2. INTRODUCTION TO SOCIAL MEDIA
Social Media is the future of communication
internet based tools and platforms for sharing of
information
Makes the transfer of text, photos, audio, video, and
information very quick and easy
Used among general users to Business world
2
3. TYPES OF SOCIAL MEDIA
WIKI’s
FORUM’s
BLOG’s
Social Networking
3
4. WIKI’S
Developed in mid-1990s
To provide collaborative discussions
Allows the user to add in or to erase something via a web
browser
It does not welcome casual visitors
It works on the phenomenon of “multiple collaborations
It promotes democratic use of a website
4
5. ESSENTIAL’S OF WIKI’S
Unique Feature its multiple contributors
A wiki web page may be authored and edited by a
number of people.
Not only may an individual contributor edit their own
work, but also edit the work of others.
Wiki pages are always in the process of being edited.
5
6. APPLICATIONS OF WIKI’S
A wiki can be a great way to plan and manage a project,
from conception to completion.
In the early 2000s, wikis was increasingly adopted in
enterprise as collaborative software
Common uses included project communication, intranets,
and documentation, initially for technical users
6
7. Forums
Forum is a place where people from different
areas of the world could meet and share
experiences and exchange words on different
modes of interests
Internet Forums
1. online places for discussions
2. creating a post, responding on some posts
3. Other Names are Online community or Virtual community
message boards, Discussion groups, Bulletin Boards and
web forums
7
8. BASIC RULES FOR JOINING ANY FORUM
Follow certain online rules- netiquettes
user id and a password required
Presence of a moderator
8
9. ADVANTAGES & DISADVANTAGES OF FORUMS
Text-based
No physical cues
Information overload
Threads
Time lag
Inefficient
• Flexibility
• Leveling
• Documented
• Encourages reflection
• Relevance
9
10. SOCIAL NETWORKS
Sites where people connect and communicate with
other people by posting comments, information,
images, messages, etc
Its a network of social interactions and helps to
exploit business
The Social networks can be small or large.
10
11. 7 MAJOR CATEGORIES OF SOCIAL NETWORKING
1. Social Connections
2. Multimedia Sharing
3. Professional
4. Informational
5. Educational
6. Hobbies
7. Academic
11
12. SIGNIFICANT ADVANTAGES OF SOCIAL MEDIA
In business it creates cost effective strategies
and campaigns
It has a power to attract people to your website, blog,
articles, etc
It enables people to meet at a single point global wise
and share their views
Social media marketing could always be a fun and
creative method of doing business
12
13. Mag-nify our existing social
behav-iors.
Social media users tend to have
larger social cir-cles and more
close social ties than non-users
Research
The research sug-gests that
social media can cat-alyze close,
sup-portive, civi-cally engaged
relationships.
Negative impacts on Students
Negative impacts on Common
People
Positives Negatives
EFFECTS OF SOCIAL MEDIA ON SOCIETY
13
14. CONCLUSION
1. Social media is very fast growing medium in all over the
world got a huge attention of individuals & businesses.
2. In near future further evolution of how to produce and
consume marketing messages Is expected to be seen
3. People are more focused towards social media & giving less
time to mass media
4. Becoming the best place for customer services
5. Portable devices are also increasing the integration of mass &
social media
6. Have room to grow and rectify along with rectifying negative
impacts to make a it a more useful tool
14
