than Greek ones! xD
Rumors (Other people) say: I have many ideas, I’m very creative, I’m
sometimes rude
5. A few things about me!
07.03.2013
04-07.04.2013
21.10.2013
15. A brand is the feeling
that somebody associates
with a specific product,
service or organization.
16.
17. What’s the Coca Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sport shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of beer?
The Heineken of computers?
The Apple of Youth Leadership Development?
19. The Brand Experience is a simple way to
understand how our target audiences
experience AIESEC.
20.
21. Differentiator
Youth Driven (energy, passion, emotion, leading, youth)
Impactful (a kind of experience our stakeholders have when they
interact with AIESEC and the positive impact that it can have on
them or the society)
Experience ( individual experience of our stakeholders, leadership
opportunities, international exchange, global learning
environment)
25. What AIESEC does?
20% know AIESEC for both internship and team
experience
9% or both internship, leadership development
and team experience
35% for team experience
60% for internship
26.
27.
28.
29. Our Why:
Peace and Fulfillment of Humankind’s
potential Bring change in Greece
Our How:
“We enable young people to develop themselves into the kind
of Leaders that bring change.”
Our What:
30. The must-have experience for every student
An intense, impactful experience abroad
An experience that can change your life
An experience that develops your leadership characteristics
33. Communicating
Materials
Info Days/Hours
Booth
Classrooms
Announcements
Social media posts
Events
University services
There’s room for more
39. People who are looking for
a leadership experience!
People who like
taking advantage of
new opportunities!
People who want to
learn how to work in
teams!
40. Do not try to show interesting or special
Listen to the other people
52. 6 It’s all about Relevance
60% of young graduates
are prepared to leave
Greece for a new job.
82% state that it is
important for them to find
a job that fits with their
academic studies
53% of them consider
internships as a highly effective
tool to get employed.
60. Y o u
C A N
become
In this team
Most
Creative
People
61. Absorb everything
around you and live with
your eyes wide open.
Everything is relevant
to you at one point.
Justin Cooke, CEO, Innovate7
Pieces of advice! 1.
62. Be curious. And slightly
paranoid! (What
opportunity am I
missing?)
Rebecca Van Dyck, Head of Consumer
Marketing, Facebook
Pieces of advice! 2.