B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth! With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context. Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit. But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders. And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO. Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS. Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel? When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn: The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes) Content, Competition, and Branding (49 minutes) Teamwork, Org Chart, and Content Roles (46 minutes) Attracting the Right Audience (1 hour 11 minutes) Engaging Prospects with More Intentional Lead Generation (59 minutes) Accelerating Sales Cycles (1 hour 4 minutes) The Digitally-Transformed Sales Team (1 hour 25 minutes) The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes) Bonus #1: 13 Additional Go-to-Market Training Videos Bonus #2: 118 Done-for-You Worksheets and Checklists: (Save yourself hundreds of hours of time as you build and implement what you learn) Learn about Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com

2. Roadmap for Go-to-Market Strategy Reboot Camp

3. The Right People
The Right Places The Right Time
The Right Context

4. Creating an effective go-to-market strategy can be
extraordinarily time-consuming and expensive.

5. The right GTM can
literally be make-or-
break for so many
B2B SaaS, FinTech, and
IaaS Startups, Scaleups,
and Small Businesses

6. $60,000+/year for a marketing
agency retainer or
$120,000+/year for a CMO
Get affordable access to the same
kind of professional guidance that
you’d typically have to invest at
least
Or give up precious equity to
an external marketing, sales,
or go-to-market advisor

7. content marketing
inbound marketing
sales enablement
digital marketing
email marketing
digital advertising
SEO
social media
automation
Go-to-Market Strategy Reboot
Camp was developed by
industry-certified experts

8. Small Business Technology
Mid-Market Technology
Enterprise Technology
Software as a Service (SaaS)
Financial Technology (FinTech)
Infrastructure as a Service (IaaS)
Go-to-Market Strategy Reboot
Camp was developed by
industry-certified experts with
20+ years of experience in

9. Your ideal clients
no longer research and
purchase your products
and services the way
they used to.

10. The Fundamentals of Go-to-Market
Strategy
Teamwork, Org Chart, and Content
Roles
Engaging Prospects with More
Intentional Lead Generation
The Digitally-Transformed Sales
Team
Go-to-Market Strategy Reboot Camp
Content, Competition, and Branding
Attracting the Right Audience
Accelerating Sales Cycles
The Role of Technology and the
Customer Success-Centric,
Companywide Digital Mindset

11. THE
FUNDAMENTALS OF
GO-TO-MARKET
STRATEGY

12. Learning
Objective
Learn why go-to-market strategy has
such an outsized impact on startups,
scaleups, and small businesses, how to
establish the five pillars for revenue
growth, and what customer insight and
market validation look like.

13. CONTENT,
COMPETITION, AND
BRANDING

14. Learning
Objective
Learn why content plays such an
important role in go-to-market strategy,
how to audit your company’s content
assets and liabilities, how to analyze your
competitive landscape, and what the
intersection of content and branding best
practices looks like.

15. TEAMWORK,
ORG CHART, AND
CONTENT ROLES

16. Learning
Objective
Learn why go-to-market strategy
depends so much on teamwork,
alignment, and silo-busting, how to
create a healthy org chart for the digital
buyer’s journey, and what the role of the
content team supporting go-to-market
strategy looks like.

17. ATTRACTING THE
RIGHT AUDIENCE

18. Learning
Objective
Learn why traffic generation plays such a
central role in attracting the right
audience, how to use video, website,
social media, public relations, and paid
media best practices to support your go-
to-market strategy, and examples of what
attracting the right audience looks like.

19. ENGAGING
PROSPECTS
WITH MORE
INTENTIONAL
LEAD
GENERATION

20. Learning
Objective
Learn why your prospect engagement and
lead generation depends on
transformational change, rethinking your
positioning, and exchanging value, how to
use various lead generation tools, and
what more intentional awareness-stage
lead generation looks like.

21. ACCELERATING
SALES CYCLES

22. Learning
Objective
Learn why contextualizing and prioritizing
resources drive sales cycle acceleration,
how to implement best practices for
segmentation, technology tools, events,
social proof, and product marketing, and
what more contextually-relevant
consideration- and decision-stage lead
generation looks like.

23. THE
DIGITALLY-
TRANSFORMED
SALES TEAM

24. Learning
Objective
Learn why digital transformation requires
an updated sales playbook, how to
reinvent sales professionals as
consultants, thought leaders, and expert
advisors, and what the digitally
transformed sales team and its tactics
look like.

25. THE ROLE OF
TECHNOLOGY AND
THE CUSTOMER
SUCCESS-CENTRIC,
COMPANYWIDE
DIGITAL MINDSET

26. Learning
Objective
Learn why the tech stack and a
companywide digital mindset are
essential for delivering a great customer
experience (CX), extending the digital
marketing mindset beyond marketing and
sales, and evolving go-to-market
strategy.

27. Is your company prepared for this
reality?
We’ve created
Go-to-Market Strategy
Reboot Camp
to help you and your team
prepare.

28. Roadmap for Go-to-Market Strategy Reboot Camp

29. STAND OUT FROM THE PACK
COMMAND PREMIUM PRICING
CLOSE SALES FASTER
WITHOUT COMPROMISE

30. The Edelman-LinkedIn B2B
Thought Leadership Impact Study found that:
Nearly half (48%) of
decision-makers engage
with thought leadership
content for at least an
hour a week
Nearly half (49%) say
that thought leadership
influences their purchase
decisions
01 02
But only 15% rate the
quality of thought
leadership they
consumed as excellent
03

31. Differentiation Thought
Leadership
Competitive
Positioning
Sales Cycle
Acceleration
Revenue Growth
The Five Pillars for Revenue Growth

32. This shift in power from
seller to the buyer has
frustrated many
old-school, traditional
marketing and sales
teams that rely on
interrupting people and
essentially begging for
15-minute meetings.

33. The Right People
The Right Places The Right Time
The Right Context

35. Take the First Step and Enroll Today in
Go-to-Market Strategy Reboot Camp
at
www.GTMReboot.com