http://www.sphomerun.com/idmrevenue Building Differentiated Identity Management Content to Get Noticed (SlideShare). Learn tactics to help your IDM business differentiate and optimize content. Copyright (C) SP Home Run Inc. All worldwide rights reserved.

1. Building Differentiated
Identity Management
Content to Get Noticed
Excerpted from the
Identity Management Revenue Growth Acceleration
Q&A Webinar
Courtesy of SP Home Run Inc.

2. Differentiation comes down to
prioritizing to invest in creating
remarkable, educational content
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3. Capture Leads Early
 Offer Multiple Conversion Paths
 Educate Prospects
 Help Evaluate Solutions
 Earn Trusted Advisor Status
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4. Prospects arriving at end
of sales cycle care about
one thing:
Price
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5. The sales process turns into
bidding war and forces company to
compete on price factors
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6. Avoid the HIPPO
 Highest Paid Person’s Opinion
 Frame Content Around
Buyer Personas
 Dedicate at Least 70% of Content
to Prospects
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7. Do not assume everyone is
sales-ready on their first visit
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8. Is your IDM company creating
differentiating content?
Let us know in the Comments
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9. LEARN MORE
Identity Management
Revenue Growth
Acceleration Q&A
Webinar
© SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.
Listen to the Full Webinar Recording Now at
http://www.SPHomeRun.com/IDMRevenue