The document discusses memes as units of cultural information that are transmitted between minds analogously to genes. It defines memes as ideas, behaviors, or styles that spread from person to person via communication and imitation. The document then discusses how memes can propagate and influence society through mass media, organized religion, and advertising. It introduces the concept of "social javascript" as a rigorous approach to understanding and creating contagious memes to achieve goals and spread ideas.

1. SOCIAL JAVASCRIPT by Srini Kumar