Learn how to get your digital ideas to market sooner, but still deliver a product that users fall in love with. 17th November, LeanConf, Manchester 2014

1. THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4

2. 5
MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

4. THINK

5. START SMALL

6. LEARN
FAST

7. THE VISION

9. 5
MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

10. “BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”

11. THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

13. IT AIN’T EASY
BEING LEAN

14. “
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE

16. FOCUS

17. WHO ARE YOU DESIGNING FOR?

19. “
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF VALIDATED LEARNING
ABOUT CUSTOMERS WITH THE
LEAST EFFORT.

20. MINIMUM VIABLE PRODUCT

21. “
USING A MERELY VIABLE
PRODUCT IS LIKE
VISITING SOMEONE IN
AN INTENSIVE CARE
UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.

22. “
IF YOU DECIDE TO BUILD A
FEATURE, YOU SHOULD LIVE UP TO
AT LEAST A BASIC STANDARD OF
EXECUTION ON THE EXPERIENCE
SIDE.

25. “
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF LOVE FROM
CUSTOMERS WITH THE LEAST
EFFORT.

26. MINIMUM LOVEABLE

27. VIABLE DELIGHTFUL
REMARKABLE TRIBAL

28. GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES

29. VIABLE

30. VANITY
Flickr image from angermann

31. VALIDATION

32. DELIGHTFUL

33. DESIGN
FOR
EMOTION

34. (n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES
AUTOMATICALLY TO THE
COMMANDS OF OTHERS

35. REMARKABLE

36. “
IF YOU MAKE
CUSTOMERS UNHAPPY
IN THE PHYSICAL
WORLD, THEY MIGHT
EACH TELL 6 FRIENDS.
IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET,
THEY CAN EACH TELL
6,000 FRIENDS.
JEFF BEZOS

38. THE NET PROMOTER SCORE

39. TRIBAL

40. START
WITH
WHY?

41. BUILD YOUR TRIBE

42. IF YOU CARE
THEY’LL CARE

44. WHO’S GONNA LOVE
YA?

45. HAVE A STRONG VISION

46. KNOW YOUR AUDIENCE

47. SHOW YOUR PERSONALITY

48. GET THEM HUNGRY FOR MORE

49. BUILD YOUR BRAND FROM DAY 1

50. BUT…
BE AWARE

51. A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED
DESIGN

52. GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE

53. THANKS!
IF YOU WANT TO DO AN MLP E-COURSE
RESISTER YOUR INTEREST
THANKS!
THE HAPPY STARTUP SCHOOL
REALISING DREAMS, ONE STARTUP AT A TIME