Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.

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ENABLING LARGE ORGANIZATIONS TO BE SOCIAL@SCALE
© SPRINKLR, 2013
How Zillow Connected Thousands of
Homeowners with President Obama
Objective: Conversation Management Solutions: Social Feedback App, Monitoring & Reporting Dashboards
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WHAT HAPPENED?
Zillow received a unique and exclusive opportunity
to facilitate a citizen-generated discussion with
President Obama. Knowing that time was of the
essence, Zillow approached Sprinklr with the need
to quickly create a solution to solicit and effectively
manage large volumes of questions from the public.
Emphasis on “quickly.”
With determination (and a ridiculous amount of
caffeine), the Development Team and Success Team
worked with Zillow over the weekend to create and
launch a custom Facebook App. The Support Team
also stayed on call during the event to make sure
the App could handle heavy surges in traffic.
After all, we are talking about the #POTUS.
“Through a collaborative effort with Sprinklr,
Zillow was able to strategically process and
engage with thousands of Americans across
the country, acting as a valuable conduit between
homeowners and the White House” said Zillow
Senior Marketing Manager Whitney Curry.
“The event went off without a hitch. It was
definitely a team effort.”
THE RESULTS
While the event was successful in terms of audience
participation — with thousands of submissions
flooding in via social channels during the three-day
THE STORY
Since 2008, the housing market has been volatile. Even with the economy steadily
improving, many homeowners still find themselves requiring assistance to keep their
properties. Aspiring homeowners and renters struggle to even enter the market. They need
advice. Zillow, the leading online real estate marketplace, wanted to help.
time frame — it also garnered media attention
from major publications like The Wall Street Journal,
USA TODAY, Yahoo! News, The Washington Post,
CNBC, CNN and more.
Even more importantly, the event showed that
Zillow cares — reinforcing their mission to provide
consumers with information and tools to make
smart decisions about homes, real estate and
mortgages. By giving citizens this extraordinary
opportunity to voice their concerns, Zillow
demonstrated how a brand can BE Social and do it
at Scale. The message is clear: everyone should be
empowered and educated when making their home
purchasing decisions…and Zillow is the source of
that empowerment.

2. ENABLING LARGE ORGANIZATIONS TO BE SOCIAL@SCALE
© SPRINKLR, 2013
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Are you
social at scale?
multi-division
multi-channel
multi-function
WHAT THIS MEANS FOR YOU
THE TECHNOLOGY:
• Sprinklr’s Social Feedback App enables brands
to effectively manage and centralize large volumes
of social activity.
• Sprinklr’s Monitoring Dashboards give you a
complete understanding of your social presence
by tracking audience engagement, and allowing
you to escalate, route, and respond to messages
in an efficient way.
• Once your campaign wraps up, the Reporting
Dashboards outline the data most relevant to your
brand — actionable insights you can apply toward
future campaigns.
THE SERVICE:
Sprinklr’s Development, Success, and Support
Teams work alongside clients to help them achieve
their social goals, so that they can fully benefit
from the technology.
AUDIENCE GROWTH*:
2,200+ New fans on Facebook
1,600+ New followers on Twitter
TOTAL REACH:
55,000,000+
*Figures from 8/5/13-8/11/13.
A BREAKDOWN OF THE NUMBERS:
SUBMISSIONS:
400+ via Zillow White House Facebook App
6,900+ via #AskObamaHousing
TWITTER & FACEBOOK ENGAGEMENT:
950+ Likes/Favorites
2,700+ Comments/@replies
950+ Shares/RTs