Britannia Industries Limited ..D presentation on operation strategy

1. BRITANNIA

2. Purva Mane - 31
Sneha Nair - 40
Nikita Kamble-

3. Flow of Content
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History & Overview
Product & Launches
Management Team
Good Criteria of Company Layout
Manufacturing Plants
Machine Layout
Unique Features
Operation Process
Manufacturing Process
Total Quality management
Conclusion
References

4. VISION
To dominate the food and beverage market
in India with a distinctive range of “Tasty
Yet Healthy” Britannia brands.
MISSION
To dominate the food and beverage
market in India through a profitable
range of “Tasty yet Healthy” products
by making every Indian a Britannia
consumer. “We want to be part of our
consumer- at home, out of home, a
natural part of his life”.

5. GOAL
To provide consumers the highest standards of food
safety and ensure hygiene in new diversified food
category.

6. HISTORY & OVERVIEW
 The company was established in 1892, with an investment of
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Rs.295.
Initially, a biscuit company was started in a nondescript house
in Calcutta (now Kolkata)
Chairman: Nusli Wadia.
1921- Imported machinery introduced; Britannia becomes the
first company East of the Suez to use gas ovens.
1939 - 44 Sales rise exponentially to Rs.16,27,202 in 1939
During 1944 sales ramp up by more than eight times to reach
Rs.1.36 crore
1975 –Britannia Biscuit Co. takes over biscuit distribution from
parry’s
1979- Re-christened Britannia Industries Ltd. (BIL).
1983- Sales cross Rs.100 crore
1989- The Executive Office relocated to Bangalore
1992- BIL celebrates its Platinum Jubilee

7. History continue…
 1994- Volumes cross 1,00,000 tons of biscuits
 1997- Re-birth - new corporate identity 'Eat Healthy, Think
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Better' leads to new mission: 'Make every third Indian a
Britannia consumer'
BIL enters the dairy products market
1999- "Britannia Khao World Cup Jao" - a major success!
Profit up by 37%
2000- Forbes Global Ranking - Britannia among Top 300
small companies
2001- BIL ranked one of India's biggest brands. Britannia
Lagaan Match: India's most successful promotional activity of
the year Maska Chaska: India's most successful FMCG launch
2002 BIL launches joint venture with Fonterra, the world's
second largest dairy company. Economic Times ranks BIL
India's 2nd Most Trusted Brand
2003 'Treat Duet'- most successful launch of the year.

8.  2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular
chant! The new plant in Uttaranchal, commissioned ahead of schedule.
 2006 Britannia re-launched Nutri Choice Hi-Fibre Digestive biscuits in an
international large sized biscuit pack.
 2007 Britannia industries formed a joint venture with the Khimji Ramdas
Group
 Britannia Nutri Choice Sugar Out range introduced "No Added Sugar”
 2008 Britannia Nutri Choice 5 Grain biscuits launched & promised
consumer "Bhook Bhagao, Kuch Healthy Khao“
 2009- Britannia takes full control of Daily Bread.
 2010- Britannia was presented the Master Brand 2010 Award by CMO
Council in November 2010.
 2011- Britannia received the Most Respected Company Award 2011 from
Businessworld.
 2012- Britannia won Global award given out by 'World Quality Congress' at
their award ceremony at Mumbai held on 22nd and 23rd November 2012.
 2013- On the 17th January 2013, Britannia Industries Ltd, Kolkata was
selected the winner of the GOLDEN PEACOCK NATIONAL QUALITY

9. Products & Launches
• 1986- Good-day
• 1989- Circuit and pure Magic
• 1990- Eliachi Cream , Petit Beure, Milk
• 1991-Bikkis and Fruit Bread.
• 1992- Little Heart
• 1993- Fifty-Fifty
• 1994- Bakers Choice, Thinlite
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1995- Pure Magic
• 1996 – Marie Gold
• 1997-Jim Jam, tiger, Chekkers
• 1999- Flavored Milk Brand “Zip-Sip”

10. OUR TARGET PRODUCT

11. Management Team

12. GOOD CRITERIA OF COMPANY
LAYOUT
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Maximum flexibility
Maximum co-ordination
Maximum use of volume
Maximum visibility
Maximum accessibility
Minimum distance
Minimum handling
Minimum discomfort
Maximum security
Inherent safety
Efficient process flow
Identification

13. MANUFACTURING PLANTS
 Mumbai
 Kolkata
 Delhi
 Chennai
 Uttarakhand
 Bihar
 Orissa
 Gujarat

14. MACHINE LAYOUT
 H-LAYOUT: Mixing and packing at the ends
 Production flow is smooth
 Pre -Mixing can be done on the same floor
 No bends hence less maintenance of deg conveyors 90
 Less wastages

16.  L-LAYOUT: Bends and combination bends required
 Pre - Mixing to be located on the first floor
 Maintenances cost a bit
 Best suited for area with Less space length wise

18. Manufacturing units year production
Year
Production Tonnes
2009
167750
2010
202567
2011
362000
2012
425000

19. Unique features of Britannia
 Integrity
 Team Orientation
 People Development
Customer Orientation
 Quality Orientation
 Drive for Results
System and Process Orientation
Communication

20. Operations Process
 IMPORTED PRODUCTS
For example import of Palm oil
Crude palm oil comes from
Indonesia & Malaysia
Shipped to Kandla Port
Trader supply refined Palm
Oil to Britannia

21. Supply Chain
 DOMESTIC PRODUCTS
Material
Manufacturer
Distributor
Funds
Info
Retailer
Customer

22. Manufacturing Process
 Consist of following steps
1. Mixing
2. Molding
3. Baking
4. Cooling
5. Packaging

23. Total Quality Management
The Principles of Process Control
 Aims and administration
 Establishment of standards
 Process standards document
 Records of times and speeds
 Calibration of measuring instruments
 Communication-The key to successful production is team
work.
 Quality Standards
 Information technology
 Environment & Safety

24. Conclusion:
Sunil k Alakh former CEO of Britannia said that –
“ we will look at only those areas where we will be no.1 or 2”
 We consider our widespread distribution network, wide range of
products,
superior technology, world class factories, R&D department as our
strengths.
 we also know our weakness that is high over head cost and market
competition

25. Our bakery products delivers superior value to urban
Indian consumers by making bakery and confectionary
products of international standards.
 Packaging at a competitive cost for the first time in
India.
 Ours will be India`s first national bakery brand,
synonymous with European quality bakery products,
produced in state-of-the-art, hygienic & HACCP certified
production facilities.
 Our factory operates with new age imported bakery
and kitchen equipment.

26. The need for hour is to become low cost
producer w/o compromising on quality of our
product this will help us to get the cutting edge in
market.
 We are doing this by installing modern process
equipments, focusing on quality & total
productivity, developments of new products n
processes.
This will help us in consolidating our position as a
vibrant and stronger player in core bakery

27. References
Webliography
• http://www.britannia.co.in/brandstories_goodda
y.htm
• www.youtube.com
• http://www.britannia.co.in/ModernFoodProcessingNovemb
er2010.pdf
• http://www.docstoc.com/docs/68917572/Britannia-BiscuitTechnology