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Executive Summery <br />On November 23, 2010, Ssangyong Motor Company Limited (SYMC) and India’s Mahindra & Mahindra Ltd.  (M&M) its preferred bidder announced the signing of a definitive agreement in Seoul. The agreement which was signed by Mr. Yooil Lee and Mr. Youngtae Park, Joint Receivers of SYMC and Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M, in the presence of key staff and advisors to both groups.<br />The securing of a solid partner who has both financial capability and is engaged in diverse markets will allow Ssangyong to emerge as a global SUV player through  the strengthening of R&D, investments in product development, better business competitiveness and global sales expansion.  <br />Together with its financial capability, Mahindra offers competence in sourcing and marketing strategy while Ssangyong has strong capabilities in technology. They are committed to leverage the combined synergies by investing in a new Ssangyong product portfolio to gain momentum in global markets.<br />There is also an opportunity to introduce a premium portfolio of SUVs in the Indian market, providing a new growth avenue for Ssangyong and further strengthen M&M's dominant position in the UV segment.<br />SYMC is undergoing a corporate rehabilitation process since February 2009 and the court receivership will conclude upon court approval and the termination of corporate rehabilitation process.  <br />Mahindra has committed to nurturing the Ssangyong brand in global markets while preserving its Korean heritage. It is intended that SYMC will continue to function as an independent entity with primarily a Korean management. The acquisition will offer financial stability to SYMC and the two companies will work to further strengthen Ssangyong’s product portfolio across the globe. The inherent strengths of Ssangyong combined with Mahindra’s expertise will help in building a global SUV major.<br />The labour union of SYMC, M&M and SYMC have also signed a Tripartite Agreement which contains provisions for employment protection, long-term investment and commitment for no labor dispute.<br />Deal in Monitory Terms<br />,[object Object]
Exchange Rate Used: US $ I = KRW 1129

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M&M & Ssangyong Merger

  • 1.
  • 2. Exchange Rate Used: US $ I = KRW 1129
  • 4. Deal expected to be concluded by March 2011 Introduction<br />About Ssangyong Motors: <br />As a premier manufacturer of sports utility vehicles (SUV) and recreational vehicles (RV), SsangYong manufactures premium products in Korea. Founded in 1954, it has been manufacturing automobiles for more than five decades. <br />In 1988, it developed a compact 4WD SUV, Korando Family, which was the first SUV manufactured in Korea. Since then it has established its reputation for innovation, leadership, and quality in the SUV field in Korea. <br />Its next SUV the Musso was a great success in Korea and key export markets like Western Europe. In 1997, it launched a luxury passenger car, the Chairman. Since then it has launched a number of SUVs and a new luxurious version of the Chairman named Chairman W in 2008. Its latest SUV, a monocoque compact SUV, named Korando C was launched in export markets in October 2010. <br />Ssangyong has a strong domestic network of over 130 dealers and exports to over 90 countries through over 1,200 dealers.<br />About The Mahindra Group:<br />Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. <br />Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. <br />The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.<br />Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India, 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.<br />