This document summarizes an automotive community website called Mojagaraza.rs that was launched in Serbia in 2011. It has over 230,000 monthly unique visitors and more than 40,000 registered drivers. In 2012 it was acquired by Infostud, a member of the Finnish company Alma Media. The CEO of Infostud praises the cooperation with Vibe Network and how the site adds value for their users. The document then outlines the site's features like reviews, discussions, questions and answers, a garage to showcase owned vehicles, and monetization tools. It explains the motivation for users to share about vehicles and how the site aims to drive awareness, increase satisfaction, and create brand ambassadors.

1. 230.000+
Monthly unique visitors
Automotive Community
My Garage
by Vibe Network
234.959 in October 2013
126.214 in October 2012

2. More than
40.000 registered
drivers

3. Success story
www.MojaGaraza.rs launched in 2011th
2012 - Acquired by Infostud member of Alma Media-Finland
2013 – Leading automotive community in Serbia
“Mojagaraza.rs has been a great add-on to our used cars listing website, and a great
place for our users to chat about different car models or solve car problems they have.
Also, it is great for us that people looking for a car on our website, can now use
mojagaraza.rs for an extra opinion on real car offers and dilemmas which car to buy. This
adds value to our users and is a good source of relevant users-generated content. Also,
we are satisfied with the so far cooperation with Vibe Network team on further
development of this software. They have great drive for improvement, good ideas, and
things are set in that way that you can easily change and test different modules, before
adopting or discharging them.”
Branislava Gajić, Infostud CEO

4. Product - Problem Solution
One of the most
thrilling but also most
exhausting moments
in every man’s life is
buying a next car.

5. What motivates them
40
%
40% of consumers would
never buy or lease a car
without reading at least one
piece of user-generated
content.
(Kelton Research, September
2011)
41
%
41% of auto shoppers
are excited to share their
purchases online.
(source:
Google/Shopper
Sciences, Apr 2011)

6. Product Overview
People love their cars! We let them express that emotion
way more exciting and efficiently than ever before.

7. Car reviews and ratings
We have built tailored review and rating system
specifically focused on cars.

9. Garage

10. Discussions
Most of the online
automotive communities
still operate like an oldfashioned forum&blog
platform. Our goal was to
design the next
communication platform
for the automotive
community.

11. Questions and Answers
Drive awareness and
acquisition.
Increase conversion
Increase satisfaction and
retention
Create the network of
influencers - brand
ambassador

12. images

13. Monetization Tools
Advertising
Lead Generation
eMail Marketing
Business Profiles
Tools for professionals
(Yelp.com for automotive
market)

14. Business Profiles
Features of the Business Profile:
- Address and Contacts (Checked
once per month via auto generated
e-mail reminder)
- Location on the map
- Private messaging
- Business signature - Below the
each of the posts on the Website
users could expand their business
signature
- Recommendations and user
reviews
- Photo Slideshow
- Removal of Competitor's Ads (from
their business profile)
- Add specialties, history, and other
relevant information to enhance your
business profile. - Business Owner
Dashboard - to edit a business
profile, to follow related UGC and to
follow statistics.

15. Main Features:
Social login
Car reviews and ratings (User
generated content)
Car model Q&A (Buying dilemmas,
search for a mechanic, spare parts...)
Discussions (place to meet car lovers,
freaks, mechanics ...)
Users reputation system, collaborative
filtering
Recommendation system (related
contextually and behaviorally content)
The Business Profiles (similar to
Facebook pages for the local
automotive businesses )

16. Roadmap
“We follow the Lean
Startup
methodology of
development. That
makes our Road
Map very tentative
and responsive on
customer
feedback.”
Dejan Restak Vibe
Network CEO
Q1
Mail Communication
Related Content System
Q2
Related Content System
User Rating System Upgrade
Internationalization & Localization
Q3
Community Self-regulation
Administrative Dashboard
Business profiles
Internal Advertising system
Q4
Full-text Search
Mobile
Content Management