Brief Intro to LocaModa and Place-Based Social Media at the TimeOut Tokyo Locatives Session with foursquare and Foodspotting.

1. QUICK INTRO TO LOCAMODA
LocaModa is a place-based social media company,
focused on helping locations engage customers and
brands engage audiences. !
• We enable and deliver localized media and services to locations,
distributed via place-based networks and social networks "
• We reach over 100,000,000 people every month in over 15,000
high-traffic locations (for example in cafes, supermarkets, bars, quick-
serve restaurants, colleges, stadiums and on jumbotrons in Times
Square and Las Vegas). !
Copyright © 2012 LocaModa Inc.

2. WHAT IS PLACE-BASED SOCIAL MEDIA?
SOCIAL
PLACE-BASED
MEDIA
NETWORKS
DEFINITIONS"
Place-Based Networks: Digitally addressable signage networks in places such as bars, cafes,
supermarkets, waiting rooms, public spaces, taxis etc. Also known as Digital Out of Home
(DOOH) Networks. !
Place-Based Social Media: Media for social engagement via place-based networks using
highly accessible and scalable web-based technologies to enable interactive dialogues.!
Copyright © 2012 LocaModa Inc.

3. UP CLOSE
1) 130% increase in
check-ins when
displayed clearly at
venue."
2) Tips need to be
curated/
moderated (i.e. do
not show specials
for places nearby!)"
5) Highlighted elements 4) Web streams (e.g. 3) Dynamically display
display localized tags/ Twitter) do not have urls and update venue
sources and encourage (which can’t be clicked by marketing
participation.
OOH audience).
Copyright © 2012 LocaModa Inc.

4. SCREENS CAN & SHOULD REACH MILES (NOT FEET)
MILES!
FEET!
DIGITAL PLACE-BASED
NETWORKED SCREEN!
PEOPLE ON-LINE -
PEOPLE
FOLLOWERS, FANS,!
IN VENUES!
BRAND WEBSITES ETC!
Copyright © 2012 LocaModa Inc.

5. TIMES SQUARE NEW YEAR’S EVE 2010 (CIROC VODKA)
Copyright © 2012 LocaModa Inc.

6. BLACK EYED PEAS, CENTRAL PARK, NYC, SEPT 2011
Copyright © 2012 LocaModa Inc.

7. NEXT 3 YEARS “OUT THERE”…
• ALL screens will be more connected AND SOCIAL – TV, web,
mobile and digital out-of-home."
• Companies seeking to reach the “connected consumer” will have to
do so across multiple channels and platforms. !
• As value starts to flow to companies better able to reach their
customers across channels, there will be increased demand for
media that fosters consumer dialogs in an engaging, efficient and
scalable way. "
• This will catalyze traditional channels into being more webby and
also force web channels into better understanding the challenges/
opportunities of “local.”"
• Millions of screens in millions of places will become hubs for local
services, media, commerce and loyalty programs. "
• There will be a battle to own critical access points to millions of
local screens.!
Copyright © 2012 LocaModa Inc.

8. THANK YOU!
STEPHEN RANDALL
MOBILE: +1 781 888 1417
My slides and white papers: EMAIL: srandall@locamoda.com
www.slideshare.net/srandall TWITTER: stephenrandall
Copyright © 2012 LocaModa Inc.