February 2016 Content Marketing Calendar

Discover. Distribute. Delight
February 2016
We have compiled some conversation ideas for
February, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight
Your social followers are settling into their new ways.
Their New Year Resolutions are either abandoned or converted into
unrecognisable promises, so this is the time for you to step in and
make them feel better about themselves.
All you need to do is find a way to create some value in their lives.
Change their lifestyle for the better, give them something new to
be excited about or enlightened by.
To give you a smooth and start to the year, we’ve done for you
some discovering, distributing and delighting.
Here’s some essential data and insights about the major content
pegs every brand must aspire to create their strategy around this
February. It’s a bag of goodies waiting to make your month better,
so dive in!

World Cancer Day- 4th Feb
With 3 people dying of Cancer every minute in India,
and around 1.23 Million new cases each year, the need
to talk about cancer has never been greater.
Celebrated on 4th Feb every year, World Cancer Day
is always a very talked about event on Social Media.
The theme from 20116-18 is “We can, I can” to
highlight how everyone – as a collective or as
individuals – can do their part to reduce the global
burden of cancer.
Content like “Top 10 facts about Cancer”, “How to
detect Breast Cancer”, “Research says you’re going to
get Cancer soon- how you can prevent it”, and “Do
you know enough about the types of Cancer?” and
“How to help Cancer patients” will be impactful.
http://www.worldcancerday.org/

Heart Month
Every day in India, over 900 people under 30
succumb to Heart Disease. It is also the no 1
killer of women in India.
Celebrated throughout the month of February,
World Heart Month is a very talked about event
on Social Media. Whether it’s personal stories
about overcoming heart related diseases, info on
how to avoid and treat them and info on how
much treatment costs, there is a lot that users
need and want to be made aware of.
Marketers in different time zones, countries,
industries, etc., can find their own way to make a
mark, with a heavy use of graphics, quotes,
statistics and of course, emotion.

International Day of Women and
Girls in Science- 11th Feb
Last December, the United Nations Member
States adopted a resolution to establish an annual
International Day to recognize the critical role
women and girls play in science and technology
communities.
Brands can use this day to pledge support for
gender equality, promote their women-oriented
CSR efforts, and even invite donations and/or
volunteers online. Content around “The 10 Most
Important Scientific Discoveries by Women”, “The
number of women in Science isn’t increasing fast
enough” and “What you can do to help more
girls enter the field of science” could be powerful.

World Radio Day- 13th Feb
World Radio Day on 13th Feb, is a time to
rehear and relive some of the greatest
moments of radio that helped make long car
drives and family vacations the cherished
memories. Plus, with most large brands doing a
large chunk of their advertising on the Radio
it’s a time to be meta!
Content around the funniest moments in
Radio, the most controversial/loved ads, and a
celebration of the Radio Jockeys who created a
buzz, will all be well consumed.

Valentine’s Day- 14th Feb
Considered as the most romantic and passionate
day of the year, Valentine’s Day is a time for lovers
across the country to shower each other with love
and gifts.
Brands can leverage this by positioning their
products/services as “ideal Valentine’s Day gifts”-
couples’ massages, romantic getaways, restaurant
outings, décor, gadgets, etc.
The theme of the day is Love, and brands often
attempt to anthropomorphise their products into
romantic interests through humorous content such
as, “10 things we love more than our SO (significant
other)”, “The best gifts for your girlfriend she won’t
want to return” or “15 things that can be your
valentine if you can’t find a human”.

Fabulous Fashion
http://www.worldcancerday.org/
New York Men’s Fashion Week - 1st- 4th Feb
New York Fashion Week Fall/Winter- 10th – 18th Feb
London Fashion Week Autumn/Winter- 19th- 23rd Feb
Milan Fashion Week Autumn/Winter- 24th Feb- 1st March
Fans want to know what the models are doing
backstage, the top fashion trends being revealed that
they should now chase after, the celebrity sightings at
each of these events and every. other. little. detail.
Brands can step in with content like “The 10 best
moments from the NYFW”, “The best outfits from the
MFW we wish we could afford”, “Kendall Jenner just
killed it at yet another fashion week”, will all do well.
Brands should also look for sponsorship opportunities.

Let’s Leap!
After 4 long year, 2016 is a leap year, and February
has a 29th day, which gives humanity 24 hours more
to do their thing.
Brands can use this day to do absolutely anything
they want.
Launch new products, announce a competition for
“who spent their day the best”, publicise
merchandise featuring quotes like “carpe diem” and
“finally, I can celebrate my birthday”, and create
some laughs and some memories for their fans.
There should be a heavy use of graphics, comics and
visual content, as that is the most heavily shared.
Oh, and keep in mind that the movie Leap Year will
also be widely searched.

Doodle Day on 5th Feb isn’t just about absent
minded drawings that sometimes turn out to be
beautiful and often reveal our deepest, most
personal thoughts.
It is celebrated in the UK as a day to raise
awareness about Epilepsy, through creative
means like limericks, illustrations and yes,
doodles. Events are organised to bring families
and friends together, along with famous people,
in order to raise funds and awareness about this
terrible condition. India too could do with some
education on the matter.
Calendar Events- Important Days

The Jaisalmer Desert Festival will be
celebrated from 20th -22nd Feb in Jaisalmer,
india. With events such as camel racing,
turban tying, and the longest moustache
competition, this quirky Indian festival
showcases the cultural wonders of Rajasthan.
The late-winter festival of Losar on 8th Feb
marks the Tibetan new year, a very significant
time for Buddhists To see Nepal's people at
their happiest and most social—and to hear
the Dalai Lama speak—plan to be in
Kathmandu during Losar.
Calendar Events- Fests

Margarita Day on 22nd Feb is the ideal day to
raise digital glasses to one of the world’s
favourite cocktails. It’s a field day for all food
and drink brands as well as any others who
want to give their consumers a reason and a
way to celebrate the New Year or just a Friday.
Celebrated in select parts of the world,
Innovation Day on 16th Feb is the day for
brands to stand out. Brands should make the
most of User Generated Content by
encouraging their social followers to be creative,
think of novel solutions to age-old problems, or
publicise their own innovations.
Calendar Events- Fun Days

Calendar Events- Sports
The South African Cricket Team are currently playing
their first 4-Test series in 6 years and are hosting England
from Dec 11, 2015 to Feb 21, 2016.
The 2015–16 UEFA Champions League is the 61st season
of Europe's premier club football tournament organised
by UEFA which will conclude on 28th May 2016. Barcelona
are the defending champions.
Searches around players, past matches and broadcast
schedules surge, creating a lot of online buzz. There’s also
an increase in searches around fashion and lifestyle since
users are interested to know about celebrity sightings at
matches, their fashion and fitness choices, etc. Feature
content like “Will these players make a comeback?” or
“Why England’s tour of South Africa is such a big deal” as
well as live updates and post-match analyses will be
greatly appreciated by the millions of Indian Sports Fans.

Major Film Releases
Bollywood
• Neerja, 19th Feb, starring: Sonam Kapoor, Shabana Azmi, Shekhar Ravjiani
• Aligarh, 26th Feb, starring: Manoj Bajpai, Rajkummar
Hollywood:
• Gods of Egypt, 12th Feb, starring Gerard Butler, Nikolaj Coster-Waldau
• Deadpool, 12th Feb, starring Ryan Reynolds, Gina Carano

Major Celebrity Birthdays
• Harry Styles, 1st Feb, English Singer Songwriter known as a member of the boy band One Direction
• Shakira,, 2nd Feb, Grammy winning, belly dancing Singer Songwriter of Waka Waka, She Wolf fame
• Cristiano Ronaldo, 5th Feb, Portuguese professional footballer who plays for Spanish club Real Madrid
• Bob Marley, 6th Feb, Jamaican reggae singer, songwriter, musician, and guitarist who achieved international fame and acclaim
• Tom Hiddleston, 9th Feb, English actor of Thor and The Avengers fame
• Jennifer Aniston, 11th Feb, of FRIENDS fame, along with multiple roles in Hollywood
• Abraham Lincoln, 12th Feb, 16th U.S. President who led the country through the Civil War and helped to abolish slavery
• Ed Sheeran, 17th Feb, Grammy winning singer who rose to fame with his hits The A Team and Sing
• Michael Jordan, 17th Feb, American Basketball player aka "Air Jordan" known as the greatest basketball player of all-time
• Rihanna, 20th Feb, Grammy winning R&B singer who rose to fame with her 2007 album Good Girl Gone Bad
• George Washington, 22nd Feb, the 1st President of the United States of America
• Jayalalitha Jayaram, 24th Feb, Chief Minister of Tamil Nadu, India, a.k.a. “Amma”, heads AIADMK
• Shahid Kapoor, 25th Feb, Bollywood actor of Jab We Met and Haider fame
• Johnny Cash, 26th Feb, one of the most influential country musicians of the 20th Century a.k.a. The Man in Black

Thank You!

February 2016 Content Marketing Calendar

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February 2016 Content Marketing Calendar