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Geolocation marketing 22.11.11

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Vortrag an der MVHS “Wissen wo der Kunde ist - Geolocation als Marketinginstrument” vom 22.11.2011

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Geolocation marketing 22.11.11

  1. 1. Wissen, wo der Kunde ist Geolocation als Marketinginstrument
  2. 2. AgendaVoraussetzungenWeb 2.0 MarketingpraxisSmartphones Coupons (Foursquare) News & Coupons (GoogleAnwendungen Places)Marktforschung Zukunft: EventangeboteFoursquareFacebook DiskussionGoogle Maps Tausche PrivatsphäreQype gegen Vergünstigung?EbayYouTube
  3. 3. Am PC: Keine Programme installierenMobil am Handy: Apps oder Mobiles WebBrowser und Internet als AktionsrahmenInteraktiv – kollaborativ – vernetzbar Gratisversionen & Bezahlversionen Web 2.0
  4. 4. 1983 Motorola verkauft Mobiltelefone 2005 erstes Smartphone erhältlich 2007 iPhone kommt auf den Markt2008 Smartphone mit Android am Markt Smartphones
  5. 5. Smartphones
  6. 6. Anwendungen
  7. 7. Wie haben die Wähler in NRWgewählt im Vergleich zu Wählern inBayern?Kaufen Menschen in Alpennähemehr Skier und Snowboards alssolche, die am Meer wohnen? Marktforschung
  8. 8. Wo bist Du?Was machst Du?Kannst Du es empfehlen?Gutschein-Marketing Foursquare
  9. 9. Wo bist Du?Was machst Du?Kannst Du es empfehlen?Gutschein-Marketing Facebook
  10. 10. Wo gehst Du hin?Was möchtest Du tun?Bist Du hier?Was denkst Du darüber?Gutschein-MarketingNews-MarketingGoogle Places
  11. 11. Wo bist DuWas machst Du?Wie gut ist es?Bewertungs-MarketingGutschein-MarketingNews-Marketing (Premium) Qype
  12. 12. Wo bist Du?Wonach suchst Du?Kleinanzeigen-Marketing ebay
  13. 13. Welches Video möchtest Du sehen?Wo bist Du?Lokales Lizenz-Marketing YouTube
  14. 14. Marketingpraxis
  15. 15. https://de.foursquare.com/ Venues – Campaigns - SpecialsCoupon und Kampagne
  16. 16. Www.google.de Einträge – Bewertungen - NewsNews und Coupons
  17. 17. Bei Sportveranstaltungen, Konferenzen, MessenThemenbezogenLokalUnaufdringlich(PULL Marketing) Zukunft: Angebote beim Event
  18. 18. Diskussion:Tausche Privatsphäregegen Vergünstigung?
  19. 19. Sandra Staub www.facebook.com/spot23netinfo@sandra-staub.de Mobil:0151 178 188 54

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