3. Key Drivers of Industry
.
• GDP Growth
The continuing trend of GDP growth in Pakistan restores confidence in the future prospects of
increasing revenues.
• Low Inflationary Trends
Low inflationary trend has helped in keeping the cost of inputs in check.
• Favorable Exchange Rate
The strengthening of the rupee has resulted in lower the cost of inputs that are imported
• Response to Advertising
The company recorded its highest sales revenue in 2002 which it attributed to a 43% increase in
advertising expenditure. The company gives credit to schemes such as the “Supreme Inami Khazana”
and advertisement of songs such as “Supreme Ishq”
• Lower Tariffs
Lower raw material costs due to lower tariffs
• Lower Interest Rates
Lower interest rates have resulted in creation of a conducive environment for investment.
11. Valuation of Firm
.
Risk Free Rate = 4%
Market Risk Premium = 5%
Required Return of Equity Holders = 9.25%
WACC = 6.6%
Assuming growth rate to be 2%,
10
Value of firm = Σ [FCFF/(1+WACC)] + [FCFF/(WACC-g)] / (1+WACC )
= Rs. 54,989.53 million
Value of Equity = Value of Firm – Value of Debt = 43,578.4
Fair Value of Stock = Value of Equity / No. of Outstanding shares = Rs. 2,178.88
Current Stock Price = Rs. 1,495