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Market Research Presentation


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Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.

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Market Research Presentation

  1. 1. Mktg 4100 Research Project Presentation November 30, 2009
  2. 2. <ul><li>To obtain a better understanding of the relationship between full-time student employment and grade point average, as well as their time management. </li></ul><ul><li>Does having a job as a full-time college student affect GPA? Why? How? </li></ul>Problem
  3. 3. Objectives <ul><li>To discover: </li></ul><ul><li>How many full-time Kennesaw State students currently have a job </li></ul><ul><li>The average number of hours those full-time students work per week </li></ul><ul><li>The average GPA for full-time students, for those with a job, as well as for those without a job </li></ul>
  4. 4. Objectives Continued <ul><li>Whether or not there is a relationship between having a job as a full-time student, and academic performance </li></ul><ul><li>Factors other than GPA that are affected by having a job as a full-time student </li></ul><ul><li>How students effectively manage their time </li></ul>
  5. 5. Method of Collecting Data <ul><li>We composed a survey with questions we thought would best provide us with the most accurate information pertaining to our research </li></ul><ul><li>Self-administered surveys </li></ul><ul><li>Both structured and unstructured questions </li></ul><ul><li>Thirteen questions total </li></ul><ul><li>Sample of 50 students </li></ul>
  6. 6. Method of Collecting Data <ul><li>One screening question: Are you a traditional or non-traditional student? </li></ul><ul><li>Convenience sampling </li></ul><ul><li>No monetary incentives </li></ul><ul><li>Nominal, Ordinal, Interval and Ratio data questions </li></ul>
  7. 7. Results <ul><li>Mean GPA- 3.09 </li></ul><ul><li>Maximum GPA- 4.0 </li></ul><ul><li>Minimum GPA- 1.80 </li></ul>
  8. 8. Results <ul><li>Out of the fifty people surveyed, </li></ul><ul><li>62% have a 3.0 and above </li></ul><ul><li>36% have between a 2.0 and 2.99 </li></ul><ul><li>2% have below a 2.0 </li></ul>
  9. 9. Results <ul><li>28 full-time students surveyed currently have a job, while 22 do not </li></ul>
  10. 10. Results Mean GPA VS. Hours Worked No Job 0-10 hours worked 11-20 hours worked 21-30 hours worked 31-40 hours worked
  11. 11. Results Mean GPA VS. Hours Spent Studying 0-2 hours studying 3-5 hours studying 6-8 hours studying 9-11 hours studying Other
  12. 12. Results Statistics Importance of Time Management Importance of Time Management N Valid 50 Missing 0 Mean 4.30 Median 5.00 Mode 5 Std. Deviation .953 Variance .908 Range 4 Minimum 1 Maximum 5 Frequency Percent Valid Percent Cumulative Percent Valid Not Important 1 2.0 2.0 2.0 Slight 2 4.0 4.0 6.0 Moderate 5 10.0 10.0 16.0 Strong 15 30.0 30.0 46.0 Very Strong 27 54.0 54.0 100.0 Total 50 100.0 100.0
  13. 13. Results <ul><li>Top reported factors other than GPA that are affected by being employed as a full-time student: </li></ul><ul><li>Sleep </li></ul><ul><li>Social Life </li></ul><ul><li>Mood </li></ul>
  14. 14. Conclusion <ul><li>The average GPA for students who are employed is 3.109 </li></ul><ul><li>The average GPA for students who are NOT employed is 3.07 </li></ul><ul><li>No relation between employment and GPA </li></ul><ul><li>No relation between hours spent studying and GPA </li></ul><ul><li>Possible problems: </li></ul><ul><ul><li>Students not reporting correct information </li></ul></ul><ul><ul><li>Sample was not large enough </li></ul></ul>