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5 Types of Video
You Need in 2015
WHY VIDEO?
73%
67%
10X
increase in the use of video content
for marketing in 2014
of firms will increase spending on
video...
Corporate Video
1
informational company overview
1 Corporate Video
BENEFITS
e  e Show off your company culture
e  e Highlight what your company does in a visually
appealin...
1 Corporate Video
WHERE TO USE IT
Email Campaigns
Commercials
Social Media Profiles
Corporate Website
1 Corporate Video
NEED MORE?
85%
visitor
s who view vid
eoare
mor
e
likely to purc
hase
)) Khorus Can’t Plan Your
Love Lif...
Product Video
2
detailed product information
2 Product Video
BENEFITS
e  e Introduce a new product or service
e  e Demonstrate how to use your product
e  e Allow produ...
2 Product Video
WHERE TO USE IT
Email Campaigns
Social Pages
Event Demos
Product & Landing Pages
Web Ads
2 Product Video
NEED MORE?
)) Das Keyboard
Promotional Videos:
vimeo.com/91514731
vimeo.com/71432750
)) Ixia HetNets:
vime...
Event Video
3
engage audiences before, during and after
3 Event Video
BENEFITS
e  e Increase event registration sales
e  e Prepare attendees for what’s to come
e  e Give non-atte...
3 Event Video
WHERE TO USE IT
Email Campaigns
General and Breakout Sessions
Lounges and Demo Stations
Event Website
Web Ads
3 Event Video
NEED MORE?
)) Spredfast Summit 2014
Highlight Video:
vimeo.com/109508630
)) PeopleAdmin
Undercover Boss
Paro...
3 Event Video
Customer Testimonials
4
show past customer experiences
3 Event Video4 Customer Testimonials
BENEFITS
e  e Share positive customer experiences
e  e Boost credibility and trust, d...
3 Event Video4 Customer Testimonials
WHERE TO USE IT
Email Newsletters
Sales and Marketing Emails
Social Profiles
Customer...
3 Event Video4 Customer Testimonials
NEED MORE?
)) Blackbaud TeamRaiser
Testimonials:
vimeo.com/112863630
)) Catapult Syst...
3 Event Video
Thought Leadership
5
industry-related educational content
3 Event Video5 Thought Leadership
BENEFITS
e  e Improve brand awareness
e  e Increase website traffic
e  e Educate industr...
3 Event Video5 Thought Leadership
WHERE TO USE IT
Social Bookmarking
Video Engines
Social Profiles
Company Blog
Industry N...
3 Event Video5 Thought Leadership
NEED MORE?
)) St. David’s FAST
Stroke Education:
vimeo.com/47128653
)) Sparksight Fast D...
We Can Help!
Whether you have a project in mind or are starting from scratch,
Sparksight is your imagination for hire. We ...
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5 Types of Video You Need in 2015

Over the last year, video has proven to be one of the most compelling types of content available online. With the ability to tell stories, increase audience engagement, and move prospects closer to purchases, video will undoubtedly be one of the top content types for marketers in 2015.

Before you get started on your next video project, download Sparksight’s guide of 5 Types of Video You Need in 2015. In this guide, you will learn about the most popular types of video content, why you need them, and where they can be utilized.

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5 Types of Video You Need in 2015

  1. 1. 5 Types of Video You Need in 2015
  2. 2. WHY VIDEO? 73% 67% 10X increase in the use of video content for marketing in 2014 of firms will increase spending on video content in 2015 likelihood that audience will engage, share and comment on video content So, what types of video do you need? Read on! http://digitalmarketingphilippines.com/top-6-content-marketing-trends-to-watch-out-this-2014-infographic
  3. 3. Corporate Video 1 informational company overview
  4. 4. 1 Corporate Video BENEFITS e  e Show off your company culture e  e Highlight what your company does in a visually appealing way e  e Explain your company’s value propositions e  e Give company updates to show progress and growth e  e Tell your company story e  e Exhibit your workspace with office tour videos
  5. 5. 1 Corporate Video WHERE TO USE IT Email Campaigns Commercials Social Media Profiles Corporate Website
  6. 6. 1 Corporate Video NEED MORE? 85% visitor s who view vid eoare mor e likely to purc hase )) Khorus Can’t Plan Your Love Life: vimeo.com/107933916 )) Luminex Annual Report: vimeo.com/63429472 )) CollegeWeekLive Overview: vimeo.com/92281991 http://digitalmarketingphilippines.com/top-6-content- marketing-trends-to-watch-out-this-2014-infographic
  7. 7. Product Video 2 detailed product information
  8. 8. 2 Product Video BENEFITS e  e Introduce a new product or service e  e Demonstrate how to use your product e  e Allow product to be searchable e  e Show your competitive advantage e  e Increase sales for online retailers e  e Impact additional buyers e  e Increase conversions
  9. 9. 2 Product Video WHERE TO USE IT Email Campaigns Social Pages Event Demos Product & Landing Pages Web Ads
  10. 10. 2 Product Video NEED MORE? )) Das Keyboard Promotional Videos: vimeo.com/91514731 vimeo.com/71432750 )) Ixia HetNets: vimeo.com/87027024 )) ShoreTel Quick Draw Videos: vimeo.com/88362230 vimeo.com/88362229 2MINUTES 6 0%will spend of consum ers watch ing educational video about a p roduct they plan to purch ase MarketingCharts.com
  11. 11. Event Video 3 engage audiences before, during and after
  12. 12. 3 Event Video BENEFITS e  e Increase event registration sales e  e Prepare attendees for what’s to come e  e Give non-attendees a view of the attendee experience e  e Increase audience with live stream e  e Market the next year’s event/raise awareness e  e Increase employee flexibility
  13. 13. 3 Event Video WHERE TO USE IT Email Campaigns General and Breakout Sessions Lounges and Demo Stations Event Website Web Ads
  14. 14. 3 Event Video NEED MORE? )) Spredfast Summit 2014 Highlight Video: vimeo.com/109508630 )) PeopleAdmin Undercover Boss Parody: vimeo.com/64419723 )) Oracle Modern Marketing Promo: vimeo.com/103745725 I can’t imagine doing an event now where I don’t have a video kicking things off and getting people in the right mental space, and then having that (highlight reel) video day 2 to bring people back and get the energy going beyond the morning coffee. - Jim Rudden, CMO, Spredfast
  15. 15. 3 Event Video Customer Testimonials 4 show past customer experiences
  16. 16. 3 Event Video4 Customer Testimonials BENEFITS e  e Share positive customer experiences e  e Boost credibility and trust, decrease doubt e  e Provide exposure to current customers e  e Humanize your company e  e Prove value to future customers e  e Use as sales or marketing resource
  17. 17. 3 Event Video4 Customer Testimonials WHERE TO USE IT Email Newsletters Sales and Marketing Emails Social Profiles Customer Page on Website
  18. 18. 3 Event Video4 Customer Testimonials NEED MORE? )) Blackbaud TeamRaiser Testimonials: vimeo.com/112863630 )) Catapult Systems Testimonials: vimeo.com/83248922 EFFECTIVENESS RATING with an 89% custom e r testimonials ranke d highest outof 30content marketing tactics, slideshare.net/hschulze/b2b-content-marketing- trends-2013
  19. 19. 3 Event Video Thought Leadership 5 industry-related educational content
  20. 20. 3 Event Video5 Thought Leadership BENEFITS e  e Improve brand awareness e  e Increase website traffic e  e Educate industry-specific audiences e  e Prove industry expertise e  e Augment lead generation e  e Increase social engagement
  21. 21. 3 Event Video5 Thought Leadership WHERE TO USE IT Social Bookmarking Video Engines Social Profiles Company Blog Industry News Outlets
  22. 22. 3 Event Video5 Thought Leadership NEED MORE? )) St. David’s FAST Stroke Education: vimeo.com/47128653 )) Sparksight Fast Draw How-To: vimeo.com/67402353 Facebo ok users watch m o rethan worth of YouTube video s daily500 YEARS
  23. 23. We Can Help! Whether you have a project in mind or are starting from scratch, Sparksight is your imagination for hire. We are a full-service production house, bringing your vision to life through digital video, graphic design, and event production. Talk to us: sparksight.com | 800.457.0905

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