This document provides tips for increasing one's online presence through consistent social media engagement. It recommends dedicating 30 minutes per day and focusing on persistence. Key activities include identifying your niche audience; setting up consistent social media profiles; analyzing social media and website traffic; tracking brand mentions; checking competitors; growing your audience; sharing useful content; and actively engaging with others online. The document provides specific tools and strategies for carrying out each of these daily activities in a structured 30-minute workout.

1. How to Increase Your
Online Presence
30 Minutes A Day

2. Persistence
& Consistency

3. Where to start:
IdentifyYour Niche
Your audience
Social Media Networks
Set upYour Profiles

4. Check the traffic from
social media
Which social channels bring
more visitors to your website?
Google Analytics

5. Make sure the audience you connect
online matches the audience that
converts on your website
(GA -> Audience report)

6. Make sure your profile looks the same
People will recognize you easily if you have the
same profile image everywhere

7. Daily Workout:
1. Track brand mentions
2. Check your competitors
3. Analyze your current situation
4. Grow your audience
5. Share useful and relevant content
6. Engage!

8. Track brand mentions

9. Check what people say about you
Talkwalker Alerts (email)

10. Check what people say about you
BuzzSumo alerts (email)

11. Hi blogger’s name,
Just came across your post on ______. It was so awesome of you to
mention @brandname.Thank you!
Love your recent post on _________.Thank you for mentioning
@brandname!
Great tips on ________________.Thanks for mentioning
@brandname, much appreciated!
Reach out to say “thank you”

12. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!

13. Check your competitors

14. Quick domain overview
SimilarWeb

15. Compare social media presence
While British Airways has the biggest audience
Lufthansa is the most engaging brand
SEMrush social media tool

16. Check what their audience talks about
SEMrush social media tool

17. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!

18. Analyze the current situation

19. Acquisition report: most effective channels
Behavior report: most popular content
Behavior report: time on page/bounce rates

20. Test the speed of your website
Pingdom.com

21. Quick overview in the Group report
SproutSocial

22. Facebook page analysis
Likealyzer.com

23. Facebook page analysis
Likealyzer.com

24. Daily email with Twitter stats
Sumall.com

25. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!

26. Grow your audience

27. Twitter lists

28. web.crowdfireapp.com
- Follow up to 100 people daily
- Copy from similar accounts (or competitors).
- Gain active, interested followers.

29. SproutSocial Discovery
Grow your audience strategically

30. Followerwonk
- Follow/Unfollow
- Profile analysis
- Export to Excel

31. Free Tools To Find The Influencers

32. Search for influencers in a specific niche
BuzzSumo

33. Search for influencers in a specific niche
Klear

34. LinkedIn
Your Topic Filter by connection,
industry, country, etc

35. LinkedIn – Connect and go beyond social media

36. Making a connection: LinkedIn Quick Templates
Speakers
Hi NAME!
Hope you're doing great. I found your contacts on (name of the event) website.We'd be honored to
support your research and analysis with (whatever you have to offer).Would love to connect and discuss
ways we could work together! – Olga
Bloggers
Hi NAME! Hope your week is off to a great start! I'd love to connect and discover more about (relevant
topic) in (blogger’s country): trends, pains and tools. I work for (name of the company) and we'd love to help
(name your industry) professionals in (country) to work easier, faster and more efficiently! :)
Best, Olga
When going to a live event
Topic:Will I see you next week at EVENT?
Hi NAME! Hope you're doing great! Just wanted to let you know that I'm coming to CITY for the
EVENT NAME conference next month.Will I get the chance to meet you there? - Olga

37. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!

38. Share valuable content

39. Buzzsumo.com – top content
Social Signals
BuzzSumo

40. feedly.com
scoop.it

41. The anatomy of a good tweet
Pre-made tweet
+ add quality image
+ tag people who were mentioned in the post
+ add 2-3 relevant hashtags

42. The anatomy of a great tweet
Your opinion + title + link
+ add quality image
+ tag people who were mentioned in the post
+ add 1-2 relevant hashtags

43. Schedule your content in advance:
Use Canva and/or Snappa.IO to create
awesome images
+

44. Analyze your headline
CoSchedule

45. Cool headline template!
Portent’s Content Idea Generator

46. Headlines: examples
1. _______ Money/Time Saving Tips for _______
2. EverythingYou Need to Know About _______
3.Top _______ Tips for _______
4. _______ Ways to BoostYour _______
5. How to _______ in _______ Seconds
6. _______ Facts and Myths
7.The Real Truth About _______
8.The Secret of Successful _______
9. _______ FactsYou Need to Know
10. Little Known Ways to _______
11.AllYou Need to Know About _______
12.Top World Cheapest/Best/Worst _______
13. 100 Useful _______
14. How to _______ Like a Pro/Boss
15. _______ Creative Ways to _______
16. _______ Expert _______ Tips
17. _______ ReasonsYou Should _______
18.What Everyone Ought to Know About _______
19. _______ Do's and Don'ts
20. _______ Like An Expert in _______ Easy Steps

47. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!

48. Engage

49. Prepare phrase templates for quicker
interaction
“Thank you” phrases
Free perks to offer
(if it’s applicable to your product)
Answers to FAQ
(more informal than on your webpage)

50. Search for questions you can answer
Twitter Advanced Search

51. Daily Workout:
ü Track brand mentions
ü Check your competitors
ü Analyze your current situation
ü Grow your audience
ü Share useful and relevant content
ü Engage!