People centered design for Artificial Intelligence. Presentation for "AI and Machine Learning World', London Tech Week 2017.

1. Designing AI For Humans
AI and Machine Learning World
Samantha Starmer
15 June, 2017

2. Samantha Starmer – AI and Machine Learning World
WHO AM I?
15/6/2017 2
Formerly VP Global
Digital Experiences,
Ralph Lauren
Also Razorfish, REI,
Microsoft, Amazon
I’m passionate about
creating GREAT
customer experiences,
regardless of screen or
device; online or offline.

3. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
3
http://vodzilla.co/wp-content/uploads/2016/09/westworld-brynner.jpg

4. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
4
Image: http://i.lv3.hbo.com/assets/images/series/westworld/episodes/media-blast/160819-westworld-s1-blast-07-1280.jpg
Tim Urban essay: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

5. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
5
https://www.pinterest.com/alexsandranina/os-jetsons

6. Samantha Starmer - AI and Machine Learning World15/6/2017
IS THIS AI?
6
http://worldversus.com/img/terminator.jpg

7. Samantha Starmer - AI and Machine Learning World15/6/2017 7
https://en.wikipedia.org/wiki/HAL_9000
HAL, IS THIS AI?

8. Samantha Starmer - AI and Machine Learning World15/6/2017
BETTER?
8
“Artificial intelligence is the branch of computer
science concerned with making computers
behave like humans”
“The theory and development of computer
systems able to perform tasks that normally
require human intelligence.”
“Artificial intelligence (AI) is intelligence
exhibited by machines.”
http://www.webopedia.com/TERM/A/artificial_intelligence.html
https://en.wikipedia.org/wiki/Artificial_intelligence
http://www.merriam-webster.com/dictionary/artificial%20intelligence
https://en.oxforddictionaries.com/definition/artificial_intelligence
“1: a branch of computer science dealing with the
simulation of intelligent behavior in computers
2: the capability of a machine to imitate intelligent
human behavior”

9. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE BE SCARED?
9
Text: http://www2.itif.org
Image: http://www2.itif.org/2016-myths-full.jpg
“When it comes to artificial intelligence,
myths are spreading faster than the
technology itself is advancing. Left
unchecked, these myths could inspire
fears that undermine the technology’s
progress, which would be to the detriment
of economic growth and social progress.”
- Information Technology & Innovation
Foundation

10. Samantha Starmer - AI and Machine Learning World15/6/2017
HELP THE HUMAN
10
Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://www.bbc.com/news/technology-35810133
“…cognitive systems such as IBM Watson are specifically designed to augment human intelligence, and to
work side-by-side with human experts as tools for enhanced decision-making.”
- Christopher A. Padilla, IBM

11. Samantha Starmer - AI and Machine Learning World15/6/2017
PLEASE HELP THE HUMAN!
11
“The sheer volume of data being generated by the world is creating a form of cognitive overload for
professionals and consumers alike, and [AI] systems excel at harnessing and making that data useful.”
- Christopher A. Padilla, IBM
Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://raconteur.net/public/img/articles/2012/06/Computers-are-smarter-than-lawyers-2-760x428.jpg

12. Samantha Starmer - AI and Machine Learning World15/6/2017
(WE’RE USED TO IT)
12
“In this new world of cognitive computing, humans and machines work better together than
individually…every transformative tool that humans have created — from the wheel to the steam engine or
the microprocessor — has augmented human capabilities.”
- Christopher A. Padilla, IBM Text: http://www.forbes.com/sites/ibm/2016/08/15/beyond-ai-human-machine-collaboration-for-the-advancement-of-humankind
Image: http://the100.ru/images/inventors/id1633/koleso-inventors-474.jpg

13. Samantha Starmer - AI and Machine Learning World15/6/2017
“I think in five to 10 years people
will still be using phones, but it will
be a much more connected world
where we’re doing a lot of talking to
devices and machines and [they
are doing] a lot of background
fulfilling of chores and tasks so that
our clients can really live their
lives.”
- TaskRabbit CEO
Stacy Brown-Philpot
Text: http://www.theverge.com/a/verge-2021/stacy-brown-philpot-taskrabbit-ceo-interview-ai-gig-economy
Image: https://www.gsb.stanford.edu/sites/gsb/files/photo-oss-philpot-stacy.jpg
13
THE FUTURE IS COMING

14. Samantha Starmer - AI and Machine Learning World15/6/2017
THE FUTURE IS HERE
14
http://www.nytimes.com/2016/10/26/us/pentagon-artificial-intelligence-terminator.html?
“Almost unnoticed outside defense circles, the Pentagon has put artificial intelligence at the center of its
strategy to maintain the United States’ position as the world’s dominant military power… FOCUS detects
(green) & tracks (purple) multiple people in complex environments during flight.”
- The Pentagon’s ‘Terminator Conundrum’: Robots That Could Kill on Their Own, The New York Times

15. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE CARE?
15
Text: http://www.huffingtonpost.com/entry/ai-powered-customer-service-needs-the-human-touch_us_58b88046e4b0ffd61787bd3d
Image: https://www.forrester.com/report/TechRadar+Artificial+Intelligence+Technologies+Q1+2017/-/E-RES129161?utm_source=blog&utm_campaign=research_social&utm_content=research_curran
“Today, 38% of enterprises are already
using artificial intelligence (AI), growing
to 62% by 2018. Forrester is predicting a
300% increase in AI investments in 2017
compared to 2016 and IDC believes AI
will be a $47 billion market by 2020
By 2025 while 16% of US jobs will be
replaced, the equivalent of 9% jobs will
be created. These new jobs will include
robot monitoring professionals, data
scientists, automation specialists, and
content curators.”

16. Samantha Starmer - AI and Machine Learning World15/6/2017
SHOULD WE CARE?
16
Text: http://fortune.com/ai-artificial-intelligence-deep-machine-learning , https://www.youtube.com/watch?v=21EiKfQYZXc
Image: https://spark-summit.org/2016/wp-content/uploads/sites/12/2016/04/Andrew-Ng.jpg
“AI is the new electricity,…it transformed industries:
agriculture, transportation, communication,
manufacturing. I think we are now in that phase where
AI technology has advanced to the point where we
see a clear path for it to transform multiple industries.”
“In the past a lot of S&P 500 CEOs wished they had
started thinking sooner than they did about their
Internet strategy. I think five years from now there will
be a number of S&P 500 CEOs that will wish they’d
started thinking earlier about their AI strategy…“
- Andrew Ng, Chief scientist at Baidu Research

17. Samantha Starmer - AI and Machine Learning World15/6/2017
AND WHAT ABOUT AI FOR US?
17
Text: http://blogs.gartner.com/michael_maoz/2016/12/21/ai-without-empathy-leaves-the-enterprise-with-artificial-indifference
Image: http://www.masantefacile.com/le-mag-japon-ours-robot-costaud-deplacer-patients-invalides.php
“More costs could be taken
out, more products could be
sold, more customers could
be made happy, with a
minimum of AI and a
maximum of common sense
and excellent focus on end-
to-end process design…AI
and empathetic process
design are a great pair.”
– Michael Moaz, Gartner
AI without Empathy Leaves
the Enterprise with Artificial
Indifference

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FOUR YEARS AGO I SAID…

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“DIGITAL & PHYSICAL ARE
COLLIDING…”

20. Samantha Starmer - AI and Machine Learning World15/6/2017
WELL, THE COLLISION HAS HAPPENED
20

21. Samantha Starmer - AI and Machine Learning World15/6/2017
OH SH*T
8 21
https://twitter.com/elonmusk/status/558682281619906561
Referencing: Tim Urban; http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

22. Samantha Starmer - AI and Machine Learning World15/6/2017
NOW WHAT?
22

23. Samantha Starmer - AI and Machine Learning World15/6/2017
8 PILLARS FOR DESIGNING FOR HUMANS
1. FOCUS ON HUMANS
2. GO BEYOND GIMMICKS
3. THINK ABOUT SERVICES
4. GET OFF YOUR BUTT
5. TELL THE STORY
6. DON’T FORGET ETHICS
7. STAY FLEXIBLE
8. REMEMBER THE BIG PICTURE
23

24. Samantha Starmer - AI and Machine Learning World15/6/2017 24
1. FOCUS ON HUMANS
“You've got to start with the customer experience and work back toward the technology - not
the other way around.” – Steve Jobs
http://www.todayifoundout.com/wp-content/uploads/2014/11/crowd.jpg

25. Samantha Starmer - AI and Machine Learning World15/6/2017 8
WHAT CAN AI DO FOR US?
25
http://www.oxml.co.uk/publications/2016-Assael_Shillingford_LipNet.pdf
Image: http://factor-tech.com/robotics/24758-artificial-intelligence-is-now-being-used-to-read-peoples-lips
The University of Oxford with funding from Alphabet’s DeepMind has developed the AI system LipNet. It
watches video of a person speaking and matches text to the movement of their mouth. Humans had an
average error rate of 47.7%, while the AI’s was just 6.6%. Plus, it continually learns and improves.

26. Samantha Starmer - AI and Machine Learning World15/6/2017
LEVERAGE AI FOR HUMANS
26
“The cameras on the
headset send images to the
pocket computer where
machine learning algorithms
translate the information
into real time audible
descriptions. From
navigating to reading texts
and recognizing faces,
Horus gets smarter with
use.”
- Springwise
Text: https://www.springwise.com/wearable-reads-navigates-recognizes-faces-blind-people
Image: https://horus.tech/?l=en_us

27. Samantha Starmer - AI and Machine Learning World15/6/2017
IS IT AUTOMATION?
27
Image: http://www.innovationtoronto.com/wp-content/uploads/2016/01/Robot-Integration.jpg
Text: http://www.businessinsider.com/stephen-hawking-ai-automation-middle-class-jobs-most-dangerous-moment-humanity-2016-12
"The automation of factories has already decimated jobs in traditional manufacturing, and the rise of
artificial intelligence is likely to extend this job destruction deep into the middle classes, with only the most
caring, creative or supervisory roles remaining.” - Stephen Hawking

28. Samantha Starmer - AI and Machine Learning World15/6/2017
OR AUGMENTATION?
28
Image: hhttp://www.inkjetforumindia.com/admin/uploads/1414757130-Baxter2%2072%20dpi.jpg
Text: http://blogs.wsj.com/cio/2016/01/07/automation-is-so-yesterday
“But many human jobs will persist
because smart leaders will realize
that augmentation—combining
smart humans with smart
machines—is a better strategy
than automation. Organizations
that care about innovation, agile
response to change, and high-
quality customer service will
realize the value that humans
bring to such essential attributes
of contemporary business.”
- Thomas H. Davenport, The Wall
Street Journal

29. Samantha Starmer - AI and Machine Learning World15/6/2017
2. GO BEYOND GIMMICKS
29
https://www.theguardian.com/travel/2015/aug/14/japan-henn-na-hotel-staffed-by-robots
“At 3pm the velociraptor jerks to life and says, in an American accent, “Welcome to the Henn-na hotel. If
you want to check in, press one.” I start tapping the screen but the man in black appears again and asks
for my passport, leaving the robot to fall into a state of inertia. How disappointing.”
- Monisha Rajesh, The Guardian

30. Samantha Starmer - AI and Machine Learning World15/6/2017
BETTER?
30
Text: https://techcrunch.com/2014/08/13/starwood-introduces-robotic-butlers-at-aloft-hotel-in-palo-alto/
Image: https://www.wired.com/2014/08/meet-the-company-designing-robot-bellhops-for-hotels/,
“The robotic butlers, built by Savioke, are able to perform tasks in the front of the house and the back of
the house, as well as navigate around guests and use elevators…The Botlrs [deliver] amenities to guest
rooms in lieu of actual humans, ‘freeing up existing talent’s time and allowing them to create a more
personalized experience for guests.’”
- Techcrunch

31. Samantha Starmer - AI and Machine Learning World15/6/2017
SIMPLE BUT USEFUL
31
Ava: https://www.yahoo.com/tech/foodie-startup-uses-ai-image-204013320.html
“We’re using artificial intelligence to assist nutritionists in estimating calories as well as making
recommendations, factoring in historical eating habits, diet patterns, location and behavioral analysis against
a database of roughly 50,000 meals.” - Healthy Eating Start up AVA

32. Samantha Starmer - AI and Machine Learning World15/6/2017
PROCESS IMPROVEMENTS
32
Image:& Text: http://www.theverge.com/2016/10/24/13379466/ai-judge-european-human-rights-court-prediction
More detail: https://peerj.com/articles/cs-93/#p-49
An AI program is capable of predicting the outcome of human rights trials with 79 percent accuracy. Its
creators stress that they don’t think AI will be able to replace human judgment, but could be useful in
prioritizing court cases.

33. Samantha Starmer - AI and Machine Learning World15/6/2017
3. THINK ABOUT SERVICES
33
Image:& Text: http://www.theverge.com/2016/10/24/13379466/ai-judge-european-human-rights-court-prediction
“We are working hard to build a service that everyone, everywhere can use, whether they are a person, a
company, a president or an organisation working for change." - Mark Zuckerberg

34. Samantha Starmer - AI and Machine Learning World15/6/2017
https://www.bostoninteractive.com/blog/marketing/i-see-what-youre-saying-introduction-visual-listening
34
VISUAL LISTENING FOR ENTERPRISES
“Tools can actually scan
the billions of photos
online and detect when
and where your logo
appears. [It] far surpasses
social listening because
the tool doesn’t require the
customer to explicitly
mention your brand - they
just need to snap a photo
of it.”
- Boston Interactive and
software Ditto

35. Samantha Starmer - AI and Machine Learning World15/6/2017
Image: https://chatbotsmagazine.com/shopping-in-messengers-may-2016
Text: http://www.topbots.com/project/hm-kik-bot-review/
35
PROVIDING HELP FOR END
CONSUMERS
“Whether consumers
are looking for outfit
inspiration or are
debating trying out a
new style, they can
browse potential options
by chatting with H&M on
Kik as if they had a
personal stylist at their
fingertips.”
- Chatbots Magazine

36. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: https://www.springwise.com/chinese-chatbot-uses-ai-provide-medical-diagnosis; http://research.baidu.com/baidus-melody-ai-powered-conversational-bot-doctors-patients/
Image: http://venturebeat.com/2016/10/11/baidu-launches-medical-assistant-chatbot-to-help-doctors-collect-patient-information
36
EASING INTERACTIONS FOR CITIZENS
“With Melody, our goal is to provide
patients with an online experience that is
close to a human conversation. We believe
this natural type of interaction will help
patients feel more comfortable with their
doctors and result in a more beneficial
patient-doctor relationship.
As Melody has more conversations, it will
also learn and keep getting better…This is
just the start of a much larger, AI-driven
transformation of the healthcare industry.”
- Baidu Research

37. Samantha Starmer - AI and Machine Learning World15/6/2017
OR JUST PROVIDING ENTERTAINMENT
37
“Alexa, put on your red shoes and dance with me.” http://rollingstoneaus.com/assets/Uploads/1401x788-GettyImages-72942358.jpg

38. Samantha Starmer - AI and Machine Learning World15/6/2017
4. GET OFF YOUR BUTT
38
http://www.flickr.com/photos/xian/3763798434

39. Samantha Starmer - AI and Machine Learning World15/6/2017
http://www.digitaltrends.com/home/samsung-family-hub-refrigerator-hands-on
39
HOW DO YOU USE YOUR FRIDGE?

40. Samantha Starmer - AI and Machine Learning World15/6/2017
http://cdn3.vox-cdn.com/assets/4517975/Google_Self-Driving_Prototype__1_.jpg
40
WHAT DO YOU NEED FROM TRANSPORTATION?

41. Samantha Starmer - AI and Machine Learning World15/6/2017
https://www.kickstarter.com/projects/1450781303/bonjour-smart-alarm-clock-with-artificial-intellig, https://www.getvi.com, https://www.linkedin.com/pulse/partnership-future-how-humans-ai-can-work-together-solve-nadella, http://www.cataliahealth.com/how-it-works, http://www.bernie.ai, http://www.neimanmarcus.com/NM/SnapFindShop
41
WHAT CAN IMPROVE MY DAY TO DAY?

42. Samantha Starmer - AI and Machine Learning World15/6/2017
5. TELL THE STORY
41

43. Samantha Starmer - AI and Machine Learning World15/6/2017
CLOSE YOUR EYES…
43

44. Samantha Starmer - AI and Machine Learning World15/6/2017
It is Tuesday morning. You have been awakened by an alarm that you don't have to set. It has learned that you like to
do a hard workout once a week and gauges via your calendar, your REM output and the absence of a wine fueled
dinner out last night that today is a good day. You are awakened a few minutes earlier than usual with a brand new
song that meets your favorite hard work out tempo to get you in the mood. Your coffee and protein shake have been
made and are waiting for you.
Your outfit for the day of work is at the front of your closet (think hointer robots vs. a personal anthropomorphic robot
since I personally still think they are creepy), selected because you have a meeting with your bosses boss that day.
Your closet has learned that n these meetings you want to impress and need to feel confident.
While you are sweating in the gym (skipping the trainer today since your connected gym clothes know when you are
working out in your target zone and with proper form), it has started to rain, so your gym shirt buzzes to end your
workout a bit early because the commute will be a nightmare. Hence your Via has been ordered a few minutes early,
already routed to your bosses bosses building vs. your usual space.
Ah, sounds nice, right? And that's just the first 2 hours of your day.
44
IMAGINE…

45. Samantha Starmer - AI and Machine Learning World15/6/2017 45
“Trying to prognosticate is a very dangerous business. It’s good for people who are on the speaking circuit,
but there isn’t any evidence that anyone is any good at it.”
- Astro Teller, Google Alphabet’s Innovation Lab Text: http://www.theverge.com/a/verge-2021/google-x-astro-teller-interview-drones-innovation
Image: http://www.reddirtreport.com/sites/default/files/articles/2016/10/images/CrystalBall2.jpg
(CAVEAT)

46. Samantha Starmer - AI and Machine Learning World15/6/2017
MAP THE TOUCHPOINTS & JOURNEY
46
Work from Allan Kempson for REI & Ralph Lauren

47. Samantha Starmer - AI and Machine Learning World15/6/2017
VISUAL IS HELPFUL
47

48. Samantha Starmer - AI and Machine Learning World15/6/2017
TRY CO-CREATION
48

49. Samantha Starmer - AI and Machine Learning World15/6/2017
6. DON’T FORGET ETHICS
49
http://www.auburn.edu/~vestmon/robotics.htmll, https://www.linkedin.com/pulse/partnership-future-how-humans-ai-can-work-together-solve-nadella
http://www.nytimes.com/2016/11/02/technology/new-research-center-to-explore-ethics-of-artificial-intelligence.html
https://www.whitehouse.gov/sites/default/files/whitehouse_files/microsites/ostp/NSTC/preparing_for_the_future_of_ai.pdf
“First, robots should never harm a human being through action
or inaction. Second, they must obey human orders. Third, they
must protect themselves. Each law cannot conflict with the
other.” - Isaac Asimov’s Three Laws of Robotics
“The [Carnegie Mellon] ethics center, called the K&L
Gates Endowment for Ethics and Computational
Technologies, is being established at a time of growing
international concern about the impact of A.I.
technologies.”
- The New York Times
“In September…Amazon, Facebook, Google, IBM and
Microsoft created a partnership to help establish ethical
guidelines for the design and deployment of A.I. systems.”
- The New York Times
“Recommendation 1: Private and public institutions are encouraged to examine whether and how they can responsibly
leverage AI and machine learning in ways that will benefit society.”
- Executive Office of the United States President, National Science and Technology Council Committee on Technology
“A.I. must maximize efficiencies without destroying the dignity of people: It should preserve
cultural commitments, empowering diversity. We need broader, deeper, and more diverse
engagement of populations in the design of these systems. The tech industry should not
dictate the values and virtues of this future.”
- Satya Nadella, Microsoft CEO
“What we’d like to see is a trusted third party,
perhaps a regulatory or supervisory body, that
would have the power to scrutinise and audit
algorithms, so they could go in and see whether the
system is actually transparent and fair.”
- Research team at the Alan Turing Institute in
London and the University of Oxford via The
Guardian

50. Samantha Starmer - AI and Machine Learning World15/6/2017
AI LEARNS FROM US
50
Image: https://www.wnyc.org/story/deep-learning-racism, https://www.theguardian.com/technology/2016/mar/24/tay-microsofts-ai-chatbot-gets-a-crash-course-in-racism-from-twitter
Text: https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals
“A lot of people are saying this is showing that AI is prejudiced. No. This is showing we’re prejudiced and
that AI is learning it.” - Joanna Bryson, University of Bath

51. Samantha Starmer - AI and Machine Learning World15/6/2017
WATCHES US…
51
Image: http://vignette1.wikia.nocookie.net/villains/images/6/62/Big-brother-poster1.jpg/revision/latest?cb=20151204074018,
http://ichef.bbci.co.uk/wwfeatures/wm/live/1600_900/images/live/p0/4w/43/p04w43qv.jpg via Getty Images
Text: http://www.bbc.com/future/story/20170307-the-ethical-challenge-facing-artificial-intelligence
“Using sensor data to track how individuals live their values would provide insights that could inspire
increased wellbeing via more purpose-driven lives. This is the process humanity needs to pursue with
rigour to ensure we’re building agents who align with our goals versus opting to prioritise their own.”
- John C. Havens, The Guardian

52. Samantha Starmer - AI and Machine Learning World15/6/2017
IT’S OUR RESPONSIBILITY
52
https://bgr.com/2017/04/15/ai-biases-racism-sexism/
Full study: http://science.sciencemag.org/content/356/6334/183.full
Image: http://www.sciencemag.org/news/2017/04/even-artificial-intelligence-can-acquire-biases-against-race-and-gender
“Not only does training an
artificial brain create biases, but
those leanings reinforce many
societal issues regarding race
and gender that plague
humanity today…The trained AI
had a habit of
associating typically caucasian-
sounding names with other
things that it considered to be
“pleasant,” rather than African-
American names. The AI also
shied away from pairing female
pronouns with mathematics, and
instead often associated them
with artistic terms.”

53. Samantha Starmer - AI and Machine Learning World15/6/2017
TO ENSURE THE ETHICS OF AI - FOR
HUMANS
53
http://www.bbc.com/future/story/20170307-the-ethical-challenge-facing-artificial-intelligence
“There is increasing desire by regulators, civil society, and social theorists to see these technologies be fair
and ethical, but these concepts are fuzzy at best.”
- Danah Boyd, Microsoft Research

54. Samantha Starmer - AI and Machine Learning World15/6/2017
7. STAY FLEXIBLE
54
http://www.nytimes.com/2016/11/26/fashion/tao-porchon-lynch-oldest-living-yoga-celebrity.html
Text: https://www.accenture.com/t20170321T032507__w__/us-en/_acnmedia/Accenture/next-gen-4/tech-vision-2017/pdf/Accenture-TV17-Full.pdf#view=FitH
“As we look toward a future
where quantum computing’s
near-unlimited processing
and algorithmic power will
solve difficult problems in
entirely new ways across
multiple industries, to robots
and AI that will work side by
side with people in every
discipline, we are reshaping
our entire world and
ourselves within it.”
- Accenture

55. 55
http://weheartit.com/entry/19106728, http://cdn.farmersalmanac.com/wp-content/uploads/2013/12/tornado-2006-420x240.jpg
Text: https://www.forbes.com/sites/michaelkanellos/2016/03/03/152000-smart-devices-every-minute-in-2025-idc-outlines-the-future-of-smart-things
http://www.nbcnews.com/id/43015182/ns/technology_and_science-innovation/t/reasons-will-be-awesome-year, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf
IT’S ALL CHANGING…
By 2025, a $1,000 computer will have the processing power of the human brain; 80 billion devices will be
connected to the Internet; we will manage 85% of the relationship with an enterprise without interacting with
a human. AND MUCH MORE…
Samantha Starmer – AI and Machine Learning15/6/2017

56. Samantha Starmer - AI and Machine Learning World15/6/2017
IT’S NOT ABOUT THE SCREENS
56
http://wallpapercave.com/wp/W3gW73i.jpg, http://www.old-computers.com/museum/photos/sirius_victor-s1_1.jpg, http://masterherald.com/wp-content/uploads/2015/03/apple-macbook.jpg, https://www.wired.com/images_blogs/gadgetlab/2014/01/20140124-GOOGLE-GLASS-FRAMES-0018.jpg, http://opticsgamer.com/virtual-reality-gaming-future, https://stratechery.com/2016/snapchat-spectacles-and-the-future-of-wearables/
Text: https://newsroom.accenture.com/news/accenture-technology-vision-2017-forecasts-a-future-of-technology-for-people-by-people.htm
pinning the way we transact and interact with systems…As AI takes over more of the user experience, it grow

57. 57
https://www.linkedin.com/pulse/lessons-learnt-from-banking-better-user-experience-jensen-https://www.linkedin.com/pulse/lessons-learnt-from-banking-better-user-experience-jensen-loke
Text: http://scottberkun.com/2011/thinking-in-desire-paths/
“There’s an old concept among architects and urban planners called desire paths. If you walk around a college campus,
or urban park, it’s easy to spot the well tread paths between buildings people have made for themselves. …The natural
behavior among people shows you where the optimal path should be."
- Scott Berkun, Author
REMEMBER DESIRE PATHS
Samantha Starmer – Preparing for Distributed Commerce2/5/2017

58. Samantha Starmer - AI and Machine Learning World15/6/2017
8. REMEMBER THE BIG PICTURE
58
http://naturalhistory.si.edu/exhibits/evolving-universe/full/gal.jpg
Text: The Inevitable: Understanding the 12 Technological Forces that will Shape Our Future
“we’ve been redefining
what it means to be
human…As we invent
more species of AI, we will
be forced to surrender
more of what is
supposedly unique about
humans...The greatest
benefit of the arrival of
artificial intelligence is that
AIs will help define
humanity. We need AIs to
tell us who we are.”
― Kevin Kelly

59. Samantha Starmer - AI and Machine Learning World15/6/2017 59
THIS WILL CHANGE RETAIL
“This is unprecedented… No one out there is using this AI Watson technology with natural language question-
and-answer with the consumer…We think this is game-changing.” - Cal Bouchard, The North Face
http://venturebeat.com/2016/03/04/the-north-face-to-launch-insanely-smart-watson-powered-shopping-app-next-month
http://thenorthface/xps

60. Samantha Starmer - AI and Machine Learning World15/6/2017
THIS WILL CHANGE ENTERTAINMENT
60
Image: http://blogs.voanews.com/techtonics/2016/06/02/musk-were-probably-living-in-a-video-game-the-future-with-ai
Text: https://www.wired.com/2016/04/magic-leap-vr, https://www.theguardian.com/technology/2016/oct/12/video-game-characters-emotional-ai-developers
“The recurring discovery I made in each virtual
world I entered was that although every one of
these environments was fake, the experiences I had
in them were genuine…People remember [these]
experiences not as a memory of something they
saw but as something that happened to them.”
- Kevin Kelly, Wired
“AI powered by a neural network could revolutionize
the way player avatars animate realistically through
complicated game environments in real
time….developers are beginning to think about the
possibilities of non-player characters (NPCs) who
could think and act in a more complex and human
way” - The Guardian

61. Samantha Starmer - AI and Machine Learning World15/6/2017
“Medical startups claim
they’ll soon be able to use
computers to read X-rays,
MRIs, and CT scans more
rapidly and accurately than
radiologists, to diagnose
cancer earlier and less
invasively, and to accelerate
the search for life-saving
pharmaceuticals.”
- Roger Parloff, Fortune
Text: http://fortune.com/ai-artificial-intelligence-deep-machine-learning
Image: https://eastpennfoot.files.wordpress.com/2014/10/navicular-bone-fracture.jpg
61
THIS WILL CHANGE MEDICINE

62. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: http://www.theverge.com/2016/4/25/11492102/bill-gates-interview-education-software-artificial-intelligence
http://www.gladwinanalytics.com/blog/sesame-street-ibm-watson-personalized-learning
62
THIS WILL CHANGE EDUCATION
“[With an AI tutor,] I can engage in a dialogue.
The idea that you could talk to a [virtual] advisor
that would understand different misconceptions
and arbitrary linguistics around it, that’ll
certainly come in the next decade...the beauty
of this is it could be completely free.” - Bill
Gates
“Sesame Workshop, the nonprofit educational
organization that produces “Sesame Street,”
recently announced a collaboration to use IBM
Watson's cognitive computing technology” -
Sesame Workshop

63. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: http://www.theglobeandmail.com/report-on-business/rob-magazine/the-future-is-smart/article24586994/#cities, Image: http://specials-images.forbesimg.com/imageserve/443694427/960x0.jpg?fit=scale
63
THIS WILL CHANGE CITIES
“Stoplights with embedded video sensors can
adjust their greens and reds according to where
the cars are and the time of day.
In Barcelona's Born Market, sensors embedded
into parking spaces relay real-time information
on empty spots to an app for would-be parkers.
Tel Aviv is tackling traffic on busier roadways by
reserving one lane for buses, shuttles, taxis and
car poolers.
Smart LED streetlights in San Diego turn on
only when a pedestrian or vehicle approaches.”
And MUCH MORE to come…

64. Samantha Starmer - AI and Machine Learning World15/6/2017
THIS WILL CHANGE WAR
64
“Of the 2.5 million Americans who
served in Iraq and Afghanistan,
300,000 of them came home with
traumatic brain injury. DARPA
initiated a series of programs to help
cognitive functioning, to repair some
of this damage. And those programs
center around putting brain chips
inside the tissue of the brain. Since
the 1950s, the Pentagon has been
pursuing artificial intelligence.”
- Annie Jacobson, NPR
Text: http://fusion.net/story/204316/darpa-is-implanting-chips-in-soldiers-brains
Image: http://www.dailymail.co.uk/sciencetech/article-2321081/Scientists-hope-implant-microchips-generate-memories-human-brains-2-years.html

65. Samantha Starmer - AI and Machine Learning World15/6/2017
Text: https://ai100.stanford.edu/sites/default/files/ai_100_report_0831fnl.pdf
65
THIS WILL CHANGE THE WORLD
“And while the potential to abuse AI technologies must be acknowledged and addressed,
their greater potential is, among other things, to make driving safer, help children learn,
and extend and enhance people’s lives. In fact, beneficial AI applications in schools,
homes, and hospitals are already growing at an accelerated pace.”
- Stanford’s One Hundred Year Study on Artificial Intelligence

66. Samantha Starmer - AI and Machine Learning World15/6/2017
8 PILLARS FOR DESIGNING AI
EXPERIENCES
66
1. FOCUS ON HUMANS
2. GO BEYOND GIMMICKS
3. THINK ABOUT SERVICES
4. GET OFF YOUR BUTT
5. TELL THE STORY
6. DON’T FORGET ETHICS
7. STAY FLEXIBLE
8. REMEMBER THE BIG PICTURE

67. Samantha Starmer - AI and Machine Learning World15/6/2017
THANK YOU
67
http://www.flickr.com/photos/baking_in_pearls/3960662314
starmer@gmail.com, @samanthastarmer