This PPT is about how technology is used as a form of communication tool not only in our life but also in developing the business and various types of communication tools in this modern technology world.
3. COMMUNICATION
• Definition of communication:
• The English word “Communication” has been
derived from the Latin word “Communis” which means to
share information,ideas,f acts or information. Communication
takes place between two or more persons.
It is an ongoing process
It is effective if both the sender and receiver are aware of the
goals of communication.
Communication is incomplete without feedback from the
receiver.
4. TECHNOLOGY BASED COMMUNICATION TOOLS
Communication
combined with
technology is called as
backbone of social
interactions. Some of the
technology based
communication tools
are:
Blogs
Bots
Chat rooms, Private &
Group messaging
Discussion Forums
Email
Fax
Gamification
Internet
Intranet/ Social
intranet
Instant
messaging(IM)
New media
Phones
Podcasts
SMS
Social Networking
Tweeting
Video Conferencing
5. Blog:
Shortcut for the word web log.
Good way to review a product or service by
the blogger .
Prepared by professionals and customers &
competitors does not have the access .
Informal and quick.
Primary communication channel from sole
proprietorship to large corporations.
6. Bots:
A software that can interact with users
using chat mechanisms.
Very handy when tackling projects and
troubleshooting issues.
Improves customer service.
Customers can get instant replies that
provide resolutions to their issues &
inquiries.
7. Chat rooms, Private & group
messaging:
Forums for specific group of people
to interact and receive notification.
Based on shared topic or
characteristic.
Specially designed for team/group
based information sharing and
messaging.
8. Discussion forums:
Brings together manager and employees
and allows for an open discussion on any
topic.
Facilitates knowledge sharing.
Helps in knowledge dissemination and bring
the workforce together.
Provides information whenever required by
the persons when they need it
9. Email:
Cheapest ways a business can use to
communicate both internally & externally.
Allows the companies to efficiently & effectively
spread information.
10. Fax:
Combination of photocopier and a
phone.
Quickly sends documents that are not
available in digital form.
Substantially cheaper than sending
through standard mail.
11. Gamification
Concept of applying game mechanics and game
design techniques to engage and motivate people
to reach company or business goals.
Used to motivate better performance, drive
business results and generate a competitive
advantage.
12. Internet
Enormous communication tool.
Provides ability for peoples computer to
interface with one another via phone lines.
Internet applications are wide ranging from
emails to instant messaging.
Range from static information-giving
websites to dynamic new media websites
13. Intranet/Social intranet:
•Private hub that can be accessed by any
authorized users within a business
organization.
•Mainly used for internal communication and
collaboration.
•Results in more flexible workplace.
•Ensures all employees working towards same
goals.
14. »Instant messaging:
• Commonly used for recreation.
• Widely used within business organisation for
employee-employee/ employee-management
messaging.
• Provides an interface to communicate one-to-
one.
15. New Media:
Describes social media websites
Encourages users to put their own
content up.
Differs from old websites as they
encourage participation from and
interaction with the viewer.
16. Phones:
Uses technology and have
become more portable for the
last 10 yrs.
Changed the way people
communicate by giving them
ability to make calls when they
are on move.
17. •Podcasts:
generally presented as audio files
available to stream or download.
Earlier used In desktops/laptops &
now it became famous and used in
mobiles.
Business organizations use this to
reach internal workforce.
18. SMS:
Shortened communication
between people and delivered
information far efficiently
than a phone conversation
can.
Since text messages are
limited in length, users often
shorten words and phrases to
meet the character limit.
19. •Social networking:
These are places to do relationship
marketing.
More informal approach.
Gathering friends in these sites.
Example-Facebook & MySpace.
20. Tweeting:
Allows to broadcast very short messages
called tweets to people who have elected to
follow your posts.
Results in awareness of your company in
the marketplace.
21. Video conferencing:
Face-to-face meeting without having to be in
one location.
Effective communication tool as we can use
physical gestures & facial expressions.
If 2 persons have a camera and right software,
they can see and talk to each other on computer.