1.
«New e-Business Idea in the Greek Winter
Tourism Market»
Ebiz 2013 Business Plan Presentation
Snow4all.gr
4/8/2013 Molyvos, Mytilene
International Summer School in E-Business
University of Aegean
Darousis Eleftherios, Spyros Langos

2.
Useful Data
Source: Eltrun
Laboratory
(eltrun.gr)
From the above survey the 93% are using online travel and tourism e-services
The same category was in 3rd place in 2011

3.
Objectives of the business idea
 Vision and Statement:
 The vision of snow4all is to become the first choice of Greek ski and
winter tourists by providing innovative and value added services
regarding the winter and ski tourism market
 Snow4all’s mission is to provide , through the use of new technologies
and modern service channels, integrated and high quality services, with
particular reference to the full satisfaction of the requirements and
needs of its targeted customers
 Strategic Objectives:
 To get established as the first choice from the winter tourists in Greece
over the next 2-3 years of business activity
 To acquire within 2 years high user traffic, by achieving 15,000 visitors
per day
 Achieve the number of 60-80 winter sports equipment bookings per day
during the winter season

4.
Services
 Interactive online booking engine for winter sports equipment and
complete winter tourism services
 Instant and reliable information about the status of Greek ski centers
 Introducing innovation in the industry and in the service against competition
 Online information database and directory for winter destinations
 Online directory , portal presentation and database for winter destinations
and ski centers
 Winter sport tutorials for beginners through multimedia application and
winter sports selection wizard
 Use of multimedia technologies for basic learning from professionals and
national climbing groups
 Desktop and mobile applications
 Easy to use and portable use services
 Virtual community services and social networking
 E-forum, Online chat, Members area

5.
Technology
 Domain name registration
 Hosting (E-shop feature included)
 HTML (for menus and listings)
 Databases (data storage)
 Content Management System (Customized configuration)
 SSL
 SEO (keywords)
 Shareable Content

6.
Swot Analysis
Strengths Weaknesses
•Providing of innovative and easy to
use services
•Reliable and instant information for
the status of the Greek ski
centers/resorts
•Mobile and desktop apps for portable
and easy access of the offered
services
•Lack of providing live streaming
image from the ski centers
•Lack of trust in new entry start-up
businesses from consumers
Opportunities Threats
•Lack of strong competition and
opportunity for innovation and entry in
the market of winter tourism
•Continuous increase in the usage of
internet and e-commerce services
from Greek people
•Possibility of future new innovative
entries
•Increased competition from overseas
markets which offer the winter tourism
product in lower prices as a package
•Economical crisis in Greece, which
affects consumers behavior and
preferences
•Continuous environmental pollution
which affect weather conditions with

7.
Innovation and Competitive Advantage
 Provision from the competition of some services which are equally
attractive
 Information on the status of ski centers is inefficient
 Incomplete information about weather conditions
 Lack of virtual community services
 Absence of online booking winter gear mechanism
 “Old Fashion” technology site with lack of cutting edge technologies
(CMS, SEO)
 Failure to provide desktop and mobile application
 Lack of affiliate travel and tourism services
 Lack of contact and interaction with the user
 Low level of competition in the industry and the particular sector

8.
Marketing-Customers
 Target Groups:
 Winter tourists
 Winter sports and activities enthusiasts/fans
 Winter shops as retailers and suppliers
 Business and portals related with winter tourism that will advertise in the
website
 Marketing Strategy
 Use of Micromarketing – tailoring services and marketing programs to suit the
tastes and needs of specific groups of individuals and locations.
 “Live the experience of snow culture’’, through Snow4all: The expert of
Greek Snow Booking Equipment, offering a holistic services approach
(Brand messaging signal)
 Value for money - benefit positioning:
 Get brand awareness and internet exposure as the best specialized platform
in the Snow Industry (goal)
 Advertise freely through all social media platforms
 Distribution-Customer Loyalty

9.
Marketing (Continue)
 Marketing Promotional Techniques
 Printed Corporate Material
 Digital
 E-marketing
 Monthly Newsletter
 Direct Placement Advertisement
 Google Ad Words
 Google Network/Ad Sense
 SEO
 Social media
 Facebook (4.000.000 Unique Greek Users, Eltrun)
 Twitter (210.000 Unique Greek USers, Eltrun)
 LinkedIn
 Pinterest
 Youtube

10.
Income and Expenditure
 Estimated income sources:
 Winter equipment booking service fee
 Memberships packages
 Affiliate tourism services commission earnings
 Information SMS service fee earnings
 Website Direct Advertisement and Google Network/Ad Sense
 Advertisement in the mobile and desktop version
 Estimated expenditure sources:
 New business establishment cost
 Digital Promotional Advertisement
 Operational(physical and digital) costs
 Website Development
 Mobile App
 Company facilities
 Management-Consulting
 Service fee cost for the e-payment provider

11.
Future Strategic Planning
 Business activity expansion in the neighboring countries (Balkans/Bulgary)
 Future international expansion overseas
 Featured Services
 Winter destinations and ski centers rating (comment) system
 Geo location of POIs via Google Maps/Earth service
 Mobile Augmented Reality of the most important and useful POIs (ski routes)
 Ski lessons online booking
 Supplier filtering mechanism of winter equipment pricing (similar with skroutz,gr for
electronics)

12.
Homepage