This is a sample proposal for an RFP. Has all the basic structure of a proposal. You can refer to the slides for building your own proposal copy.

1. Indegene’s
Response to
ABC Pharma
3d March 2021

2. Table of Content
Executive Summary
Our Understanding
Our Value Proposition
Solution Approach
Assumptions and
Dependencies
Benefits offered
Commercials
1
2
3
4
5
6
7
2
Indegene’s Response to ABC Pharma | March 2021

3. Indegene’s Response to ABC Pharma
Executive Summary
3
Indegene’s Response to ABC Pharma | March 2021

4. Executive Summary - Our Mission to Support ABC Pharma
Indegene would like to take the opportunity to thank ABC Pharma to allow us to respond to the Marketing Operations RFP.
We understand that ABC Pharma has embarked on a mission of streaming Marketing Operations in order to –
• Reduce operational cost
• Yield faster time to market
In order to augment ABC Pharma’s journey to optimize the Marketing Operations and based on our understanding on the requirements and use
cases given in the Data sheet, we as a partner of choice would like to provide services on three major pillar with our curated service offerings to
cater the requirement of ABC Pharma -
Pillar #1: Customer Experience Pillar #2: Data Analytics Pillar #3: Intelligent Content Brain
Service Provided:
❑ Content Strategy and planning
❑ Website Design and Development using
CMS platforms
❑ Social Medial Integration & Campaigning
❑ Multichannel strategy and tactical
planning through our Marketing
Operations Capabilities
Service Provided:
❑ Develop, deploy and management Contents
for ABC Pharma
❑ Provide centralized management of Content
lifecycle to ABC Pharma
❑ Provide Content Compliance
❑ Provide Faster Time-To-Market for ABC
Pharma
❑ Provide scalability and Agility on Content
Management for ABC Pharma
Service Provided:
❑ Sales and Business Analytics
❑ Multichannel Marketing Analytics
❑ Forecasting Analysis
❑ Competitive and Business Intelligence
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Indegene’s Response to ABC Pharma | March 2021

5. Indegene’s Response to ABC Pharma
Our Value
Proposition
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Indegene’s Response to ABC Pharma | March 2021

6. We are market leader in helping Life science Companies in bringing their
Products to Market more effectively and efficiently by modernizing and
transforming their R&D, Medical and Commercial Operations
Indegene’s R&D is having provided a breakthrough Prescriptive Guide to
Orchestrating Outstanding HCP Experiences, adopted by many Pharma
companies which are currently yielding satisfying customer experiences
Indegene’s core competencies in helping Pharmaceutical
companies in accelerating Clinical Trials by leveraging inhouse
Digital capabilities and vast technology prowess
Market
Leadership
Accelerating
Clinical Trials
Our Key
Differentiators
Our Value Proposition – Why should ABC Pharma Chose Indegene..
Industry
Trendsetter on
CX
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Indegene’s Response to ABC Pharma | March 2021

7. Indegene’s Response to ABC Pharma
Our Understanding
& Scope of work
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Indegene’s Response to ABC Pharma | March 2021

8. To provide effective ways of managing content across
the Clinical, Labeling, Regulatory, Medical departments
of ABC Pharma
Content Management
To provide Multi-Channel Strategy and Tactical Planning
along with Project & Account Management frameworks
Marketing Operations & Project Mgmt.
To enabling higher levels of investment in analytics and
insights and less in data. Enhance speed of translation
from data to insights for high-impact decision-making
for ABC Pharma’s business problems
Data Analytics
To provide approach toward the brand campaigning &
strategy, which is data-driven and technology-enabled to
deliver personalized brand experiences.
Content Strategy
To develop and host brand websites for ABC Pharma
using frontend technology and connect with CMS
Website Development
To Leverage social listening platform to setup and
monitor real world online conversations within the
therapeutic area community.
Social Channel Integration
We understand that ABC Pharma is looking for these key services from Indegene:
Our Understanding of ABC Pharma’s Requirement and defining
scope of work
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Indegene’s Response to ABC Pharma | March 2021

9. Indegene’s Response to ABC Pharma
Our Solutions
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Indegene’s Response to ABC Pharma | March 2021

10. Our Solution for ABC Pharma - Customer Experience, Website
Development and Social Media Integration
As a market leader in Drupal development services, Indegene
has unmatched experience in building professional, secured and
highly customized Drupal-based web applications. Since our
establishment, the Drupal solutions we have provided have
helped our clients drive revenues, increase engagements and
optimize productivity.
Drupal Content Management websites created by Indegene are
secure, innovative, scalable, modular and, above all, feature-rich
and built to meet end-user needs. Our expert Drupal Developers
use an agile development approach to deliver projects within
the deadline. Our team can create a Drupal-based solution that
will meet your user, business, and industry needs.
For ABC Pharma we would assign a team of Drupal CMS
developers, testers and Project managers.
Timely reporting and regular interaction with
ABC Pharma help us to meet the project
deadlines in a streamlined manner
without any delay.
By Leverage Professional Enterprise Drupal Development Solutions
Our Drupal Solution Tenets for ABC Pharma
Drupal Custom
development of the
CMS application and
website using Drupal
8.0 and React for
Frontend
Drupal UI/UX for web
and mobile design to
develop user-intuitive
interfaces
Drupal CMS
Integration Services
with Marketing, Sales,
Social Media and
Analytics using
Informatica
Database Migration
with Drupal CMS
Ecommerce
Integration with
Drupal CMS platform
Drupal Theme
Development and
Migration with its
CMS platform
SEO Integration
For Drupal CMS and
Ecommerce website
to get properly
optimized for the
search engines
Testing services for
Drupal CMS and
Frontend/UI Testing
Social Media
integration with
Drupal CMS using
Drupal 8.0
10
Indegene’s Response to ABC Pharma | March 2021

11. Our Solution for ABC Pharma - Content Strategy Framework by
Indegene for Marketing Operations
We would orchestrate the Content Strategy framework by the following Phases with allied services provided as a part of
our solution
Phase 1: Planning Phase 2: Assessing Phase 3: Analyzing Phase 4: Developing
Phase 5:
Maintenance
Steps:
❑ Building Governance
Model for Project &
Account Management with
ABC Pharma for the
Content Strategy and
Marketing Operations
❑ Conducting Stakeholder
Interviews
❑ Developing Content
Strategy Roadmap and
getting it reviewed and
signed-off from ABC
Pharma
Steps:
❑ Assess Customer
Experience
❑ Generate Content
Inventory
❑ Perform Content Auditing
❑ Perform SWOT analysis
and Competitor Analysis
for ABC Pharma
❑ Do Fit gap analysis
❑ Document Content
Strategy
Steps:
❑ Building Governance
Model with ABC Pharma
for the Content Strategy
work
❑ Conducting Stakeholder
Interviews
❑ Developing Content
Strategy Roadmap and
getting it reviewed and
signed-off from ABC
Pharma
Steps:
❑ Definite Guidelines for
Content Strategy
❑ Selection of Content Types
❑ Determining Content
Matrix
❑ Processing Content
Lifecycle
❑ Creating Content creation
Calendar
❑ Creating Content
Distribution Calendar
❑ Finalizing the performance
Metrics
Steps:
❑ Developing Content
analysis and reporting
❑ Streamline Content
Optimization
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Indegene’s Response to ABC Pharma | March 2021

12. Our Solution for ABC Pharma - Data Analytics
From the first mile to the last, our solutions straddle the value chain of
deriving strategic value from internal, external, structured, and
unstructured data.
Solution Outcomes for ABC Pharma
▪ Drive collaboration and knowledge management at an enterprise
level through reusable analytics libraries, etc.
▪ Continuous improvement and systems thinking by identifying
opportunities for automation, AI, technology infusion, best practice
standardization, and near–real-time insights
▪ Automation and innovation through Indegene’s enterprise
integration of AI, machine learning, NLP, human-in-the-loop
workflows, and enterprise data-lake solutions
▪ Predictability through managed service catalogs
▪ Worldwide coverage and support through regional SMEs, data
sources, regulatory environments, market-specific insights, and HCP
trends and maturity
Developing Analytics Strategy of ABC Pharma
Perform Digital Enablement to orchestrate
Analytics
Perform Data Management to cater the
information to Analytics
Incorporating Operation Intelligence and Insights
Develop Advanced Predictive and Prescriptive
Analytics for ABC Pharma
Assist ABC Pharma in
Analytics adoption
Analytics
Adoption
Journey
for
ABC
Pharma
augmented
by
Indegene
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Indegene’s Response to ABC Pharma | March 2021

13. Indegene’s Response to ABC Pharma
Assumptions and
Dependencies
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Indegene’s Response to ABC Pharma | March 2021

14. Assumptions and Dependencies
❑ Indegene will have access to all the resources needed to execute
the project, both human and material as approved by ABC Pharma
❑ ABC Pharma will provide all the necessary requirements duly
signed by ABC Pharma in the SRS Document for Project Initiation
❑ Project Scope will not change. Any change in the scope will be
done through Change Management Framework
❑ ABC Pharma will provide all the use cases and test scripts for
executing the test strategies
❑ ABC Pharma will let Indegene know in advance if any 3rd party
vendor is being allocated to executing the project
❑ Proper document would be in place for all the project artifacts and
ABC Pharma will provide the repository database to store and
maintain the documents
❑ Any license cost will be borne by ABC Pharma
❑ Addition to any scope of work with the existing SOW will be
charged at actuals and added with the total invoice
❑ During governance model creation, ABC Pharma will communicate
the stakeholder contact details to Indegene
Assumptions
❑ ABC Pharma to lay out the sequences of tasks within the project
plan.
❑ ABC Pharma to calculate the tasks’ critical paths, i.e., how long
each one is going to take.
❑ ABC Pharma to Monitor and manage tasks as part of the overall
project plan and duly communicate to Indegene
❑ ABC Pharma to provide access to their environment for
Production deployment
❑ ABC Pharma to conduct UAT Testing and confirm Indegene on test
report
❑ ABC Pharma to provide all necessary documents required for
executing the project
❑ We have considered the business process that are stated in the
RFP In case there are additional business process discovered
during the DD phase, the same will be implemented on mutually
agreeable terms upon discretion of ABC Pharma
Dependencies
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Indegene’s Response to ABC Pharma | March 2021

15. Indegene’s Response to ABC Pharma
Benefits Offered
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Indegene’s Response to ABC Pharma | March 2021

16. Benefits offered to ABC Pharma from Indegene
Micro- or hyper-segmented
approach to interactions,
leveraging technology to drive
personalization at scale
Continuous improvement
and systems thinking by
identifying opportunities for
automation, AI, technology
infusion, best practice
standardization, and near–
real-time insights
Drive collaboration and
knowledge management at
an enterprise level through
reusable analytics libraries, etc.
Data, technology-driven
actionable insights based on
large, rich data sets, and
graph-modeling capabilities
Iterative and self-optimizing
campaigns powered by on-
demand intelligent content,
predictive next-best action
models with a focus on
relevance, speed, and success
Increased speed and capacity of
MLR process through automation,
decentralized operations, and
intelligent, modular, and adaptive
content coupled with business
rules and templates
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Indegene’s Response to ABC Pharma | March 2021

17. Indegene’s Response to ABC Pharma
Commercials
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Indegene’s Response to ABC Pharma | March 2021

18. Commercials – Pricing Breakup
We have proposed a very competitive pricing structure based on the project needs.
Kindly find below the budgetary Commercial breakup based on the scope of work:
Implementation 300,000
Integration and
Testing
150,000
Post GoLive Support
Infrastructure Cost 30,000
Indegene proposes a total price of US$
530,000 for the entire scope of work with
Infrastructure cost
Pricing Assumptions
• All prices are in GBP
• All prices are exclusive of Taxes
• The cost has been calculated based on Fixed
Price method
• Travel cost to locations to other than the
customer based would be charged at actuals
50,000
18
Indegene’s Response to ABC Pharma | March 2021

19. Thank You
Who are we: We are a healthcare solutions company that enables global healthcare organizations
address complex challenges to improve health and business outcomes.
Please visit us at: https://www.indegene.com/