2. 7P’s of
Marketing Vs
7 C’s of
Marketing
7 P’s of
Marketing
Product
Price
Promotion
Place
People
Process
Physical
Evidence
7 C’s of
Marketing
Consumer
Cost
Communication
Convenience
Caring
Co-ordinated
Confirmation
3. The concept of 7 C’s is more customer/consumer driven
replacement of 7 P’s.
• Consumer - Marketer focus more on consumer
Satisfaction. The product is designed and produced
keeping in consideration the requirements of
customers/consumers
• Cost – cost to choose the product, change the product
and cost of not choosing the competitor’s product.
• Communication – Communication that can be used for
proper, timely and accurate communication between
marketer and consumers.
• Convenience – It focus on ease of buying, convenience in
reaching to the store/product and convenience in getting
product information.
