Simon Johnson

London, United Kingdom, London United Kingdom

UX researcher at Sapient

Education

I'm a User Experience Research Consultant to help companies shape their strategy and discover new opportunities or improve the ones they have. I love conducting ethnographic research in order to bring to life how people think, act and feel. I have 19 years of online experience, am naturally empathic and have a good understanding of behavioural psychology. This combination allows me to help companies design successful services that work well and meet customers’ needs. Specialties: Ethnographic and contextual inquiry, user experience strategy, design innovation research, conceptual design, ideation, usability testing, lab-based usability research, affinity sorting, card sorting, diary st.