1. SOUTHWEST AIRLINES Presented by GROUP-5 SARVPREET BHATTI-169 MANPREET SINGH-151 GOLDI-137 ATUL VIKAS-159 KUMAR ASHISH-171 RAVI KUMAR- 136

2. Southwest Airlines If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. You put your employees first. If your employees are treated right , they will treat your customers right, your customers will come back, and that’s what makes your shareholders happy. MISSION The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. It primarily provides short haul, high-frequency, point-to-point, low-fare air transportation service among 58 cities (59 airports) in the United States.

4. Commenced customer service with 3 boeing 737 aircraft

5. Now operates more than 500 boeing 737 aircraft

6. Operate more than 3300 flights a day

7. 35000 employees engaged

8. The United States’ most successful low-fare, high frequency, point-to-point carrier

9. Known as a “discount airline” since 1973INTRODUCTION

12. 2003 Selected as “AIRLINE FOR THE YEAR”

13. 2007 included in top 100 most innovative technology organization

14. First airline to establish a home page on internet

15. Ranked number one in customer service

16. 36 consecutive year of profitabilityACHIEVEMENTS

18. Leadership is the job of every employee, not just upper level management

19. Every employee should have the ability to ascertain situations and be able to act on their own decision

20. Employees should be able to lead other employees to make decisions

22. Success is how high you bounce when you hit bottom Why it is successful ?

23. Why it is successful ? Competitive advantage Internal customers Management style Leadership Work-culture Family spirit Trust

26. 4

27. swot

28. Inverted pyramid approach

30. Use secondary airports

31. Fly short routes

32. Low cost meals

33. 15 minute turnaround time

34. No reserved seats

36. Purchased fuel options for years in advance to smooth out fluctuations in fuel costs

37. Substantially increased its hedging in 2001 in response to projections of increased crude oil prices

38. Advantaged after Sep. 11, 2001 attack, the oil shock from Iraq War, and Hurricane Katrina

39. Operated only one model of aircraft

40. Boeing 737, medium range-narrow body commercial passenger jet aircraft

43. Business travelers vs. Vacation travelersTo maximize profit, the firm sets a price for each group by equating marginal revenue and marginal cost.