SlideShare a Scribd company logo
1 of 13
Download to read offline
Intentional
B2B Lead
Generation
Comparing Website Pages vs.
Landing Pages vs. Blog Posts
Website pages,
landing pages, and
blog posts all live
within your content
management system
(CMS).
But each serves a
different purpose
when it comes to
engaging prospects
with more intentional
lead generation.
Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Website Pages
Product marketing content
that explains your products
and services
Content about your company
Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Landing Pages
Specialized website pages whose
primary purpose is to convert
visitors into leads
Journey Stage(s)
Awareness Buyer’s
Journey Stage
Consideration
Buyer’s Journey
Stage
Decision Buyer’s
Journey Stage
Blog Posts
Fuel your entire content
marketing strategy -- SEO,
social media, and email
Drive sales cycle acceleration
and even greater levels of
customer success
Type of CMS Page Journey Stage(s)
Website Pages Decision
Landing Pages
Awareness
Consideration
Decision
Blog Posts Awareness
HOW DOES YOUR COMPANY USE MORE INTENTIONAL B2B LEAD GENERATION
TO ACHIEVE YOUR GROWTH GOALS?
HOW DO YOU USE DIFFERENT KINDS OF WEBSITE PAGES THROUGHOUT THE BUYER’S
JOURNEY IN SUPPORT OF THESE GROWTH GOALS?
LET ME KNOW IN THE COMMENTS.
Enroll in
Go-to-Market Strategy 101
(Free 7-Day eCourse)
www.gotomarket101.com

More Related Content

Similar to Intentional B2B Lead Generation

Analytics alex chang - tour 2011 (2)
Analytics   alex chang  - tour 2011 (2)Analytics   alex chang  - tour 2011 (2)
Analytics alex chang - tour 2011 (2)
Ramon Ray
 
518, MP1, Introduction to Internet Marketing, saxe
518, MP1, Introduction to Internet Marketing, saxe518, MP1, Introduction to Internet Marketing, saxe
518, MP1, Introduction to Internet Marketing, saxe
Resort Opportunities(tm)
 
Online Targeting Demystified
Online Targeting DemystifiedOnline Targeting Demystified
Online Targeting Demystified
Paras Chopra
 

Similar to Intentional B2B Lead Generation (20)

Conversion Rate Web Design
Conversion Rate Web DesignConversion Rate Web Design
Conversion Rate Web Design
 
Website Design Principles for Ecommerce
Website Design  Principles for EcommerceWebsite Design  Principles for Ecommerce
Website Design Principles for Ecommerce
 
Ecommerce for Associations
Ecommerce for AssociationsEcommerce for Associations
Ecommerce for Associations
 
Most effective strategy for E-commerce !
Most effective strategy for E-commerce !Most effective strategy for E-commerce !
Most effective strategy for E-commerce !
 
Bop Design Maximize Effectiveness Web
Bop Design Maximize Effectiveness WebBop Design Maximize Effectiveness Web
Bop Design Maximize Effectiveness Web
 
How inbound marketing_works
How inbound marketing_worksHow inbound marketing_works
How inbound marketing_works
 
Sap partner inbound marketing guide
Sap partner inbound marketing guideSap partner inbound marketing guide
Sap partner inbound marketing guide
 
Online Audience Development
Online Audience DevelopmentOnline Audience Development
Online Audience Development
 
B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022B2B Marketing Strategy check-list in 2022
B2B Marketing Strategy check-list in 2022
 
WordCamp BKK 2017: Designing WordPress Websites that Convert
WordCamp BKK 2017: Designing WordPress Websites that ConvertWordCamp BKK 2017: Designing WordPress Websites that Convert
WordCamp BKK 2017: Designing WordPress Websites that Convert
 
Analytics alex chang - tour 2011 (2)
Analytics   alex chang  - tour 2011 (2)Analytics   alex chang  - tour 2011 (2)
Analytics alex chang - tour 2011 (2)
 
518, MP1, Introduction to Internet Marketing, saxe
518, MP1, Introduction to Internet Marketing, saxe518, MP1, Introduction to Internet Marketing, saxe
518, MP1, Introduction to Internet Marketing, saxe
 
341 Studios Google Analytics Roundtable Dec 2013
341 Studios Google Analytics Roundtable Dec 2013341 Studios Google Analytics Roundtable Dec 2013
341 Studios Google Analytics Roundtable Dec 2013
 
Axiom Media Service 2015
Axiom Media Service 2015Axiom Media Service 2015
Axiom Media Service 2015
 
Inbound Marketing: A Quick tour of inbound marketing elements
Inbound Marketing: A Quick tour of inbound marketing elementsInbound Marketing: A Quick tour of inbound marketing elements
Inbound Marketing: A Quick tour of inbound marketing elements
 
Online Targeting Demystified
Online Targeting DemystifiedOnline Targeting Demystified
Online Targeting Demystified
 
Delivering ROI with Marketing Platforms
Delivering ROI with Marketing PlatformsDelivering ROI with Marketing Platforms
Delivering ROI with Marketing Platforms
 
Delivering ROI with Marketing Platforms
Delivering ROI with Marketing PlatformsDelivering ROI with Marketing Platforms
Delivering ROI with Marketing Platforms
 
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...
 
How Two Startups Use Content Marketing To Drive Sales
How Two Startups Use Content Marketing To Drive SalesHow Two Startups Use Content Marketing To Drive Sales
How Two Startups Use Content Marketing To Drive Sales
 

More from SP Home Run Inc.

5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
SP Home Run Inc.
 
Go-to-Market Strategy Reboot Camp (Overview)
Go-to-Market Strategy Reboot Camp (Overview)Go-to-Market Strategy Reboot Camp (Overview)
Go-to-Market Strategy Reboot Camp (Overview)
SP Home Run Inc.
 

More from SP Home Run Inc. (20)

5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]
 
Go-to-Market Strategy Reboot Camp (Overview)
Go-to-Market Strategy Reboot Camp (Overview)Go-to-Market Strategy Reboot Camp (Overview)
Go-to-Market Strategy Reboot Camp (Overview)
 
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]
 
How B2B Marketing Grows Revenue
How B2B Marketing Grows RevenueHow B2B Marketing Grows Revenue
How B2B Marketing Grows Revenue
 
B2B Sales and the Gatekeeper Role
B2B Sales and the Gatekeeper RoleB2B Sales and the Gatekeeper Role
B2B Sales and the Gatekeeper Role
 
B2B Sales Strategy Amid Changing Research and Purchase Decision-Making
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingB2B Sales Strategy Amid Changing Research and Purchase Decision-Making
B2B Sales Strategy Amid Changing Research and Purchase Decision-Making
 
Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesComparing Buyer's Journey vs. Lifecycle vs. Deal Stages
Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages
 
Conversion Paths for Lead Generation
Conversion Paths for Lead GenerationConversion Paths for Lead Generation
Conversion Paths for Lead Generation
 
10X Pillar Content Strategy and Downloadable Content Double-Dipping
10X Pillar Content Strategy and Downloadable Content Double-Dipping10X Pillar Content Strategy and Downloadable Content Double-Dipping
10X Pillar Content Strategy and Downloadable Content Double-Dipping
 
Progressive Profiling and the Buyer’s Journey
Progressive Profiling and the Buyer’s JourneyProgressive Profiling and the Buyer’s Journey
Progressive Profiling and the Buyer’s Journey
 
HubSpot Lifecycle Stages
HubSpot Lifecycle StagesHubSpot Lifecycle Stages
HubSpot Lifecycle Stages
 
Cold Emails and the Buyer’s Journey
Cold Emails and the Buyer’s JourneyCold Emails and the Buyer’s Journey
Cold Emails and the Buyer’s Journey
 
What is B2B Flywheel Marketing?
What is B2B Flywheel Marketing?What is B2B Flywheel Marketing?
What is B2B Flywheel Marketing?
 
What is a B2B Growth Funnel?
What is a B2B Growth Funnel?What is a B2B Growth Funnel?
What is a B2B Growth Funnel?
 
How Tech Startups Compete in the Digital Buyer’s Journey
How Tech Startups Compete in the Digital Buyer’s JourneyHow Tech Startups Compete in the Digital Buyer’s Journey
How Tech Startups Compete in the Digital Buyer’s Journey
 
What SaaS Startups Can Learn from Baseball
What SaaS Startups Can Learn from BaseballWhat SaaS Startups Can Learn from Baseball
What SaaS Startups Can Learn from Baseball
 
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdf
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfWhat Tech Founders Get Wrong When Hiring Marketing and Sales.pdf
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdf
 
Marketing to Sales Handoff and the Four Quadrants.pdf
Marketing to Sales Handoff and the Four Quadrants.pdfMarketing to Sales Handoff and the Four Quadrants.pdf
Marketing to Sales Handoff and the Four Quadrants.pdf
 
B2B Sales Strategy for Changing Buyer Preferences
B2B Sales Strategy for Changing Buyer PreferencesB2B Sales Strategy for Changing Buyer Preferences
B2B Sales Strategy for Changing Buyer Preferences
 
How Video Content Marketing Has Evolved
How Video Content Marketing Has EvolvedHow Video Content Marketing Has Evolved
How Video Content Marketing Has Evolved
 

Recently uploaded

GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
dollysharma2066
 
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
rajputriyana310
 
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi NcrCall Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
noida100girls
 

Recently uploaded (20)

Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 52 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 52 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 52 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 52 (Gurgaon)
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 57 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 57 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 57 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 57 (Gurgaon)
 
Busty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Surajpur Greater Noida  >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Surajpur Greater Noida  >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort Service
 
Busty Desi⚡Call Girls in Pari Chowk Escorts, Noida >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Pari Chowk Escorts, Noida >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Pari Chowk Escorts, Noida >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Pari Chowk Escorts, Noida >༒8448380779 Escort Service
 
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
 
Dubai Call Girls Centerfold O525547819 Call Girls Dubai Cfnm
Dubai Call Girls Centerfold O525547819 Call Girls Dubai CfnmDubai Call Girls Centerfold O525547819 Call Girls Dubai Cfnm
Dubai Call Girls Centerfold O525547819 Call Girls Dubai Cfnm
 
Busty Desi⚡Call Girls in Sector 15 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 15 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 15 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 15 Noida Escorts >༒8448380779 Escort Service
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 56 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 56 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 56 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 56 (Gurgaon)
 
Busty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Surajpur Greater Noida >༒8448380779 Escort Service
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 65 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 65 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 65 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 65 (Gurgaon)
 
GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Dwarka Delhi | +91-8377087607
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 54 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 54 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 54 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 54 (Gurgaon)
 
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
 
Dubai Call Girls Jumeirah O525547819 Call Girls Dubai Sibling
Dubai Call Girls Jumeirah O525547819 Call Girls Dubai SiblingDubai Call Girls Jumeirah O525547819 Call Girls Dubai Sibling
Dubai Call Girls Jumeirah O525547819 Call Girls Dubai Sibling
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 53 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 53 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 53 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 53 (Gurgaon)
 
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
Genuine Escort ℂaℓℓ Giℜℓs In DoubleTree by Hilton Hotel Gurgaon - New Delhi N...
 
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi NcrCall Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
Call Girls In Vasant Kunj ☎✔ 9871031762 ☎✔ Russion Escorts Service In Delhi Ncr
 
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
call girls in Indirapuram (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service...
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 68 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 68 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 68 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 68 (Gurgaon)
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 49 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 49 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 49 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 49 (Gurgaon)
 

Intentional B2B Lead Generation

  • 1. Intentional B2B Lead Generation Comparing Website Pages vs. Landing Pages vs. Blog Posts
  • 2.
  • 3. Website pages, landing pages, and blog posts all live within your content management system (CMS).
  • 4. But each serves a different purpose when it comes to engaging prospects with more intentional lead generation.
  • 5.
  • 6. Journey Stage(s) Awareness Buyer’s Journey Stage Consideration Buyer’s Journey Stage Decision Buyer’s Journey Stage Website Pages Product marketing content that explains your products and services Content about your company
  • 7. Journey Stage(s) Awareness Buyer’s Journey Stage Consideration Buyer’s Journey Stage Decision Buyer’s Journey Stage Landing Pages Specialized website pages whose primary purpose is to convert visitors into leads
  • 8. Journey Stage(s) Awareness Buyer’s Journey Stage Consideration Buyer’s Journey Stage Decision Buyer’s Journey Stage Blog Posts Fuel your entire content marketing strategy -- SEO, social media, and email Drive sales cycle acceleration and even greater levels of customer success
  • 9. Type of CMS Page Journey Stage(s) Website Pages Decision Landing Pages Awareness Consideration Decision Blog Posts Awareness
  • 10. HOW DOES YOUR COMPANY USE MORE INTENTIONAL B2B LEAD GENERATION TO ACHIEVE YOUR GROWTH GOALS? HOW DO YOU USE DIFFERENT KINDS OF WEBSITE PAGES THROUGHOUT THE BUYER’S JOURNEY IN SUPPORT OF THESE GROWTH GOALS? LET ME KNOW IN THE COMMENTS.
  • 11.
  • 12.
  • 13. Enroll in Go-to-Market Strategy 101 (Free 7-Day eCourse) www.gotomarket101.com