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How do you increase the virility…..,[object Object],sriramkri at gmail com,[object Object],@sriramkri,[object Object],http://cn.linkedin.com/in/sriramkrishnan ,[object Object]
…of your social games,[object Object]
Yes, you heard it right. ,[object Object],VIRILITY. ,[object Object]
Definition,[object Object],the masculine property of being capable of copulation and procreation ,[object Object]
make your social game the alfa male in this dog eat dog world,[object Object]
Your social games ….,[object Object]
Need to stand out … grow …and leave a mark,[object Object]
Getting your game to be virile is just the first step …,[object Object]
A virile game is not the end solution …,[object Object]
Ensure focus is given to developing the funnel …,[object Object]
Kick-ass virile games let the users do the procreating and copulating …,[object Object]
So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users,[object Object]
A combination of many things …,[object Object]
Assume …,[object Object],Facebook = Viagra ,[object Object]
Now that the hard part is out of the way …,[object Object]
Let’s focus on increasing your user count …,[object Object]
In public: You want to be the alfa male of all social games ...,[object Object],Where the sun doesn’t shine: Implement steps to increase your user count!,[object Object]
FB platform features,[object Object],Luck,[object Object],Incentives,[object Object],Publicity,[object Object],Design,[object Object],Metrics,[object Object]
Utilize all FB Platform features,[object Object],Games can’t be too dependent on any single FB platform feature,[object Object],It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email,[object Object],Some features are better at acquiring users, some are better at retaining users,[object Object]
Incentivize co-operation, sharing,[object Object],Games have to encourage the user to interact with and to engage other users,[object Object],Incentives, incentives, incentives! ,[object Object],[object Object],Ensure that the users are obliged to engage or to reciprocate action,[object Object]
Design,[object Object],Simple UI for UX ,[object Object],[object Object]
K.I.S.S
Backend: No major complicated effort requiredIntegrate non-conditional viral features in the game mechanics,[object Object]
Start tracking early + track everything ,[object Object],Tracking + Metrics = Feedback -> Better decision making,[object Object],Listen to your users. Excellent management of community,[object Object],K factor, Click/Publish ratios, Response rates, ROIs,[object Object]
Publicity + Customer acquisition,[object Object],Old school – PR, blogs, conferences,[object Object],Leverage others: Cross promotion on 6waves, own apps etc,[object Object],Ads on Rockyou, FB etc,[object Object],You will also need luck on your side ,[object Object]
Increase your count with the 6 steps!,[object Object]
But let’s delve …,[object Object],FB platform features,[object Object],Incentives,[object Object]
Those days, games relied on notifications, forced invitations and publish2streams …,[object Object]
Users:,[object Object]
Game developers: ,[object Object]
These days, more emphasis on publish2stream; incentivizing cooperation ...,[object Object]
Game developers:,[object Object],Only major virile option …,[object Object]
So, what’s the most important FB tool you can use to make your game virile on Facebook?,[object Object],Publish2stream,[object Object]
Publish2stream is the mating call,[object Object]
Incentives = Peacocking,[object Object],Peacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.,[object Object]
Publish2Stream,[object Object],Incentives,[object Object]
Make your social games virile!
Users procreate and copulate!,[object Object]
When do you publish2stream?,[object Object],To show and tellleveling up,[object Object],win/loss in battle,[object Object],sending/receiving,[object Object],challenging friends,[object Object],obtaining items,[object Object],finding items,[object Object]
When do you publish2stream?,[object Object],To seek favours, to make requests,[object Object],buildings get constructed faster,[object Object],to grow your farms,[object Object],fertilize crops,[object Object],to fill up clan,[object Object],to fill up homes,[object Object],hiring friends in Hotel,[object Object],survey questions about user,[object Object]
Incentivizing publish2streams,[object Object],Users frequently encouraged to publish2stream,[object Object],		 More publish2streams,[object Object]
Incentivizing publish2streams,[object Object],User 1 Publishes,[object Object],	User 2 clicks, completes action,[object Object],		User 1 gets incentives,[object Object],			User 1 nags User 2 to 			complete action,[object Object]
Incentivizing publish2streams,[object Object],User 1 Publishes ,[object Object],	User 2 clicks , completes action,[object Object],		User 1 + 2 get incentives,[object Object],			Win-win,[object Object]
Publish2streams can have a variety of incentive strategies,[object Object]
Tips to bring out the beast in your game…,[object Object]
Use a cute picture for your stream post. ,[object Object]
Incentivize the small bottom right link to encourage procreation and copulation …,[object Object]
Use “call for mating” headers instead of general boring statements …,[object Object]
Ask yourself, would you rather …..,[object Object],	Get a sign on bonus? ,[object Object],		Save the seal?,[object Object],			Play Tiki resort?,[object Object]
Make your social games virile!
Make your social games virile!
Mating analytics,[object Object],	Track the # of times a pop-up is shown, and a pop-up is published to stream,[object Object],	There are three areas on a stream post users can choose to click (look below),[object Object],		Track the click through rates, and action completed 	for all 3 areas,[object Object],	Determine which one works best!,[object Object]
Variables2track,[object Object],Date or Cohort,[object Object],	Type of stream post,[object Object],		Designs or styles for a/b testing,[object Object],# of pop-ups shown to users (a),[object Object],	# of published pop-ups (b),[object Object],Published/shown ratio = b/a,[object Object],# of clicks from all users for pop-up (c),[object Object],Clicks/published ratio = c/b,[object Object]
Variables2track - contd,[object Object],Click breakdown – Where did users click?,[object Object],[object Object]
2 – Header (e), % of total clicks = e/c
3 – Small link (f), % of total clicks = f/cActions completed,[object Object],[object Object]
2 – Action 2 – h

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