2. Table of Contents
1. Introduction
2. Understanding the concepts
2.1 Media
2.2 Education
2.3 Media Education
2.4 Formal/ Institutional Education
3. Objective of the Study
4. Impact of Media on Education
4.1 Negative impact of Media on Education
4.2 Positive impact of Media on Education
4.2.1 Impact of Print media in Education
4.2.2 Impact of Radio in Education
4.2.3 Impact of Television in Education
4.2.4 Impact of Internet in Education
4.2.5 Impact of Mobile Devices in Education
5. Methodology
6. Data Analysis and findings
7. Conclusion
Bibliography

3. 1. Introduction
Marshall McLuhan said, “Anyone who tries to make a
distinction between education and entertainment doesn't
know the first thing about either”.
Education and Media are integral part of learning. They
form a person and transform society.
These are questions that linger in our minds.
Why has the world changed drastically? Is Education and
Media having positive or negative impact in our society?
These are questions that linger in our minds.

4. 2. Understanding the concepts
2.1 Media
2.2 Education
2.3 Media Education
2.4 Formal/ Institutional Education

5. 2.1 Media
Media is a means of mass communication.
The word media comes from the Latin plural of medium.
According to McLuhan “media are extensions of some human
faculty-psychic or physical. The wheel is an extension of the
foot, the book is an extension of the eye, clothing, an extension
of the skin and electric circuitry is an extension of the central
nervous system". Marshall McLuhan and Quentin Fiore.
(2001). The Medium is The Massage. USA: Gingko Press,
Inc., p 26, 31-40.

6. 2.2 Education
M.K Gandhi said, “By education, I mean an all-round
drawing out of the best in the Child and man‟s body,
mind and spirit.”
The word „Education‟ has its origin from the Latin term
„Educatum‟ , „Educare‟ and „Educere‟ which means the
act of teaching or training, to bring up or to raise and to
lead forth or to come out respectively.
Education is the formation for an
individual to understand and perceive
things in a deeper way.

7. 2.3 Media Education
Malcolm X, an African-American Muslim minister and a
human rights activist said, “The media is the most powerful
entity on earth. They have the power to make the innocent
guilty and to make the guilty innocent, and that's power.
Because they control the minds of the masses”.
Media education is the process through which individuals
become media literate - able to critically understand the
nature, techniques and impacts of media messages and
productions.
Media used for education purpose is called educational
media or academic communication

8. 2.4 Formal/ Institutional Education
Socrates, a classical Greek philosopher and founder of
Western Philosophy said, “Education means the
bringing out of the ideas of universal validity which are
latent in the mind of every man”.
Formal or Institutional Education is the act or a
systematic process to inform and educate a person
especially at a school, academy, college, institute or
university.

9. Objectives of the Study
To know and avoid the negative impact of media on
education and transform or change them into positive
impact so that media can inform, educate, entertain and
persuade people in a more responsible manner.

10. 4. Impact of Media on Education
Media is gift given to humanity
Media has enhanced education and education has
improved media.
There are two major approaches to using media and
technology in schools. First, students can learn “from”
media and technology, and second, they can learn “with”
media and technology.
What is the role of Media on education? Why people
admire at media while others curse at media?

11. The positive and Negative impact of Media on
Education
Pope Francis said, “The digital world can be an
environment rich in humanity; a network not of wires
but of people. This is something truly good, a gift
from God.”
There is a Facebook page titled “I was born
INTELLIGENT but FACEBOOK ruined Me”.

12. 4.1. Negative impact of Media on Education
Purpose: Willie Hugh Nelson, an American country music singersongwriter said, “Once you replace negative thoughts with
positive ones, you'll start having positive results”.
I.
II.
III.
IV.
V.
VI.
Media makes student dull and lazy
No in-depth learning and proper research
Descartes said, “I think therefore, I am”
Teachers/ students have become duplicators of Wikipedia
Media encourages mass learning without quality learning.
Students no longer believe in the notion of ‘Guru deva’ or
master-disciple, or teacher-student relationship because media
has become their guru, master and teacher.
VII. Media poisons the learners with various unethical or indecent
contents in print or video forms.
VIII. There is a connection between excessive Internet use and
depression, drug abuse, isolation, and suicide.

13. 4.2. Positive impact of Media on Education
According to Manali Oak author of “Positive Effects of
the Media”, “the media gives people a way to connect
with one another through news updates or even social
networking. Many people wakes up in the morning
grabs the newspaper, computer, or flips on the
television to educate themselves on the worldly
happenings of that day”.
Media educates the people on social problems like Aids,
dowry, sati, female foeticide, polio and other areas. The
positive impact of media on education can be studied
according to the types of media like print, radio,
television, computers, internet, mobiles and others.

14. 4.2.1 Impact of Print media in Education
Fr. Francis Arackal said, “Newspapers are common man’s
university”.
It is the oldest media forms that include books, newspapers,
magazines, journals, newsletters, and other printed
material.
Example could be The Hindu Education Plus, Times School,
Deccan Herald Education.
Print Media gives guidance to learners like
‘Don’t be a bookworm!’ (Thiranjala Weerasinghe)

15. 4.2.2. Impact of Radio in Education
Radio is a powerful mass medium used in education for
disseminating information, imparting instruction and
giving entertainment.
Radio has the power to bring the world to the classroom,
and programme could be presented as textbooks on the
air.
For example Gyan Vani is an educational FM radio
station in several cities of India.

16. 4.2.3 Impact of Television in Education
Television can be a powerful teacher.
Television programme stimulate visits to the zoo,
libraries, bookstores, museums and other active
recreational settings, and educational videos can
certainly serve as powerful teaching devices.

17. 4.2.4 Impact of Internet in Education
The Internet has a significant potential for providing
children and youth with access to educational
information, and can be compared with a huge home
library.
Regardless of gender, race, age, geographic location,
language or any disability, internet gives an equal
chance to all to progress in the field of education

18. 4.2.5 Impact of Mobile Devices in Education
The advent of mobile devices have changed the learning
methods of students. Students store all their notes in
mobiles and study from it because it’s easy and
convenient.
The Hindu Education Plus writes that students and
researches can effectively use mobile services to get
accurate data, clarify the data and make thesis more
credible.

19. 5. Methodology
The research methodology that I have adopted for this
seminar constitutes the Quantitative and Descriptive
research methods. In quantitative method I have given
questionnaires to primary, High school, PUC, college
and postgraduate students, to teaching staff and to
principals. Depending on the data collected, percentage
is taken. Through the descriptive method I tried to
exhaust my “What” questions by asking to different
people about impact of media on education.

20. 6. Data Analysis and findings
70 questionnaires were given out
Primary/High school
PUC
College
PG
Staff
Principal
=13
=13
=13
=13
=13
=5
Received back from respondents=63
(the data is collected only from Bangalore city, so it
doesn’t represent all sections of society like rural areas)

21. 6. Data Analysis and findings
Do media play an important role in Education?
01%
Yes
No
No Answers
99%

22. What form of Media is more useful for you in
Education?
50%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
8%
12%
10%
4%
6%
8%
2%

23. What form of media have greater reach with respect to
education
5
25
20
Print
Radio
TV
Internet
All the above
20
30

24. Do you think media education requires the use of popular
culture materials within the classroom (e.g. recent
movies, magazines, TV shows)?
10
9
8
7
6
5
4
3
2
1
0
10
8
6
6
6
3
Yes
No
No Answer

25. Should media organizations (broadcasters, cable
companies, government agencies, and commercial
marketers) be involved in supporting media education
projects?
100
0
Yes
No
No Answers

26. Do Social Media like
Facebook, Twitter, Orkut, LinkedIn, MEETi
n, WAYN etc. help in Education?
8
7
6
5
4
3
2
1
0
8
6
5
5
3
2
Yes
No
No Answer

27. Media in formal Education is mostly used by people
between age group ofles
0
5
15
30
4-14 years
15-18 years
19-25 years
26-45 years
50
46 above years

28. Media in Education is mostly used by people in
60
35
40
20
45
0
20
0
Rural areas
Urban areas
Metropolitan
cities
All the above

29. 7. Conclusion
Nelson Mandela said, “Education is the most powerful
weapon which you can use to change the world.”
Media has impact on different stages of formal and
informal education whether it might be primary
school, technical institutions or in research. The choice
of media has a significant bearing on quality of
education and distance education.
Media is a gift to education which in turn is a blessing
to humanity.

30. Bibliography
Books
Syed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd.
Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd.
McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc.
Articles
Reeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of
Georgia.
Weerasinghe, Thiranjala. (2009). “Don‟t be a bookworm”. Bangalore: Deccan Herald Education.
Internet
http://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014).
http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014).
http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god
(accessed on 2/2/2014).
http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on
2/2/2014).
http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed
on 2/2/2014).
http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-ofeducation.html (accessed on 4/2/2014).
http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014).
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014).
http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).