The objectives in this presentation is about Leveraging Geo- Fencing in Marketing Strategies, Increase Engagement and Increase Conversions OBJECTIVES The ultimate goal of marketing campaigns is to get your audience to perform a specific action. The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/

1. SqueezeMobillionaire
Training Series

2.  Mobile Marketing
– Geo-Fencing
– Leveraging Geo-Fencing in
Campaigns
– Driving Conversions
TODAY’S TOPIC

3. TODAY’S GOALS

4. 1. Leveraging Geo-
Fencing in Marketing
Strategies
2. Increase Engagement
3. Increase Conversions
OBJECTIVES

5. LEVERAGE GEO FENCING

6. Location Matters
The best user experience
and best online marketing
leverage location
LEVERAGE GEO FENCING

7. WAYS TO USE GEO
FENCING

8. The ultimate goal of
marketing campaigns is
to get your audience to
perform a specific action
WAYS TO USE GEO
FENCING

9. Geo-fencing and geo-
targeting helps increase
the likelihood this will
happen
WAYS TO USE GEO
FENCING

10. HOW TO USE GEO-FENCING IN
CAMPAIGNS

11. Offer sales, discounts,
promotions to visitors in
a specific geographic area
WAYS TO USE GEO
FENCING

12. Target messaging to
visitors based on
proximity to a store,
physical location, or
competitor location
WAYS TO USE GEO
FENCING

13. Target messaging to
visitors based on
proximity to a store,
physical location, or
competitor location
WAYS TO USE GEO
FENCING

14. Share marketing
messaging that specific to
local advertising media
markets
WAYS TO USE GEO
FENCING

15. Customize the language
for a specific location
WAYS TO USE GEO
FENCING

16. These methods provide
an opportunity to
communicate with
visitors on a more
specific, targeted level
WAYS TO USE GEO
FENCING

17. For example, if you are
running a worldwide
sales campaign –
customizing the
messaging builds trust
and increase conversions
WAYS TO USE GEO
FENCING

18. LEVERAGING GEOFENCING
WITHIN CAMPAIGNS

19. Your messaging should
use insight and
knowledge of the
location being targeted to
make sure it is relevant
for the audience
LEVERAGING GEOFENCING

20. Example if you are targeting
San Francisco and Dallas in a
campaign that feature
baseball tie-ins, then you
should mention the Giants
and the Rangers
LEVERAGING GEOFENCING

21. Common Best Practices
among geo-targeted
marketing campaigns
LEVERAGING GEOFENCING

22. BE SPECIFIC

23. Messaging is relevant and
specific to an individual
location
BE SPECIFIC

24. Don’t just copy the same
messaging used on other
portions of your site
BE SPECIFIC

25. Do some basic research
on the locations being
targeted to learn more
and come up with
relevant messaging
BE SPECIFIC

26. KNOW THE BUSINESS’ MARKET
LANDSCAPE FOR THAT AREA

27. If the business has a
strong presence or
reputation in an area
being targeted be aware
of it
MARKET LANDSCAPE

28. This may mean that you
don’t have to educate the
audience what the
business is all about
MARKET LANDSCAPE

29. COMPETITION’S MARKET
LANDSCAPE FOR THAT AREA

30. This is important when
you want to promote
local sales offers and
incentives
MARKET LANDSCAPE

31. Knowing what your
competitors are doing
and talking about can be
the difference between
being relevant or not
MARKET LANDSCAPE

32. BE AWARE OF THE
CULTURE

33. This can range from local
sports teams to popular
celebrity figures
CULTURE

34. Be aware of these and tie
these in elements to help
relate to the audience
CULTURE

35. BE AWARE OF THE
LANDMARKS

36. Some of these landmarks
may be relevant to your
audience, you can find a
way to work them into
your messaging
LANDMARKS

37. USING GEO-TARGETING IN
DIFFERENT INDUSTRIES

38. ONLINE RETAIL WITH
PHYSICAL STORES

39. Use store locations within
the area you are targeting
to make your message
more relevant
ONLINE RETAIL

40. You could use a coupon
offer or have a time-
related incentive
ONLINE RETAIL

41. ECOMMERCE

42. Consider showing
estimated shipping times,
especially if they are
short, to incentivize
people to convert and
make a purchase
ECOMMERCE

43. TRAVEL

44. Use location, especially
on mobile devices, as
incentive for vacation
travel and getaways
TRAVEL

45. However it is important
to consider excluding
people who live in the
geographic area you are
targeting in your
campaings
TRAVEL

46. If you are promoting
vacation deals in
Orlando, you want to
exclude people in
Orlando and nearby areas
TRAVEL

47. WRAP UP

48. Remember the key to
geo-targeting is testing,
so craft a compelling
message for a specific
location and then test it
against other messages
WRAP UP

49. As you test you will gain
data-driven
understanding about
locations and what each
audience prefers
WRAP UP

50. Any Questions?
QUESTIONS AND
FEEDBACK

51. Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

52. Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK