This document discusses propaganda in media. It defines propaganda as deliberate attempts to manipulate perceptions and behaviors to further an agenda. The document explains that media uses propaganda techniques like plain folks appeal, name-calling, the big lie, and emotional words to shape attitudes. These techniques are used to impress audiences without relying on facts. In summary, the document analyzes common propaganda methods employed by media and how propaganda has become an inherent part of influencing audiences.

1. PROPAGANDA IN MEDIA
BY : Oualla Walid & Ouattab Mohamed Nabil
 Media Class Prof : Hadii

2. Outline
• What is propaganda ?
• Propaganda in relation to media
• Common propaganda‘s techniques :
plain folks appeal
Name-calling
The Big Lie
Emotional Words
• Breif summary

3. Ideas or statements that may be false or
exaggerated and that are used in order to
gain support for a political leader, party, etc.
According to OXFORD
“Propaganda is the deliberate, systematic
attempt to shape perceptions, manipulate
cognitions, and direct behavior to achieve a
response that furthers the desired intent of
the propagandist.”
Jowett & O'Donnell, Propaganda and Persuasion
What is propaganda?

4. Media use propaganda to persuade
people's attitude, beliefs and behaviors.
Working of propaganda in media is the
spreading of ideas, information, or rumor
for the purpose of helping or injuring
an institutions.
Propaganda in relation to media

5. •Plain Folks
Appeal
•Name-Calling
•The Big Lie
•Emotional
Common propaganda‘s techniques
media

6. Common propaganda‘s techniques
• Based on the "common man, ”person on
the street "or the "little guy”
• A politician calls himself a “populist” or
“man of the people”
• “In this time of change, government must
take the side of working families.”
(George Bush, address at the Republican
National Convention, Sept. 3, 2004.
1)plain folks appeal

7. Common propaganda‘s techniques
1)plain folks appeal

8. Common propaganda‘s techniques
• Negative words that are used to create an
unfavorable opinion of the competition in the
viewer's mind.
o When there is a competition between tow or
more companies, political parties or even
famous artists, media creates sarcastic
expressions by using images, videos or articles
about one competitor or more.
2) Name-calling

9. Common propaganda‘s techniques
2) Name-calling

10. Common propaganda‘s techniques
• This expression was used for the first
time by Adolf Hitler(Hitler was not
advocating the use of this technique
but was in fact accusing Jews and
Marxists of using it).
3) The Big Lie

11. 4)Emotional Words
Common propaganda‘s techniques
• Words such as luxury, beautiful, paradise,
and economical are used to evoke positive
feelings in the viewer
• Emotional words such as love, adore, hate,
etc. these words make audience convinced
without needing to include facts

12. All in all, the previous techniques
of propaganda used by media are
clear explenation of the influence
that is made by media in order to
impress audiance. This makes it
sure that propaganda is a part of
media .
breif summary

14. https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html
https://en.wikipedia.org/wiki/Propaganda_techniques
https://www.google.com/search?q=topics+about+media&source=lnms&tbm=vid&sa=X&ved=0
ahUKEwiJ5IyuiPfLAhVFpQ4KHS9pDjsQ_AUICSgD#tbm=vid&q=Media+technology
http://www.psywarrior.com/FM33-1.html
https://www.youtube.com/watch?v=5It0QQJBG3I
PS: Some information are not mentioned in this electronic version of the
presentaion; however, they were represented in class.
References
PROPAGANDA IN MEDIA