Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Market Research Presentation

36,041 views

Published on

Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.

  • Login to see the comments

Market Research Presentation

  1. 1. Mktg 4100 Research Project Presentation November 30, 2009
  2. 2. <ul><li>To obtain a better understanding of the relationship between full-time student employment and grade point average, as well as their time management. </li></ul><ul><li>Does having a job as a full-time college student affect GPA? Why? How? </li></ul>Problem
  3. 3. Objectives <ul><li>To discover: </li></ul><ul><li>How many full-time Kennesaw State students currently have a job </li></ul><ul><li>The average number of hours those full-time students work per week </li></ul><ul><li>The average GPA for full-time students, for those with a job, as well as for those without a job </li></ul>
  4. 4. Objectives Continued <ul><li>Whether or not there is a relationship between having a job as a full-time student, and academic performance </li></ul><ul><li>Factors other than GPA that are affected by having a job as a full-time student </li></ul><ul><li>How students effectively manage their time </li></ul>
  5. 5. Method of Collecting Data <ul><li>We composed a survey with questions we thought would best provide us with the most accurate information pertaining to our research </li></ul><ul><li>Self-administered surveys </li></ul><ul><li>Both structured and unstructured questions </li></ul><ul><li>Thirteen questions total </li></ul><ul><li>Sample of 50 students </li></ul>
  6. 6. Method of Collecting Data <ul><li>One screening question: Are you a traditional or non-traditional student? </li></ul><ul><li>Convenience sampling </li></ul><ul><li>No monetary incentives </li></ul><ul><li>Nominal, Ordinal, Interval and Ratio data questions </li></ul>
  7. 7. Results <ul><li>Mean GPA- 3.09 </li></ul><ul><li>Maximum GPA- 4.0 </li></ul><ul><li>Minimum GPA- 1.80 </li></ul>
  8. 8. Results <ul><li>Out of the fifty people surveyed, </li></ul><ul><li>62% have a 3.0 and above </li></ul><ul><li>36% have between a 2.0 and 2.99 </li></ul><ul><li>2% have below a 2.0 </li></ul>
  9. 9. Results <ul><li>28 full-time students surveyed currently have a job, while 22 do not </li></ul>
  10. 10. Results Mean GPA VS. Hours Worked No Job 0-10 hours worked 11-20 hours worked 21-30 hours worked 31-40 hours worked
  11. 11. Results Mean GPA VS. Hours Spent Studying 0-2 hours studying 3-5 hours studying 6-8 hours studying 9-11 hours studying Other
  12. 12. Results Statistics Importance of Time Management Importance of Time Management N Valid 50 Missing 0 Mean 4.30 Median 5.00 Mode 5 Std. Deviation .953 Variance .908 Range 4 Minimum 1 Maximum 5 Frequency Percent Valid Percent Cumulative Percent Valid Not Important 1 2.0 2.0 2.0 Slight 2 4.0 4.0 6.0 Moderate 5 10.0 10.0 16.0 Strong 15 30.0 30.0 46.0 Very Strong 27 54.0 54.0 100.0 Total 50 100.0 100.0
  13. 13. Results <ul><li>Top reported factors other than GPA that are affected by being employed as a full-time student: </li></ul><ul><li>Sleep </li></ul><ul><li>Social Life </li></ul><ul><li>Mood </li></ul>
  14. 14. Conclusion <ul><li>The average GPA for students who are employed is 3.109 </li></ul><ul><li>The average GPA for students who are NOT employed is 3.07 </li></ul><ul><li>No relation between employment and GPA </li></ul><ul><li>No relation between hours spent studying and GPA </li></ul><ul><li>Possible problems: </li></ul><ul><ul><li>Students not reporting correct information </li></ul></ul><ul><ul><li>Sample was not large enough </li></ul></ul>

×