Figuring out how to calculate the return on investment of participating in SXSW Interactive is complicated. Sprinklr’s got you covered with this step-by-step guide that will walk you through everything you need to do to understand the real business value of your brand’s participation in the festival.

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How To Calculate Your ROI At SXSW
Revenue (Traditional Revenue + Intangible Revenue)
- Costs (Employees + Participation in Interactive + Surrounding Activities)
Profit
REVENUE COSTS
Traditional Revenue
☐ Sales of primary goods
☐ Sales of secondary goods
☐ Sales of tickets to events
Intangible Revenue
Intangible revenue is the sum of the theoretical value
of all activities that don’t fit into traditional revenue
Potential Factors
☐ Product Sampling
☐ Sweepstakes
☐ Other Email and New Contact Acquisition Activities
☐ Celebrity Endorsement
☐ PR Mentions
☐ Company Member as Panelist or Speaker
☐ Social Buzz and Exposure
☐ Other
☐ Other
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Employees
☐ Transportation
☐ Lodging of employees
☐ Work space
☐ Food and Drinks
☐ Additional Events
Participation in Interactive
☐ Passes
☐ Exhibitions
☐ Advertising
☐ Sponsorship and Creative Marketing
Surrounding Activities
☐ Owned Events and Parties
☐ Sponsorship of Events and Parties
☐ Entrance to Parties for Employees
☐ Swag and Giveaways
TOTAL REVENUE
TOTAL COSTS
PROFIT
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0
0
0
0
0
0
0
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