Brief SWOT analysis of Facebook. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/facebook-swot-analysis.html

2. Company Background
Name Facebook, Inc.
Current CEO Mark Zuckerberg
Revenue $ 5.08 billion (2012)
Profit $ 53 million (2012)
Employees 4,619 (2012)
Competitors
Twitter, MySpace, Google+, LinkedIn
and IGLOO.
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3. 1.
•Integration with websites and applications
2.
•More than a billion active monthly users
3.
•Excellent users experience
•Understanding of user’s needs and behavior
4.
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4. 2. Social network lacks of
some features
3. One source of revenues
– advertisements on
Facebook
4. Attitude towards
users’ privacy
5. Lack of website
customization
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1. Weak CTR of
advertisements
6. Weak protection
of users’
information

5. Opportunities
1. Increasing
number of
people using
Facebook
through
mobile
devices
2. Expansion
to China
3. Diversify
sources of
revenue
4. Open
Facebook
marketplace
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6. 1. Increasing number of mobile
internet users
2. Users using ad-block extensions
3. Slow growth rate of online advertising
4. Identity thefts
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5. Weak business model

7. MORE
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Facebook SWOT analysis 2013 -
Strategic Management Insight
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