Google introduces new algorithm updates from time to time and makes changes to its result pages which has very great impact on search results. For detail insights please have a look on this presentation.

1. Know!
How Google Major Algorithm
Updates Impact SEO

2. Before jumping into the pool…
Google introduces new algorithm updates from time to time and
makes changes to its result pages which has very great impact on
search results.

3. Let discuss them one by one…
Here in this video we will discuss Google main search
ranking algorithms that how these updates are impactful
for SEO results and how we can safe from their penalties.
Lets start to discuss them one by one…

4. Google Panda
Google panda update for the first time was launched in Feb 2011. The
purpose of this algo is to lower the rank of low quality website having thin,
copied content and practices keyword stuffing. While return high ranking to
quality content website in SERPs.
In January 2016 it was incorporated in core algorithms. Before included into
core algo, it was just a filter not a ranking algorithm update.
Launch Date: Feb 24, 2011
Last Updated: January, 2016
Purpose: Duplicate, Copied or Thin Content; User-generated Spam; Keyword Stuffing

5. Google Panda
Launch Date: Feb 24, 2011
Last Updated: January, 2016
Purpose: Duplicate, Copied or Thin Content; User-generated Spam; Keyword Stuffing
How to adjust:
Run regular site checks for content duplication, thin content and keyword
stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s
To check for instances of external content duplication, use a plagiarism
checker like CopyScape.

6. Google Penguin
Google launched Penguin update in April 24, 2012 to treat those site who is
manipulating Google webmaster guidelines and are tend to generate
unnatural, spammy and irrelevant links to their websites.
Just like Panda update, penguin was also included to the Google core
algorithms. The purpose is to monitor the links profile with real time
algorithm.
Launch Date: April 24, 2012
Last Updated: September 23, 2016
Purpose: Unnatural, Spammy, Irrelevant and Over optimized Anchor Text Links

7. Google Penguin
Launch Date: April 24, 2012
Last Updated: September 23, 2016
Purpose: Unnatural, Spammy, Irrelevant and Over optimized Anchor Text Links
How to adjust:
Monitor your link profile’s growth and run regular audits with a backlink
checker tools. Find a progress graph for your link profile’s growth. Look out
for any unusual spikes: those are reason enough to look into the backlinks
you’ve unexpectedly gained.

8. Google Hummingbird
Based on semantic search focusing on user intent,
Hummingbird algorithm update aims at improving
search results for conversational queries such as
questions, How, How, Why, When, What etc.
Launch Date: August 22, 2013
Purpose: Keyword stuffing; low-quality content, focus on keyword only

9. Google Hummingbird
Launch Date: August 22, 2013
Purpose: Keyword stuffing; low-quality content, focus on keyword only
How to adjust:
Expand your keyword research and focus on concepts, not keywords. Carefully
research related searches, synonyms and co-occurring terms. Great sources of
such ideas are Google Related Searches and Google Autocomplete.

10. Google Pigeon

11. Google Pigeon

12. Google Mobile
The purpose of this algo update is to rank high
mobile friendly pages in search engine result pages
and the pages having not optimized or not mobile
friendly are down ranked or filter out from searches.
Launch Date: April 21, 2015
Purpose: Lack of a mobile version of the page; poor mobile
usability

13. Google Mobile
Launch Date: April 21, 2015
Purpose: Lack of a mobile version of the page; poor mobile
usability
How to adjust:
Go mobile and focus on speed and usability. Google’s mobile-friendly test will
help you see which aspects of your page’s mobile version need to be improved.

14. Google RankBrain

16. For more SEO geeks…
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