Traditionally IT Vendors business mix is scewed towards the USA and pockets of Europe. This decade is going to see a shift. A shift towards Africa and A Pac. The compilation is from various reports available online. Will try to update credits when I get sometime. This upload is a tribute to Madiba.

1. Africa & APac
Beckoning
Sridhar Throvagunta
Test Advisory Services
Insights.Assurance.Leadership
1
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

2. Helping customers do business better…
Test Advisory Services
Insights.Assurance.Leadership
2
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

3. Agenda
Insights.Assurance.Leadership
1
2
Growth Hooks & Software Market
3
APac Market: A Primer
4
Growth Hooks & Software Market
5
3
Africa Market: A Primer
Brainstorming
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

4. Africa Market: A Primer
 Continent of 54 countries
 Africa is the fastest growing continent
 GDP of 18 countries growing at above 6%
 24% growth coming from natural resources (Diamonds/ Oil)
What is driving this change?
4
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Insights.Assurance.Leadership

5. Growth Hooks
Huge Market
Increasing
Stability
Intra-African Trade
Potential
Insights.Assurance.Leadership
World’s Largest
Workforce
Huge
Investments in
Education
Explosion of
Emerging
Technologies
(SoCoMo)
Primary Sector Potential
5
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

6. Growth Hooks
52 Cities &
Middle class with
discretionary income
Economic &
Political Stability
Growing and nascent
free trade
Insights.Assurance.Leadership
By 2035 overtake
China’s workforce
and 25% of world’s
workforce by 2050
20% of
Government
Spending
84%
Penetration
by 2015
World’s most uncultivated cropland
6
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

7. Africa Software Market
7
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Insights.Assurance.Leadership

8. APac Market: A Primer
8
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
Insights.Assurance.Leadership

9. Global IT Markets: Top 15
Insights.Assurance.Leadership
Source: Forrester
9
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

10. APac Software Market
Insights.Assurance.Leadership
 Customers are getting aligned to independent
testing
services
 Industries such as manufacturing,

retail, telecom and
energy/utilities are the ones to look out for opportunities
Any offering which are aligned towards asset management,
infrastructure planning and monitoring are key to
success
Source: Dataquest
10
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

11. APac Market: Players
Insights.Assurance.Leadership
 The key vendors dominating this space include Accenture plc,
Capgemini SA, IBM Corp., and
Wipro Ltd.
 The other vendors mentioned in this report are Cognizant Technology
Solutions Corp., Computer Sciences Corp., Groupe Steria SA, HCL
Technologies Ltd., Hewlett-Packard Co., Hexaware Technologies,
Infosys Ltd., Logica plc, Micro Focus International plc, Software
Quality Systems AG, TCS Ltd., Tech Mahindra Ltd., Thinksoft Global
Services Ltd., and UST Global.
Source: PRWeb
Global Software Testing Services Market 2012-2016: Worldwide Industry Latest Market Share, Strategy, Growth, Size, Trends and Forecast Research Report 2016
11
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

12. Which Salesman Are You?
Insights.Assurance.Leadership
Two shoe salesmen were sent to Africa to see if there was a
market for their product.
The first salesman reported back, “This is a terrible
business opportunity, no-one wears shoes.”
The second salesman reported back, “This is a fantastic
business opportunity, no-one wears shoes.”
12
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

13. Thank You
Insights.Assurance.Leadership
13
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL