Taken from an upcoming article on .net *Edit: the article is now live: www.netmagazine.com/features/10-startup-mistakes-and-how-avoid-them by Laurence McCahill, Co-founder at Spook Studio

1. 1
L A U R E N C E M c C A H I L L
STARTUP MISTAKES
& H O W T O A V O I D T H E M
0

2. VISION
1
N O C L E A R
O R P U R P O S E

3. 2
A D I S T I N C T L A C K O F

4. FAME
3
D O I N G I T F O R T H E
O R M O N E Y

5. NOBODY
4
B U I L D I N G S O M E T H I N G
WA N T S

6. INVESTORS
5
C H A S I N G
N OT C U S TO M E R S

7. TALKING
6
TO O M U C H
& N OT E N O U G H L I S T E N I N G

8. TOO EARLY
7
L A U N C H I N G
( O R TO O L AT E )

9. HELP
8
FA I L I N G TO A S K F O R
O R S U P P O RT

10. SALES
9
FA I L I N G TO E X E C U T E
& M A R K E T I N G E F F E C T I V E LY

11. PEOPLE
10
C H O O S I N G T H E W R O N G
TO W O R K W I T H

12. D O N ’ T M I S S
T H E F U L L A R T I C L E A T
J U N E 2 0 1 3

13. T H A N K S
@ W E L O V E L E A N
THE HOME OF HAPPY STARTUPS