1. Startup Lab 07/03/2016
Business model Cook book
Spiros Kapetanakis
@toons01
Facebook.com/spiros.kapetanakis
nostos01.wordpress.comhttp://www.flickr.com/photos/29428149@N08/4108602427
2.
3.
4.
5. Levels of business models
Business Model Concept Hierarchies. (Osterwalder, et al., 2005)
6. 4 Pillars of a Business Model
Pillars BMO building block BMC building block
Product (What) Value Proposition Value Proposition
Customer Interface
(Who)
Target Customer Customer Segments
Distribution Channel Channels
Relationship Customer Relationships
Infrastructure
Management
(How)
Value Configuration Key Activities
Capacity Key Resources
Partnership Key Partnerships
Financial Aspects
(Value)
Cost Structure Cost Structure
Revenue Model Revenue Streams
9. ①
⑥
⑧
⑨
⑤
④
Τι χρειάζεται να γίνει
για να παραχθεί η αξία
Δημιουργία και μεταφορά της
αξίας στους καταναλωτές της
Οικονομική αποτύπωση της μεταφοράς αξίας
10. ①
④
⑤⑥
⑧
⑨ Τα έσοδα από την
προσφορά της υπηρεσίας
Κόστος παραγωγής
του προϊόντος ≤
Τι χρειάζεται να γίνει
για να παραχθεί η αξία
Δημιουργία και μεταφορά της
αξίας στους καταναλωτές της
11.
12.
13. Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we
helping to solve?
What bundles of products and services are we
offering to each Customer Segment?
Which customer needs are we satisfying?
14. Customers Segments
For whom are we creating a value?
Who are our most important customers?
Who’s influencing them?
Who decides?
Which are the customers’ more important habits?
What type of customer segments should we address?
15. Channels
Through which Channels do our Customer
Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
16. Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream con-tribute to
overall revenues?
17. Customer Relationships
What type of relationship does each of our Customer
Segments expect us to establish and maintain with
them?
Which ones have we established?
How are they integrated with the rest of our business
model?
How costly are they?
18. Key Resources
What Key Resources do our Value
Propositions require?
What Key Resources do our Distribution
Channels require?
What Key Resources do our Customer
Relationships require?
What Key Resources do our Revenue Streams
require?
19. Key Activities
What Key Activities do our Value Propositions
require?
What Key Activities do our Distribution Channels
require?
What Key Activities do our Customer
Relationships require?
What Key Activities do our Revenue Streams
require?
20. Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Key Partners
21. Cost Structure
What are the most important costs
inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
28. Deliverables for the next meeting
• Teams idea with your 1st business model
• List your competition
• Create a close Facebook group and invite
rapporteurs