모든 것이 연결되는 세상에서 비즈니스의 본질이 어떻게 바뀌는지 살펴보는 강의노트입니다. "연결이 지배하는 세상: Network is eating the world!"의 진화된 버전입니다.

2. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 2

3. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 3

4. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 4

5. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 5

6. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 6

7. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 7
http://edition.cnn.com/2013/05/02/travel/london-city-
airport-internet-of-things/
http://www.timothyjwelsh.com/courses/
12sa220/2012/04/10/adhd-attention-
deficit-hypertext-defence/

8. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 8
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/

9. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 9
http://organicmedialab.com/2015/06/23/network-is-eating-the-world-2/

10. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 10
http://organicmedialab.com/2015/06/23/
network-is-eating-the-world-2/

11. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School

12. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
0
30
60
90
120
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
0.02 0.15 0.61 1.64 2.76 3.12 3.93 5.26 6.92 8.49 10.71
14.80
19.20
24.50
34.20
48.10
61.10
74.50
89.00
107.00
(Revenue in $B)
Marketplace
Web Service
(Commerce)
Auctions
zShops
Fulfilment by Amazon
Associates
Same Day
Delivery(09)
Kindle
Kindle Fire
Amazon
Fresh (07)
Organic Media Lab, 2016
Amazon Web Service
Prime
Fire TV
Fire Phone
Amazon Echo
12

13. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
13

14. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 14

15. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 15

16.
16

17. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 17

18. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 18

19. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
아마존은 연결을 판다
19

20. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 20

21. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
21

22. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 22

23. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 23

24. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 24

25. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
How to CreateValue in
Organic Business
100,000,000 = 10,000 X 10,000
100,000,000 = 1 X 100,000,000
25
http://organicmedialab.com/2013/03/21/how-to-make-money-in-smart-economy/

26. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 26

27. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
27
구매기능
판매기능
리뷰기능
추천기능
…
구매기능
판매기능
리뷰기능
추천기능
…

28. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School
28
http://www.washingtonpost.com/lifestyle/style/jeffrey-bezos-
washington-posts-next-owner-aims-for-a-new-golden-era-at-
the-newspaper/2013/09/02/30c00b60-13f6-11e3-
b182-1b3bb2eb474c_story.html

29. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 29
http://organicmedialab.com/2013/04/30/there-is-no-free-lunch/
What they give away What they charge
Amazon HW (Kindle, Fire, Fire TV) Contents/Products
Google Contents, SW (Android), Advertising
Apple Contents, SW (iOS) HW (iPhone, iPad)
Microsoft Windows? SW (Windows, Office)
Samsung Music? HW (Galaxy, Galaxy Tab)
Organic
Business
Blog posts, e-books, books Workshops, Schools

30. (CC BY-SA 3.0) Sangkyu Rho, SNU Business School 30