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presents

!

TALK
DRINK
SHARE
an event about mobile first design and modern front-end development
by Aldo Ferrari & Andy McFee
WELCOME
TALK
DRINK
SHARE
© SQLI AGENCY / 2013-09

2
SQLI
AGENCY
© SQLI AGENCY / 2013-09

3
WHERE WE ARE

LAUSANNE
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

GENEVA
4
WHAT WE DO

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

5
WHO WE ARE

Mathieu Collet

Benoît Henry

Jérémie Fontana

Véronique Tillaud

Fleur Etwiller

Chiara Valerio

Andy McFee

Barbara Chabriw

Aldo Ferrari

Agency Manager

Strategist

UX & Front-End Developer
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

Strategist

UX Designer

Interaction Designer

Art Director

UX Designer

Head of Development
6
TODAY'S SPEAKERS

Mathieu Collet

Benoît Henry

Jérémie Fontana

Véronique Tillaud

Fleur Etwiller

Chiara Valerio

Andy McFee

Barbara Chabriw

Aldo Ferrari

Agency Manager

Strategist

UX & Front-End Developer
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

Strategist

UX Designer

Interaction Designer

Art Director

UX Designer

Head of Development
7
LET'S GET CONNECTED!

sqliagency.ch

@sqliagency_ch

@sqliagency_ch

/sqliagencych

#TxDxS
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

8
LET'S GO!
© SQLI AGENCY / 2013-09

9
ALDO
FERRARI
Head of Development
© SQLI AGENCY / 2013-09

@aldo_ferrari

10
HTML5
THE RIGHTless time
WAY
Lose less money and
© SQLI AGENCY / 2013-09

11
HTML5

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

IMAGE : ALTFIRE.IE 12
HTML5

Do not use HTML5
...If it's not the right choice

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

13
RIGHT TOOLS

... at the right moment
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

IMAGE : THECHALKFACE.NET 14
BRITISH K-CLASS SUBMARINE

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

IMAGE : SUBMERGED.CO.UK 15
HTML5 VS NATIVE

vs
Native
iOS or Android

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

16
HTML5 OR NATIVE

or
Native
iOS or Android

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

17
HOW TO MAKE THE RIGHT CHOICE?
Full capability
Native

Hybrid

Advanced UI interactions
Fastest performances
App store distribution

Web developer skills
Access to native platform
App store distribution

Single
platform

Multiple
platforms

Web developer skills
Instant updates
Unrestricted distribution

HTML5
Partial capability
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

18
HOW TO MAKE THE RIGHT CHOICE?

Native

× Rich user experience
× Platform specific
× Proven path for mobile apps

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

Hybrid

× App-like experience
× Multiple platforms
× Leverages device capabilities

HTML5

× Fast development cycles
× Cross-platform
× Instant updates

19
HOW TO MAKE THE RIGHT CHOICE?

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

IMAGE : NAGARRO.COM 20
BEING SUPPORTED BY THE RIGHT PEOPLE

...at the right moment
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

21
RECAP
© SQLI AGENCY / 2013-09

22
RECAP

× Right tools at the right moment.
× Evaluating with open-mind approach.
× Right people involved at the right time.
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

23
SOME RESOURCES

esources
com/en/r
l5rocks.
htm
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

24
GRAZIE
MILLE
© SQLI AGENCY / 2013-09

linkedin.com/in/aldoferrari
@aldo_ferrari

25
QUESTION?
ANSWERS!
© SQLI AGENCY / 2013-09

26
NEXT!
© SQLI AGENCY / 2013-09

27
ANDY
MCFEE Developer
UX & Front-End
© SQLI AGENCY / 2013-09

@andymcfee

28
MOBILEany subtitle
FIRST
It doesn't need
© SQLI AGENCY / 2013-09

29
HI, I’M ANDY.
!

I’M A UX DEVELOPER

© SQLI AGENCY / 2013-09

30
WHAT IS
MOBILE FIRST?
© SQLI AGENCY / 2013-09

31
WHAT IS MOBILE FIRST?

MOBILE FIRST
is a strategy for

designing and building
web experiences for

mobile users first
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

32
WHAT IS MOBILE FIRST?

Mobile First is often

incorrectly
associated with the

‘Native vs HTML5’
debate

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

33
WHY
MOBILE FIRST?
© SQLI AGENCY / 2013-09

34
WHY MOBILE FIRST?

Because

MOBILE
is

EVERYWHERE
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

35
WHY MOBILE FIRST?

880 million
Android + iOS devices one year ago
Android hit 1 billion in July 2013
Apple - 600 million now - 1 billion in 2014
http://bit.ly/tds-billion
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

36
WHY MOBILE FIRST?

87% of the world’s population
has access to a
mobile device.
http://bit.ly/tds-world
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

37
BUSINESS
STRATEGY
© SQLI AGENCY / 2013-09

38
STRATEGY

So what does
mobile first
mean for a business?
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

39
STRATEGY

Mobile First helps to
define and refine
your business goals
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

40
STRATEGY

LOOK AT ALL OF THIS SPACE I HAVE!
Things you should focus on:
Let me tell you a bit about
FOCUS! A user will decide to • Immediate user actions
leave or stay on your website • Important data and figures
after only 5 seconds. I don’t • Simple and effective UI
have stats for that figure, but
Things you should NOT focus on:
now that I think about it, it
may be just 2 seconds. I will • Adding content that distracts and
try looking it up later, but my deters the user from their primary
point is that you have to grab action or goal
their attention right away or
• Superfluous and redundant content
else you lose a customer.
• Redundant content
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

The number one
thing you should
take away from
this is to not
make the user
think. The user is
not stupid
(usually) but it is
safe to assume
that they are lazy.

41
STRATEGY

Focus your

Content
!

Don’t make the user

THINK

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

42
STRATEGY

Make mobile a priority in order
to capitalize on the growth and
capabilities of the medium.
— Brad Frost

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

43
STRATEGY

Instagram
Only on mobile devices (first)
Explosive growth
Capitalizes on the capabilities of
the medium - Camera & GPS
Laser focused on the medium

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

44
HALFWAY HONEY BADGER
To mark the middle of my talk

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

45
DESIGN
© SQLI AGENCY / 2013-09

46
DESIGN

Mobile Last - degraded, shoe-horned, short sighted, crappy

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

47
DESIGN

Mobile First - progressively enhanced, future-friendly, awesome

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

48
DESIGN

Constraints

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

49
DESIGN

Constraints

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

50
DESIGN

Mobile First?
Content First
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

51
DESIGN

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

52
DESIGN

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

53
DESIGN

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

54
DESIGN

Next time you find yourself intentionally depriving
someone an experience—
!

to acquire knowledge, to complete a task, to do something
online that can make their life even just a little better
!

—picture yourself standing in front of that person in real life,
looking them square in the eyes, then firmly and definitively
saying “Fuck you.”
— Brad Frost
http://bit.ly/tds-bradfrost
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

55
DESIGN

Everything is accessible for every user

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

56
DESIGN

If you find yourself saying

“Let’s hide/show this content
only for mobile users”
then just get rid of that
content for all your users

ಠ_ಠ
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

57
DEVELOPMENT
© SQLI AGENCY / 2013-09

58
DEVELOPMENT

Progressive Enhancement
The art of crafting
web experiences
from the content outward.
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

59
DEVELOPMENT

Content - HTML
Presentation - CSS
Functionality - JS
Cutting Edge Stuff - CSS3, HTML5, Crazy JS
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

60
DEVELOPMENT

Progressive Enhancement
An escalator can never break: it
can only become stairs. You
should never see an ‘Escalator
Temporarily Out Of Order’ sign,
just ‘Escalator Temporarily Stairs.
Sorry for the convenience.’
— Mitch Hedberg

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

61
DEVELOPMENT

Pure HTML works on any web-enabled
device by default.
!

It’s not until we start adding styles
and functionality that things
begin to break.
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

62
TO
SUM IT
ALL UP
© SQLI AGENCY / 2013-09

63
CONCLUSION

× Mobile is huge and only getting bigger.
× Embrace constraints, focus your content.
× Build escalators not elevators.
× Mobile Users are not second class citizens.
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

64
THX
GUYS
© SQLI AGENCY / 2013-09

andymcfee.com
@andymcfee
→ Twitter
→ GitHub
→ CodePen

65
QUESTION?
ANSWERS!
© SQLI AGENCY / 2013-09

66
NEXT
EVENT
© SQLI AGENCY / 2013-09

67
BENOÎT
HENRY & Strategist
UX Project Manager
© SQLI AGENCY / 2013-09

@benoithenry

68
KEYWORDS

Customer Audience
Tool

Marketing Late November
→

© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

69
LET'S GET CONNECTED!

sqliagency.ch

@sqliagency_ch

@sqliagency_ch

/sqliagencych

#TxDxS
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

70
Now,
let's drink
& share!

THANK YOU!
© SQLI AGENCY - TALK × DRINK × SHARE / 2013-09-25

SQLIAGENCY.CH

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